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HUL Part-1
HUL Part-1
INTRODUCTION
Fast moving consumer goods have a high inventory turnover and are contrasted
with specialty items which have lower sales and higher carrying charges. Many
retailers carry only FMCGs; particularly hypermarkets, big box stores and
warehouse club stores. Small convenience stores also stock fast moving goods;
the limited shelf space is filled with higher turnover items.
Individually they often have a low profit margin – but because of the
likelihood of bulk sales, they can be very profitable.
Fast-moving consumer goods generally carry shorter shelf lives, are bought
for everyday consumption and encourage customer loyalty. Thus, companies
in this sector trade at high volumes which means vast distribution networks, low-
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contribution techniques and high stock turnovers are fundamental to their
success.
3. Archer-Daniel-Midland – $24.2bn
With customers in over 170 countries, Archer-Daniel-Midland is one of the
world’s biggest food- and ingredient-processing companies.
5. Unilever – $154.7bn
One of the largest and most-recognised FMCG companies. On an average
day, 2.5 billion people use Unilever products for both personal and home
care.
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6. Tyson Foods – $19.3bn
A food company that processes and markets chicken, mutton and beef.
Company headquarters are in Arkansas, USA.
8. Diageo – $98.2bn
A UK-based alcoholic beverages company that owns more than 200 brands in
180 countries.
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13. The Kellogg’s Company – $18.7bn
A giant of the cereal world for over 100 years, Kellogg's is an American food
manufacturing company with global appeal.
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20. Shiseido – $27.8bn
The Japanese multinational, Shiseido Company, specialises in personal care,
producing everything from fragrances and cosmetics to skin care and hair
care products.
Characteristics
The following are the main characteristics of FMCGs:
1.From the consumer perspective:
1. Frequent purchases
3. Low prices,
5. Rapid consumption.
▪ High volumes,
▪ Extensive distribution,
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Types of FMCG
• Baked goods: Cookies, croissants, and bagels Fresh foods, frozen foods,
and dry goods: Fruits, vegetables, frozen peas and carrots, and raisins and
nuts.
• Cleaning products: Baking soda, oven cleaner, and window and glass
cleaner.
Rural consumers
Consumers in rural areas typically purchase goods from nearby towns and
villages. Recently, there has been a shift in consumer purchase behaviour toward
purchasing locally that has prompted the need for better local promotional efforts
to generate brand awareness in small towns. FMCGs play a large part in the
economy, as they are inelastic products that touch every part of consumer life.
Businesses that supply FMCGs to a rural community can help provide
employment opportunities and drive down the cost of such products in those rural
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areas. For instance, FMCGs represent the fourth-largest sector in the Indian
economy and generate employment for more than three million people in
downstream activities. The retail market for FMCGs includes businesses
ISIC definition
ISIC 5220 retail sales of food, beverages and tobacco in specialized stores.
ISIC 5231 retail sales of pharmaceutical and medical goods, cosmetic and toilet
articles.
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✿ 1514 vegetable and animal oils and fats.
✿ 1542 sugar.
✿ 1552 wines.
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Fast-moving consumer electronics
Financial statement
Two basic financial statements prepared for the purpose of external reporting to
owners, investors and creditors are:
For internal management purposes, that is planning and controlling. much more
information than contained in the published financial statements is needed.
Therefore, the financial accounting information is presented in different statements
and reports in such a way as to serve the internal needs of management.
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enterprise business at end of account period. As a matter of fact, these statements
reflect the total of the summary of the books of account.
Financial statements are prepared from the accounting records maintained by the
firm. The generally accepted accounting principles and procedures are followed to
prepare these statements. The objective of financial statements is to provide
information about the financial strength, performance and changes in financial
position of an enterprise that is useful to
a wide range of users in making economic decisions.
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• To provide financial information that assists in estimating the earning
potential of the enterprise.
The project is pertained to the company's data available for the past five years.
