“B. Jazzy Salon LLC.

” Business Plan 1

A Comprehensive Business Plan of a hair salon business, “B. Jazzy Salon LLC.”

Name

Institution

Course

Instructor Name

Date
“B. Jazzy Salon LLC.” Business Plan 2

Executive Summary

B Jazzy Salon LLC (BJS) started in September 2019 with an investment of $100K from

the owner’s savings and bank loan. Salons are located in three shopping centers in a central

metropolitan area. BJS is a full-service salon offering the following services: haircutting and

styling, coloring, perms and straightening, facial waxing, and manicures. BJS is open seven days

a week, with each staff working five days a week. There are two owners of the company, who

have each invested $50K in cash. One of the partners is responsible for managing the operations

of BJS along with three stylists. The other owner is responsible for sales and marketing, along

with one hair stylist and two employees for customer care. The sales and marketing partner

attends many monthly local salon events/confidence-building seminars. BJS has a strong Internet

presence with a website, Facebook page, coupon/promotion plan, and Google AdWords

campaign. BJS also actively participates in local marketing groups (like a shopping center or

salon association) and attends local promotional events. BJS was founded by a group of

individuals who have been involved with the beauty industry for years and have developed sound

business practices from their previous experiences. The business aims at achieving three things:

1. Increase customer base by 5% each year.

2. Increase revenue by 5% each year.

3. Increase profit by 10% each year.

This will be achieved by possessing a competitive advantage, having a friendly working

environment that satisfies the beauty needs of their customers, and targeting middle-income

families.
“B. Jazzy Salon LLC.” Business Plan 3

Entrepreneur Business Background

BJ’s Salon was established in September 2019 in the United States. The company was

started by two investors working in the beauty industry for years. This is a full-service salon,

which means they have shampooing stations, hair dryers, hair clippers, and hair straighteners.

Other services include facials/waxing, manicures and pedicures, and haircuts. This salon is

currently located in shopping centers in the area. The owners of this salon have opened up three

balayage salons combined, which are all in malls. Jazzy Salon and Spa were started by two

individuals working in the beauty industry for years and have developed sound business

practices from their previous experiences. They provide haircuts, styling and coloring, facials

and waxing, manicures, and pedicures. The salon is located in malls in the area. The employees

working there are all certified and well-trained.

Mission Statement: To provide our customers with the highest customer service and satisfaction

to meet their beauty needs.

People and Culture 

The Jazzy Salon and Spa team members are friendly, hard-working, helpful individuals who

know how to keep people happy. The team members share a fun working environment where

they have fun while providing their customers with excellent customer service. The culture at

Jazzy is one of teamwork, where every member does their part in creating successful results for

the business.

Customer Satisfaction
“B. Jazzy Salon LLC.” Business Plan 4

Customers give positive reviews about their experience with Jazzy Salon and Spa. The

salon is located in malls, so it is easy for people to find them. As noted above, Jazzy’s team is

friendly and helpful to their customers. They know the importance of customer satisfaction and

work hard to ensure that all of their customers are happy. In addition, they are working on having

a more robust Internet presence with a website, Facebook page, coupon/promotion plan, and

Google AdWords campaign. Jazzy’s website and Facebook page are updated daily. On the

website, Jazzy provides coupons, specials, promotions, and freebies for their customers to

provide them with excellent customer service. Also, the website has a FAQ section where they

go over the answers to common customer questions. On their Facebook page, they provide

access to their “Ask Jazzy” section, where customers can ask any questions pertaining to their

services.

Products and Services

B. Jazzy Salon and Spa provide hair styling and color services, facials and waxing,

manicures, and pedicures. The staff at this salon use shampooing stations, hair dryers, clippers,

and straighteners. Customers can get a mani-pedi if they take off their shoes before entering the

salon. The staff members may also give hand massages to their customers when they have time,

along with a complimentary foot massage while customers wait for their turn. The salon also

provides makeup for special occasions. The staff members may work in different areas

depending on the business size. Some may do the shampoo, although some are trained to do

facials/waxing or manicures and pedicures. Although all these services are provided at this salon,

customers can only get one daily service. They can only get one facial or one manicure and
“B. Jazzy Salon LLC.” Business Plan 5

pedicure per day. Overall, the staff members that work at this salon are very professional and

hard-working individuals.

Market Needs Assessment

B. Jazzy Salon and Spa are in a very competitive market. However, B.Jazzy Salon and

Spa (BJS) has maintained a steady sales and customer base in a competitive market. Their

service sets them apart from their competitors as each stylist is well trained in hair cutting,

styling, and coloring, as well as facial waxing/manicures/pedicures. Their online presence helps

to bring in customers as well. Customers can look up their website on the internet and find out

how their services are different. They also offer promotions via their Facebook page. In the

recent past, there has been the entrance of some competitors in the hair salon market; hence they

have ensured that they ensure 100% customer satisfaction and have a full competitive advantage.

Key Business Drivers 

There are a variety of factors that could affect the success of BJS, including competition,

economic factors, population trends, social trends, and others. BJS plans to target middle-income

families in this area.

Competitive Advantage

BJS provides services for facials/waxing and manicures and pedicures, along with

haircuts. BJS is in a very competitive market and has done a great job maintaining steady sales

and customers. BJS has remained consistent with its customers while providing excellent

customer service, and the staff members are trained to do the services that BJS provides. As

stated, BJS has an online presence, which allows customers to look for specific services such as
“B. Jazzy Salon LLC.” Business Plan 6

hair styling and coloring as well as facials/waxing or manicures and pedicures. BJS has an on-

site shampooing station, which helps them to provide excellent service, as well as a hairdryer and

hair clippers. BJS also provides promotions such as Facebook coupons and Digital coupons.

Business Model

Coupon Program 

BJS plans to offer a coupon program called Digital Coupons. Digital Coupons are a

promotional tool that will help BJS to reach the maximum number of customers in each market

area. This will increase brand awareness and build customer loyalty by providing unique

coupons and promotions at every salon visit.