Professional Documents
Culture Documents
3 Cs of Corporate Communication 1232752512629301 2
3 Cs of Corporate Communication 1232752512629301 2
• Competence
•Confidence
•Creativity
COMPETENCE
What is Your Purpose?
1. To Inform
2. To Persuade
3. To Entertain
Narrow The Topic
State of Education in the US
State of Education in WV
Problems in County School
Districts
Decisions by Local School Board
Audience
Analysis
Demographics
1. Size
2. Who is in the audience?
3. What is the make up of
the audience?
Cultural
1. Diversity
2. Beliefs and values
3. Prior Understanding
Psychology
1. Exposure
2. Attention
3. Perception
ORGANIZATION
INTRODUCTION
A. Attention Getter
B. Adaptation (show how attention
getter relates to your topic)
C. Credibility
D. Thesis
E. Preview
BODY
A. Point 1
B. Point 2
C. Point 3
D. Other Points as Needed
P.I.E.R. Method
• P – Point
• I – Instruction
• E – Examples
• R – References
CONCLUSION
A. Restate Thesis
B. Restate Main Points
C. Concluding Device
- Often useful to tie this in to
your introduction
CONFIDENCE
Top 5 Fears in the US
5. Deep Water
4. Financial Problems
3. Insects
2. Heights
1. Public Speaking
Ways for Coping With Fear