The conclusions are drawn from the analysis done with the Ratios, Working
capital requirement, and capital structure.
The study elucidates the financial position of the organization with respect to the
past five years data. It helps the organization find out its operational efficiency and
suggests for the proper utilization and allocation of each resources, to improve the
efficiency of the organization. t also shows the status of the organization at a given
period of time and the result of the operation made by the business during a
particular period. The study through the analysis reveals the pros and cons of
the organization's financial status. It enables the reader to understand the
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various financial aspects of the organization through uncomplicated
interpretation and findings for study purpose.
The study is needed to assess the financial stability and solvency position of the
organization. It also needed to analysis the working capital management of the
company. The study is being carried out, as it is necessary to identify the over
utilization or under utilization of assets to the turnover of the company. The goal
of analysing financial statements is to assess the company's past performance,
current financial position, and to make predictions about the company's future
performance. The study aimed to assessing profitability and solvency position of
the organization
unit.
The study has been made for the period of five years from 2017-2018 to
2021 -2022.
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METHODOLOGY
Case study method has been followed for the study. This study is mainly based
on secondary data. The information has been gathered from the financial
statements, audit reports and records of the selected unit apart from various
the past performance of selected HUL. But the use of reports for analysis and
CHAPTER SCHEME
The present study Is organized into four chapters as per the details given below
The first chapter deals with the design and execution of the study.
The final chapter gives brief account of the findings of the study
followed by suggestions.
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CHAPTER - II
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HINDUSTAN UNILEVER LIMITED
( Headquarters - Mumbai )
Office Address:
Unilever House,
B. D. SAWANT MARG,
CHAKALA
ANDHERI EAST,
MUMBAI, MH – 400099
Email ID : comsec.hul@unilever.com
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Introduction to HUL
We’re driven by our purpose: to make sustainable living commonplace.
day, nine out of ten Indian households use one or more of our brands, giving us a
unique opportunity to build a brighter future. We are known for our great brands,
the positive social impact we create and our belief in doing business the right
way.
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HUL works to create a better future every day and helps people feel good, look
good and get more out of life with brands and services that are good for them and
With 50+ brands spanning categories such as fabric solutions, home and
hygiene, life essentials, skin cleansing, skincare, hair care, colour cosmetics,
oral care, deodorants, tea, coffee, ice cream & frozen desserts, foods and
health food drinks, the Company is a part of the everyday life of millions of
Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf
excel, Rin, Wheel, Glow & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic
and Pureit. The Company has about 21,000 employees and has sales of INR
Home Care, Personal Care and Refreshment products with sales in over 190
countries. Forbes rated HUL as the most innovative company in India and #8
globally.
Aon Hewitt recognised HUL as one of the best companies to work for and we
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Origin of HUL
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of
Sunlight soap bars, embossed with the words "Made in England by Lever
Brothers". With it, began an era of marketing branded Fast Moving Consumer
Goods (FMCG). Soon after followed Lifebuoy in 1895 and other famous brands
like Pears, Lux and Vim. Vanaspati was launched in 1918 and the famous Dalda
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brand came to the market in 1937. In 1931, Unilever set up its first Indian
Brothers India Limited (1933) and United Traders Limited (1935). These three
companies merged to form HUL in November 1956; and HUL offered 10% of its
equity to the Indian public, being the first among the foreign subsidiaries to do
so.The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903,
the company had launched Red Label tea in the country. In 1912, Brooke Bond &
Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984
through an international acquisition. The erstwhile Lipton's links with India were
forged in 1898. Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India)
Limited was incorporated.Pond's (India) Limited had been present in India since
Since the very early years, HUL has vigorously responded to the stimulus of
inflexion in HUL's and the Group's growth curve. Removal of the regulatory
framework allowed the company to explore every single product and opportunity
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Simultaneously, deregulation permitted alliances, acquisitions and mergers. In
one of the most visible and talked about events of India's corporate history, the
erstwhile Tata Oil Mills Company (TOMCO) merged with HUL, effective
from April 1, 1993. In 1996, HUL and yet another Tata company, Lakmé
and divested its 50% stake in the joint venture to the company.
