The Content Marketing Team
Roles and Responsibilities
The Core Content Marketing Team
Head of Social
The One that Holds the Team in
Place
Experience: 3-5 years
Median salary: $44K - $103K/y
Social Media Content Creator and Curator
The One that Has the Words
Experience: 1-3 years
Median salary: $37K - $80K/y
Main Responsibilities
Strategy
Campaign planning
Goals & deadlines setting
Brand & product awareness,
Online reputation building
Main Skills
Soft skills:
Creativity & Copywriting
A keen eye for design
A team player with leadership skills
Great presentation and public
speaking skills
Main Responsibilities
Stays on top of industry news
Creates micro & macro content
Publishes content on all networks
Shares 3rd party resources
Collaborates with the designer
Comes out with new input
Creates content*
Promotes content & campaigns*
Generates leads & conversions
Ensures team works properly
Relationship with key stakeholders
Hard skills:
Digital expertise
Social media management tools
SEO
Client service
Loves teaching others & sharing
Main Skills
Strong copywriting skills
Social Media Management
Content management systems
Aware of SEO basics
Time management skills
Research skills
Social Media Community Manager |
Experience: 1-3 years
Median salary: $40K - $78K/y
Social Media Advertiser |
Experience: 1-3 years
Median salary: $40K - $103K/y
Social Media Analyst |
Experience: 1-3 years
Median salary: $41K - $77K/y
The One that’s Always in for a Chat
Main Responsibilities
Engage in all conversations
Manage brand advocates & fans
Build customer relationships
Build brand visibility
The One that Knows What to Pay
Main Responsibilities
Create ad content or advise
Set target audiences
Plan & implement A/B tests
Distribute & plan budget
The One that Has the Answers
Main Responsibilities
Studies industry trends, tools,
&social media platforms
Ensures reach of goals
If you have a new business,
defines the audience
Provides reports when needed
Main Skills
Strong copywriting skills
Learn everything about the brand
Know key employees of the brand
Ability to write content with wit
Main Skills
Analytical skills and Excel
Statistical analysis
Content creation skills
Comfortable with taking risks
Main Skills
Strong analytical skills
In-depth knowledge of social media
platforms
Social science knowledge
Knowledge of social media
management tools
Social Media Graphic Designer
The One with the Pretty Pictures
Main Responsibilities
Align work with brief
requirements
Work with content creator
Create needed visual assets
Ensure brand consistency
Experience: 1-3 years
Median salary: $34K - $69K/y
Social Media Influencer Manager
The One that Loves People
Main Responsibilities
Runs Influencer campaigns
Relationships with influencers
Creates & monitors content for
influencers
Research on new influencers
Research on competitors
Experience: 1-3 years
Main Skills
Knowledge of design tools and
software
Strong communication skills
Attention to details
Understanding of social media
Main Skills
Knowledge of the company’s
industry
Strong social media expertise
Flawless communication skills
Project management
Relationship building skills
The Extended Content Marketing Team

Brand Manager | The One With The Vision

About the Brand Manager

For brand managers, the company is an open book. They know
everything about the business, the product, the important people in
your agency, and nothing happens without them knowing it is
happening.

Role in Social Media Team

Ensures brand consistency in tone of voice, design, campaigns, style.
Aligns social team to marketing and brand team and helps with
adapting global campaigns to social media networks. In short, social
media team’s best ally.

Human Resources | The One With The People

About Human Resources

HR handles people. And everything that is related to them. It talks to
the employers, prospective employers, and past employers. They build
and ensure an employer’s brand identity which is very important to the
company and it’s where they can help

Role in Social Media Team

They can add great value for certain campaigns, and no employer
branding content should happen without them. They also have
content for sure about recruiting, behind the scenes content, and
general company updates.

Product Owner | The One With the Info

About the Product Owner

The Product Owner is the expert - the professional that knows
everything there is to know about what the company is selling. From
the technical information, to the direction, and the market.

Role in Social Media Team

Whenever you are out of features to promote or you are not sure what
to say about the product, this should be your social team’s qualified
person. You can also check the social media plan with the product
owner, just to make sure everything is correct.
Legal Department | The One with the No-Go

About the Legal Department

The legal department is there to protect the company when it comes
to any potential accusations or lawsuits. They ensure that everything
that happens or is being said is safe from a legal perspective. As we
can all imagine, the legal department is extremely important.

Role in Social Media Team

They have to take a look at what the company declares publicly. Any
statement that might sound fun or innocent to the marketing
department may cause damage. Another aspect is that when
customers accuse on social media, legal knows how to answer safely.

Sales Representatives | The One that Brings the Money

About the Sales Reps

Sales representatives clearly have a very important role in the future of
the company. They know how to close, they know how to talk, they
know how to build the relationship with a prospect. They are also the
most aware of targets and what the company has to achieve.

Role in Social Media Team

So the sales department can help share insights on who the target is
and what they’re looking to hear. They also need content constantly
and social is there to help. Lastly, they survive on leads. And social
media is full of waiting to be hooked leads.

PR | The One with the Good Story

About PR
The PR team handles the reputation of the company. They know what
has to be said, what has to be avoided, what actions will improve that
perception and so on. They position the company in good circles, and
are first responders if the reputation is in danger.

Role in Social Media Team

Social Media is one of the most unpredictable, uncontrollable, and
chaotic channels. Which is why most crisis start from and continue on
social. PR is your friend in need when it comes to preventing these
crisis or managing them if it comes to that.