Professional Documents
Culture Documents
PR - Final Project 1
PR - Final Project 1
PR - Final Project 1
973-713-9585
liztarsitano@gmail.com
Love Beauty And Planet Announces Charity Event to Reduce Plastic Waste In Oceans
MANCHESTER, U.K.: Love Beauty And Planet will begin a worldwide campaign to
raise awareness for climate change, focusing on plastic pollution in the ocean, that encourages
the general public to get out and clean up their beaches. They will host an event that will take
place on June 8, 2021 that will send people out to local beaches, parks and other polluted areas in
an attempt to get them clean and stop the spread of plastic pollution.
In order to encourage a large amount of participation, Love Beauty And Planet will be
giving away five baskets full of their products, each totalling a $100 value. In these baskets are
products that are exclusive and are only being given away for this event. These collectible
baskets will provide incentive to participate and obtain products that will never be available
again.
“This campaign will be a great way to showcase the roots of what this company stands
for while getting people talking about all the different ways they can help their own
communities,” Global Vice President Piyush Jain stated, “It will be great to see everyone doing
The day of the event, people are encouraged to head out locally where they notice large
amounts of plastic pollution. In order to enter the giveaway, participants will have to post a
participation while also containing it in a way that makes it easy to see the impact and spread the
message.
Love Beauty And Planet is extremely dedicated to keeping oceans clean. The date of this
event was chosen specifically because it is World Oceans Day. This will lead to a larger
conversation about taking care of the planet, especially the oceans. Choosing this day allows for
information to be spread via the Love Beauty And Planet Instagram account encouraging people
Love Beauty And Planet is a beauty product brand that also specializes in giving back to the
planet in everything they do. They showcase a wide range of products, all with ingredients that
are good for the planet. The packaging of all of their products is also designed to all be recycled,
reused or composted. The main goal of the company is to provide products to keep the consumer
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Company Backgrounder
Mission Statement: Love Beauty And Planet aims to create a line of products and campaigns that
bring awareness to the bigger issue of climate change and environmental consciousness. They
aim to help stop pollution, especially within oceans, and keep the planet healthy.
History: Love Beauty And Planet began as a group of people in 2018 with the same idea at heart:
creating great products while also giving back to our planet. They believed that looking good and
doing good should go hand in hand, and created a wide range of products that allow their
customers to do exactly that. Love Beauty And Planet strives to share their goals with the people
buying their products, and hopes to encourage them to take initiative in their own lives to make a
positive change. They make it well known that they are aiming to make a huge positive impact in
the world with their products and company message as a whole, and encourage those buying
Goals: Love Beauty And Planet focuses on six main goals in order to make the most positive
impact by the year 2030: being people and planet friendly, sustainably sourced, net zero carbon
emissions, water consciousness, benevolent innovation and small acts of love. Starting with the
first goal, they aim to continue having 100% of their packaging be reusable and have all of their
products be biodegradable. They are committed to a goal of having all ingredients 100%
ethically and sustainably sourced by 2030. Also in this time frame, they strive to reduce their
emissions and achieve the goal of having net zero emissions. They will also work to minimize
their impact on aquatic ecosystems by creating biodegradable formulas for all of their products.
The fifth goal is a bit more broad, but essentially aims to create new products and use new,
Finally, as a whole, Love Beauty And Planet encourages five million small acts of love in
communities, especially those that are most affected by climate change. Each of these goals work
in harmony to support the greater good of the planet and each and every community.
Product Information: Each product is made in a way that allows for the most positive impact on
the environment. The bottles that the products are sold in are made to be recycled, and the
products themselves are curated in a way to not pollute the water with harmful chemicals. They
are working to ensure that they will keep the planet as clean as possible and not contribute any
further to the contamination of the world, especially the oceans and other bodies of water. By
keeping their products as environmentally friendly as possible, while also promoting this
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For Immediate Release Contact Information:
973-713-9585
liztarsitano@gmail.com
Love Beauty And Planet - New York Announces Youth Climate Activist Xiye Bastida To
NEW YORK, NEW YORK.: Love Beauty And Planet will host well known youth
climate activist Xiye Bastida at the New York City informative “Seeing A Sustainable Future”
event. Bastida is one of the lead organizers of the Fridays For Future youth climate strike
movement and participates in numerous other environmental groups and organizations. She will
attend Love Beauty And Planet’s “Seeing A Sustainable Future” initiative event on July 18th,
2021 to speak to the members of the community on her work, as well as brainstorm and work
with them to come up with new ideas that they can put into effect.