HUL had formed a 50:50 joint venture with the US-based Kimberly Clark
HUL also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its
kingdom. The UNL factory manufactures HUL's products like Soaps, Detergents
and Personal Products both for the domestic market and exports to India.
The 1990s also witnessed a string of crucial mergers, acquisitions and alliances
on the Foods and Beverages front. In 1992, the erstwhile Brooke Bond acquired
acquired the Kissan business from the UB Group and the Dollops Ice cream
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As a measure of backward integration, Tea Estates and Doom Dooma, two
1994, Brooke Bond India and Lipton India merged to form Brooke Bond Lipton
India Limited (BBLIL), enabling greater focus and ensuring synergy in the
range of Frozen Desserts. By the end of the year, the company entered into a
strategic alliance with the Kwality Ice cream Group families and in 1995 the
Milkfood 100% Ice cream marketing and distribution rights too were acquired.
Finally, BBLIL merged with HUL, with effect from January 1, 1996. The
with HUL in 1998. The two companies had significant overlaps in Personal
distribution system since 1993 for Personal Products. The two also had a
common management pool and a technology base. The amalgamation was done
to ensure for the Group, benefits from scale economies both in domestic and
In January 2000, in a historic step, the government decided to award 74 per cent
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HUL's entry into Bread is a strategic extension of the company's wheat business.
HUL launched a slew of new business initiatives in the early part of 2000’s.
Project Shakti was started in 2001. It is a rural initiative that targets small
Hindustan Unilever Network, Direct to home business was launched in 2003 and
Limited after receiving the approval of shareholders during the 74th AGM on 18
May 2007. Brooke Bond and Surf excel breached the Rs 1,000 crore sales mark
the same year followed by Wheel which crossed the Rs.2,000 crore sales
milestone in 2008.
India. In January 2010, the HUL head office shifted from the landmark
On 15th November, 2010, the Unilever Sustainable Living Plan was officially
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In March, 2012 HUL’s state of the art Learning Centre was inaugurated at the
In April, 2012, the Customer Insight & Innovation Centre (CiiC) was
local communities around its manufacturing sites. Also, Unilever’s first aerosol
launched nationally. Sales offices expanded from four to seven with the launch of
offices in Lucknow, Indore and Bangalore in addition to the existing sales offices
In 2015, HUL acquired Indulekha, a premium hair oil brand with strong
HUL announced signing of an agreement for the sale and transfer of its bread
and bakery business under the brand “Modern” to Nimman Foods Private
Limited.
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In 2016, HUL unveiled ‘Suvidha’ a first-of-its-kind urban water, hygiene and
slums in Mumbai.
In 2018, HUL signed an agreement with Vijaykant Dairy and Food Products
Limited (VDFPL) and its group company to acquire its ice cream and frozen
desserts business consisting of its flagship brand ‘Adityaa Milk’ and front-end
intimate hygiene category to enter the currently under penetrated and rapidly
Unilever Limited, Iconic health food drink brands – Horlicks and Boost enter
the foods & refreshment portfolio of HUL, making it the largest F&R business
in India. In 2022, HUL's turnover crossed the INR 50,000 Crore mark
In July 2022, Unilever India Limited's new Home Care factory and an automated
factory.
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Sun Spoon Fish Dove
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Heart Particles Clothes Ice-cream
Sauces
Bowl (or) Hair
Tea
Spreads
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Hindustan Unilever Logo
Unilever, the Anglo Dutch company with a portfolio of well known brands within
nutrition, hygiene and personal care. They appointed Wolff Olins to help create a
new brand for the company, clearly expressing its vitality mission. At the first
glance I thought it was put together well but at the same time perhaps trying to do
too much. I’ve always admired the way they neatly and symbolically put together
That’s the beauty of this logo; up close it has so much meaning. It is the perfect
1.) sun: The Sun evokes Unilever’s origins in port sunlight and can represent a
number of
Unilever brands.
