American Express Mission and Vision

Statements Analysis
merican Express mission statement is “provide the world’s best customer
experience every day.” The company displays its resolute willpower to do everything
to impress its customers with its services. It does this by:
1. Distinguished services
2. Improving lives

The main business operation of the American Express is the provision of financial
services and related products. Through its experts and integrated systems, the firm
offers attractive, dependable and secure products such as credit cards and business
credit cards. Other services that show it has come of age comprise the diverse
corporate programs and savings accounts. To satisfy the second aspect of this mission
statement, American Express ensures that all its services are customer-tailored. This
gives them an opportunity to choose what satisfies their financial needs and leads to
their financial freedom.

Introduction
The mission and vision statements of the American Express corporation represent a
company whose value for its customers is unmatched despite its transformations.
Since 1850 when it first came into operation, this firm has always put the needs of its
customers first, something that its two corporate statements continue to emphasize
today. A corporate vision statement describes the future of a company, while a
corporate mission statement outlines the strategic ways of getting to that future.
In this case analysis, the vision statement focuses on the experiences that the
customers get while interacting with American Express. The mission statement
identifies the importance of providing outstanding products and services to satisfy the
needs of its customers. To achieve these objectives, the American Express borrows
from its core values. They contribute to the capability of the company to grow and
meet all its ambitions.

Vision Statement
American Express vision statement is “to become essential to our customers by
providing differentiated products and services to help them achieve their
aspirations.” The statement emphasizes the reliability of this company to its
customers. The following components relate to it.
1. Become essential
2. Help customers achieve their potential

The American Express has built a reputable and dependable brand through history
making it a part of the people it serves. Its understanding of the needs of the people is
reflected by the financial products and services it gives them to improve their lives.

Core Values
American Express core values comprise “deliver for customers, make it great,
doing right, respect, diversity, team spirit, and community-oriented.”
To remain competitive for more than a century, a company requires strong guiding
principles. The American Express has, therefore, greatly benefited from these core
values making it a global corporation in the modern era.

American Express Mission Statement History

American Express mission statement remains unchanged through 2020 and 2021