PRINCIPLES OF MARKETING

SUMMATIVE TEST
QUARTER 3- PART 1

NAME: ________________________________ STRAND & SECTION: __________________ DATE: _________

Direction: Read and analyze each statement carefully. Choose the best answer from the options given. Write the letter of your answer
before each number.

_____ 1. Companies can best manage their customer service quality by the following activities:
A. Establishing service objectives with specific and measurable targets
B. Identify market opportunities and threats
C. Identify customer service weaknesses and correcting them
A. Only A is true C. A and C are true
B. A and B are true D. Only C is true

_____ 2. Companies can best manage their customer service quality by the following activities:
A. Committing sufficient organizational resources to achieve targets
B. Undertake location studies
C. Enable risk reduction
A. Only A is true C. A and C are true
B. A and B are true D. Only C is true

_____ 3. Andrea works as a caregiver in a US Homecare facility. She sends a balikbayan box via LBC worth $2,000 to her family in
Masbate. She is expected to do this for the next five years before she migrates to the United Kingdom. The exchange rate is 50 pesos
to a dollar. What is Andrea’s customer lifetime value if she sends a box annually?
A. Ᵽ500,000 C. Ᵽ200,000
B. Ᵽ150,000 D. Ᵽ400,000

_____ 4. Andrea works as a caregiver in a US Homecare facility. She sends a balikbayan box via LBC worth $1,000 to her family in
Masbate. She is expected to do this for the next five years before she migrates to the United Kingdom. The exchange rate is 50 pesos
to a dollar. What is Andrea’s customer lifetime value if she sends a box twice a year?
A. Ᵽ500,000 C. Ᵽ200,000
B. Ᵽ150,000 D. Ᵽ400,000

_____ 5. Andrea works as a caregiver in a US Homecare facility. She sends a balikbayan box via LBC worth $1,000 to her family in
Masbate. She is expected to do this for the next ten years before she migrates to the United Kingdom. The exchange rate is 50 pesos
to a dollar. What is Andrea’s customer lifetime value if she sends a box annually?
A. Ᵽ500,000 C. Ᵽ200,000
B. Ᵽ150,000 D. Ᵽ400,000

_____ 6. Services are generally considered more difficult to market due to the following major attributes:
A. Perishability
B. Variability
C. Portability
A. Only A is true C. A and C are true
B. A and B are true D. Only C is true

_____ 7. Services are generally considered more difficult to market due to the following major attributes:
A. Perishability
B. Variability
C. Inseparability
A. All are not true C. Only C is true
B. Only A is true D. All are true

_____ 8. Services are generally considered more difficult to market due to the following major attributes:
A. Perishability
B. Intangibility
C. Affinity
A. A and B true C. B and C are true
B. Only A is true D. Only B is true
_____ 9. Services are generally considered more difficult to market due to the following major attributes:
A. Intangibility
B. Consanguinity
C. Variability
A. Only A is true C. A and C are true
B. B and C are true D. Only C is true

_____ 10. The Philippine Marketing Association defines marketing as _________________.

A. the creation, communication, and the delivery of value to customers.
B. the activity of institutions, and processes for delivering and exchanging offerings.
C. the science and profession guided principally by the universal principles of ethics, corporate citizenship, and
corporate social responsibility.
D. the form of communicating and promoting the value of a product, service, and brand to the consumers.

_____ 11. The following are the goals of marketing, EXCEPT:

A. design and implement effective customer-driven marketing strategies.
B. establish the image of the product based on the preferences of the target market.
C. understand the market and its consumers and satisfy their changing needs and wants.
D. capture customer value to create profits.

_____ 12. The elements of marketing are commonly called as the 4P’s of marketing includes the following, EXCEPT:
A. price C. product
B. place D. people

_____ 13. Products or goods can be classified according to type, EXCEPT:

A. convenience goods C. dry goods
B. unsought goods D. shopping goods

_____ 14. Which of the following is NOT a role of marketing?

A. Creation of products and services C. Identify customer
B. Satisfy customer D. Hiring employees

_____ 15. What concept concentrates on making superior products and improving them over time?
A. Product C. Selling
B. Production D. Societal

_____ 16. Which marketing concept includes customer profiles, purchase habits, and preferences are tracked and monitored?
A. Product C. Marketing
B. Relationship D. Societal Marketing

_____ 17. The following are the traditional approaches to marketing, EXCEPT:
A. Production C. Marketing
B. Product D. Selling

_____ 18. The following are the contemporary approaches to marketing, EXCEPT:
A. Marketing C. Societal Marketing
B. Relationship Marketing D. Selling

_____ 19. Which marketing concept considers the needs of both the customer and the product offered?
A. Production C. Marketing
B. Relationship D. Societal Marketing

_____ 20. Companies can best manage their customer service quality by the following activities:
A. Reviewing target accomplishment
B. Collecting customer feedback on service quality
C. Evaluate the results of test marketing
A. Only A is true C. A and C are true
B. A and B are true D. Only C is true
KEY TO CORRECTION

Set A
1. C Set B
2. B 1. C
3. D 2. A
4. C 3. A
5. D 4. A
6. A 5. A
7. B 6. B
8. C 7. D
9. D 8. A
10. C 9. C
11. B 10. C
12. C 11. B
13. A 12. D
14. A 13. C
15. A 14. D
16. A 15. A
17. B 16. B
18. D 17. C
19. A 18. D
20. C 19. C
20. B

Prepared by:

MJLR
Teacher II- ABM

Noted:

School Principal