4.) Dove: A symbol of freedom. It suggests a relief from daily chores and getting
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5.) Bee: Bees symbolises both environmental challenges & opportunities.
6.) Hand: A symbol of sensitivity, care and need. It represents both skin and
touch.
12.) Tea: A plant or an extract of plant, such as tea. Also a symbol of growing &
farming.
16.) Frozen: The plant is a symbol of freshness, the snow flake represents
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20.) Container: Symbolises packaging – a pot of cream associated with personal
care.
21.) Bowl: A bowl of delicious smelling food. It also represents a ready meal, hot
drink or soup.
22.) Sauces & spreads: Represents stirring. It suggests blending in flavours and
adding taste.
23.) Palm tree: A nurtured resource. It produces palm oil as well as any fruits
24.) Hair: A symbol of beauty and looking good. Placed next to the floower it
evokes cleanliness and fragrance, placed near the hand it suggests softness.
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Awards & Recognition
Awards
HUL won 12 awards overall with 4 Golds, 4 Silvers and 4 Bronzes at the 2013
Emvies Awards. In 2013, HUL ranked number two on the on Fortune India's
2013 '50 Most Admired Companies list'. and was declared the fourth most
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Respected Company in India in a survey conducted by Business World in
2013.
Unilever emerged among the top employers of choice for B-school students
students in India.
In 2012, HUL was recognised as one of the world's most innovative companies
company.
Hindustan Unilever Limited (HUL) won the first prize at FICCI Water
The company received four awards at the Spikes Asia Awards 2012, held in
September. The awards included one Grand Prix one Gold Award and two
Silver Awards.
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HUL 's Chindwara Unit won the National Safety Award for outstanding
HUL was one of the eight Indian companies to be featured on the Forbes list of
Occupational Health and Safety Award for 2012 in the FMCG category for
its safety and health initiatives and continuous improvement on key metrics.
Pond's Talcum Powder's packaging innovation has secured a Silver Award at the
In May 2012, HUL & Star Bazaar received the silver award for 'Creating
In 2011, HUL was named the most innovative company in India by Forbes and
ranked 6th in the top 10 list of most innovative companies in the world.
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Hindustan Unilever Ltd received the National Award for Excellence in
School students who will graduate in 2012. In addition, HUL also retained the
Companies list, which was released by Fortune India in partnership with the
Hay Group. The company received the highest scores for endurance and
financial soundness.
HUL was ranked 47th in The Brand Trust Report 2014 published by Trust
Research Advisory. 36 HUL brands also featured in the list including Lux,
Dove, Lipton, Vim, Kissan, Bru, Rexona, Close Up, Clinic Plus, Pond's,
HUL emerged as the top 'Dream Employer' as well as the top company
in November 2010.
This was the second successive year that HUL has been rated as the top 'Dream
Employer' in India.
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HUL has also emerged as the top employer of choice among the Top six Indian
Institutes of Management.
The company was felicitated in April 2010 for receiving the highest number of
In 2007, Hindustan Unilever was rated as the most respected company in India
for the past 25 years by Business world, one of India's leading business
Leadership HUL
Board of Directors
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Ritesh Tiwari – Executive Director, Finance & IT & Chief Financial Officer.
Dev Bajpai – Executive Director, Legal & Corporate Affairs & company
secretary.
Management Committee
Ritesh Tiwari – Executive Director, Finance & IT & Chief Financial Officer.
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Deepak Subramanian – Executive Director, Home Care.
Dev Bajpai – Executive Director, Legal & Corporate Affairs & company
secretary.
Audit Committee
Ritesh Tiwari – Executive Director, Finance & IT & Chief Financial Officer.
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Nomination & Remuneration Committee
Ritesh Tiwari – Executive Director, Finance & IT & Chief Financial Officer.
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