Name of Interviewer:

Name of interviewee:
Place of interview:
Date of interview:

Marketing Strategies of Marquez Residencia in San Jose City, Nueva Ecija: Development of
Marketing Plan to Increase Market Growth

Objectives

1. To identify what are the current marketing strategies of Marquez Residencia San Jose

City, Nueva Ecija

2. To assess the strengths and weaknesses of the current marketing strategy of Marquez

Residencia San Jose City, Nueva Ecija

3. To develop a new strategic marketing plan that can be used by Marquez Residencia San

Jose City, Nueva Ecija

Questions:

1. What are the marketing strategies you used in Marquez Residencia San Jose, Nueva

Ecija

2. What did you used as a basis in your marketing strategies in?

3. How did your current marketing strategy help the resort with your customers?

4. What are the strengths of marketing strategies you used?

5. What are the weaknesses of marketing strategies you used?

6. Would you enhance your current marketing strategy or create a new one based on the

trend nowadays?

7. How does developing a marketing plan will help your resort to further enhance its

target market?