At only 19 years old, Bastida has worked diligently to be the change she wants to see in
the world. She has already done so much to make a change within the city, organizing climate
strikes and speaking out about climate justice issues in various meetings and rallies. In addition
to all of her environmental work, she is currently a student at the acclaimed University of
Pennsylvania. Bastida is an inspiring choice as a speaker, as she is just around the age of the
majority of attendees of the “Seeing A Sustainable Future” events and has lived and worked on
“Having Bastida attend one of the events for our big initiative sounds almost too good to
be true,” Love Beauty And Planet - New York’s director Liz Tarsitano states, “She has done so
much great work already to better our city, and I can’t wait to see what she brings to the table to
On the day of the event, members of the community will gather in the Love Beauty And
Planet - New York warehouse that is transformed into a workspace for each “Seeing A
Sustainable Future” event. Bastida will speak on all of the work she has done, work with
members of the community on discussing and fixing issues they notice, and do a little hands on
work by writing out letters to their representatives about the issues they discussed during the day.
Bastida is someone the younger members of the community can relate to, as well as
someone they can look up to, which makes her the perfect candidate for this event. Each member
of the community can feel comfortable, while also working together towards a common goal.
Working as a group, alongside Bastida, will set up a successful and insightful “Seeing A
Sustainable Future” event that embraces all that the initiative has to offer.
Love Beauty And Planet is a beauty product brand that also specializes in giving back to the
planet in everything they do. They showcase a wide range of products, all with ingredients that
are good for the planet. The packaging of all of their products is also designed to all be recycled,
reused or composted. The main goal of the company is to provide products to keep the consumer
###
LOVE BEAUTY AND PLANET
CORPORATE
SOCIAL
RESPONSIBILITY
REPORT
Sincerely,
Piyush Jain
Co-founder and Global Vice President
VISION
WHY SUSTAINABILITY?
The main focus of our "Seeing A Sustainable Future"
initiative is obviously sustainability— but why? There
are so many reasons why sustainability is so important
to us, as it is truly the foundation for a better future.
OBJECTIVES
The "Seeing A Sustainable Future" initiative has a set of
objectives that are there in order to help push forward
and achieve our goals.
Three of the events that took place this past year were
focused on education, brainstorming and idea sharing.
Participants were welcomed into our facilities and partook
in a full day of activities. From different seminars and
speakers presenting on topics relating to sustainability and
climate change to interactive activities that allowed
everyone in attendance to share their own ideas on how we
all could do more, each person who walked into the event
left with new ideas. People shared stories, made friends and
banded together in order to work on ways they could make
positive changes in their communities.
"I love seeing some positive changes being made in the community I grew in.
There was never anything like this when I was growing up and I really see
changes being made now."
-Jack, 24 year old Graduate school student
Average Amount of
Participants at Each
Bi-monthly Event
Love Beauty And Planet
Corporate Fact Sheet
FAST FACTS
Who We Are
Love Beauty And Planet is a company FOUNDED IN
2017
that not only aims to provide
environmentally friendly products, but Reached $100
also works to raise awareness for
million in sales
environmental issues and concerns.
Love Beauty And Planet also uses their
in December
platform for education and encouraging Over $750k 2019
those who use their products to do good
for the planet in their personal lives.
donated to
partners who
What We Do support a Equivalent of
Love Beauty And Planet provides a wide
greener planet over 60M
variety of products that are eco friendly
plastic bottles
to customers worldwide.
recycled
Our products range from their classic
beauty and wellness products to our
Global
home care category that was launched in reach: 50+
January 2019.
We work to have both sustainable countries 195k products
packaging and product formulas that donated
minimize harm done to the planet.
worldwide
Not only do we encourage eco friendly
behavior through our products, but also
encourage our customers to take
initiative and make changes in their own
Our Goals
communities.
People
Net Zero Small
and Benevolent Water Sustainablty
Carbon Consciousness Acts of
Planet Innovation Sourced
Emissions Love
Friendly
May 2021, Issue 15