Homework 4 nour brini

Question 1

The reason behind the success of Lane Bryant’s is designing a brand specifically
for plus size women that are facing daily struggles in accepting themselves and
how they look. This brand stimulates the feeling of positivity and self-acceptance
in large women as it states: “People are more accepting of their bodies today,
and I think there has been a positive influence with role models.”
When shopping, large women often can’t find their right sizes due to modern
beauty standards that portraits beauty only in slim waists or model bodies and
this brand taught these women to love themselves the way they are and identify
themselves in the plus size figure

Question 3

The industry should continue to encourage the acceptance of one’s state and help
improve their mental states, but in a moderate way because it can lead to many
dangerous consequences.
And as much as obesity is dangerous and can lead to many diseases, so is thinness
that social media is always glamorizing that’s why the world must start to
promote the healthy lifestyle that would eventually enhance the self-concept and
help them rather worsening it .
2-
Every society is characterized by a set of unique values that it identifies with.
These values are engraved in the behavior of the members of that society which
means that it directly affects consumer behavior
Taking the example of Tunisia, we as Tunisians value family love , brotherhood
and every chance we get to gather its members whether its Ramadan , Eid or
even new year’s Eve .
In these different occasions, family coming together is crucial, that’s why
marketers emphasize this spirit and these values in advertisement’s strategies
such Coca Cola’s ads during Ramadan showing family gatherings.

3-
In sneakers ad, marketers focused on the biogenic needs as it states that one is
not himself/herself when they’re hungry.
This way , consumers have a solution for when they are hungry and they can
satisfy this need by eating sneakers to reach the desirable end state which is
being full