LEGAL, ETHICAL & SOCIETAL ISSUES

IN MEDIA AND INFORMATION

OBJECTIVES:
• Put into practice your understanding of the
intellectual property, copy right, and fair use
guidelines,
• Cite practical situation when to apply
knowledge in intellectual property, copy right,
and fair use guidelines.
Review
What is copyright?
• is mainly the protection of one’s expressions which only
becomes tangible and concepts when objects are created as
manifestation of these expression.
• could be a variety of protection provided by the laws to the
authors of “original works of authorship,” together with
literary, dramatic, musical, artistic, and bound different
intellectual works.
• This protection is obtainable to each revealed and
unpublished works.
• Set of rights granted the author
• Creator of a piece, to limit others ability to repeat
• Redistribute and reshape the content.
Related Issues
• A copyright protects solely original works of
“authorship” enclosed within the following seven
categories:
• Literary works (including pc programs),
• Musical works, together with any incidental words,
• Dramatic works, together with any incidental
music,
• Pantomimes and dance works,
• Pictorial, graphic, and sculptural works,
• Motion photos and different audiovisual works,
• Sound recordings.
Registering Copyright
• Majority of the state signatories of World Intellectual
Property Organization (WIPO) adhere to the Berne
convention (protection of literary and artistic works)
that provides automatic copyright protection.
• This means that a registration or any other formality
is not required.
• As for most countries, including the Philippine, there
is a system for voluntary registration of works.
• Such system “help solve disputes over ownership or
creation, as well as facilitate financial transactions,
sales, and the assignment and/or transfer of rights.”
Fair Use
• Fair Use is the limitation and to the prerogative
granted by copyright law to the author of an
ingenious work.
• Samples of use embrace statement, search engines,
criticism, news coverage, research, teaching, library
archiving and scholarship.
Plagiarism
• The plagiarism is copying or closely imitating the
work of another author, composer, etc., while no
permission and with the intention of passing the
results of as original.
What is netiquette?
• Netiquette refers to a collection of rules that governs
what conduct is socially acceptable in a web or digital
scenario.
• It’s a social code of network communication.
• Netiquette is a set of rules for behaving properly on-
line.
• It represents the importance of correct manners and
behavior on-line.
What is netiquette?
• netiquette is that the set of skilled and social
etiquettes practiced and advocated in transmission
over any electronic network.
• Common pointers embody being courteous and
precise, and avoiding cyber-bullying.
10 Basic Rules of Netiquette or Internet Etiquette
• Know your manners when using Technology.
• The rules of etiquette are just as important in cyberspace as they
are in the evidence of poor netiquette can stick around to haunt
you for much longer.
• Follow these basic rules of netiquette to avoid damaging your
online and offline relationships.
 Digital Divide,
Addiction, Bullying
 WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

TYPES OF IP

INDUSTRIAL GEOGRAPHICAL
COPYRIGHT PATENT TRADEMARKS ORIGIN
DESIGN
 Types of Intellectual Property

TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights that
creators have over their literary and artistic
works
• books, music, paintings, sculpture and films,
to computer programs, databases,
advertisements, maps and technical drawings
 Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE
PHILIPPINES

COPYRIGHT VALIDITY PERIOD

LITERARY WORKS During the lifetime of the author plus 50
years after death
ART 25 years from the date of creation
PHOTOGRAPHIC 50 years from publication
WORK
AUDIO- VISUAL WORK 50 years from publication
 Republic act 8293
INTELLECTUAL PROPERTY CODE OF THE
PHILIPPINES

COPYRIGHT VALIDITY PERIOD

SOUND RECORDING 50 years from year recording took place
BROADCAST 20 years from date of broadcast
RECORDING
TRADEMARK Valid for 10 years and may be renewed for a
periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
application
 Types of Intellectual Property (IP)

IP DEFINITION
2. Patent • an exclusive right granted for an invention
• provides the patent owner with the right to
decide how - or whether - the invention can
be used by others
Design
Patent
applications
The famous gravity-defying lean of
Michael Jackson
Patent
The Shoes That Made Michael Jackson’s
Anti-Gravity Lean Possible
 Types of Intellectual Property (IP)

IP DEFINITION
3. Trademarks • a sign capable of distinguishing the goods or
services of one enterprise from those of other
enterprises.
Trademarks
Trademark Infringement?
 Trademark Infringement?

Mars sues Hershey for trademark infringement over MALTESER

brand
 Types of Intellectual Property (IP)

IP DEFINITION
4. Industrial • constitutes the ornamental or aesthetic
Design aspect of an article
• may consist of three-dimensional features,
such as the shape or surface of an article, or
of two-dimensional features, such as patterns,
lines or color
Industrial design
Industrial design
Industrial design
Design Infringement?
Patent or industrial design infringement?
 Types of Intellectual Property (IP)

IP DEFINITION
5. Geographical • signs used on goods that have a specific
Indications geographical origin and possess qualities, a
and reputation or characteristics that are
Appellations essentially attributable to that place of origin
of Origin
• most commonly includes the name of the
place of origin of the goods.
Geographical Indications and
Appellations of Origin
Geographical Indications and
Appellations of Origin
 Fair use

Fair use means you can use copyrighted

material without a license only for certain
purposes. These include:
• Commentary
• Criticism
• Reporting
• Research
• Teaching
 Fair use

Guidelines for Fair Use

• A majority of the content you create
must be your own.
• Give credit to the copyright holder.
• Don't make money off of the
copyrighted work.
 Creative commons

• is an American non-profit organization

devoted to expanding the range of
creative works available for others to
build upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
• Website
https://creativecommons.org/about/
Creative commons
• Attribution: You must credit the
creator.
• Non-Commercial: You can't make a
profit.
• No Derivative Works: You can't change
the content.
• Share Alike: You can change the
content, but you have to let other people
use your new work with the same
license as the original.
 Creative commons
http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-use?playlist=Blog_Basics
Thank you