Effects of Globalization on Communication

Nowadays, the continuous rate of advancing high technology all over the world is constant that cultural or
other barriers are broken down because of the use of technology, with distance and isolation are no longer
relevant and hindrance when communication took place. The influence of globalization and cross-
cultural interaction in recent decades has impacted the types of communication skills needed in
dramatic ways. It is much convenient for us to connect with other people in order to communicate across
the globe at a touch of a button in our respective mobile phone or other technologies we have. People
from different countries are easily accessible in exchanging goods and information because of this.
Today, people need to understand the dynamics of long-distance collaboration, the impact of culture on
manners of speaking and body language, and how to use technology to communicate with people on the
other side of the globe. Understanding the impact of globalization on each of these factors can help you
to select the most useful communication skills development programs for yourself or your employees.
Globalization has introduced virtual communication and collaboration as a major part of workplace
dynamics. Modern entrepreneurs need to understand the strengths and limitations of different
communications media, and how to use each medium to maximum effect. For example, communicating
through email to distant team members requires a certain etiquette and nuance not necessarily required
in face-to-face interactions. Holding virtual meetings requires a similar change in approach, and people
who are unaccustomed to communicating in groups in virtual settings can find themselves lost,
confused or unable to share their input. When choosing a communication skills training program, look
for courses that address the challenges of virtual interactions.
For businesses, an increase in global communication means new business opportunities. Effective
international business communication requires an understanding of other cultures. Using
communication vehicles such as video calling make it simple to converse with colleagues across the
globe, almost making it feel as if they are in the same room. Technology also makes it easier to
connect with suppliers and customers all over the world, and to streamline those relationships through
improves ordering, shipment tracking and so on. With this kind of communication technology, many
businesses are able to take advantage of opportunities in different countries or cities, improving the
economic outlook on a global level. Due to global communications, information itself can be
transferred as a valuable business asset from one country to another. This has the effect of making
everyone's operations more modern and efficient, regardless where they are located.

In terms of cultural barriers, many people perceive culture to be the root of communication challenges.
When people from two different cultures try to exchange information, the way they speak, their body
language or their mannerisms can be interpreted differently by the other person. The way people
approach problems and how they participate in communities is all influenced by culture. Globalization
has made it possible, for example, for someone in Japan to understand how someone in the U.S. goes
about their day. With television and movies, cultural barriers are becoming less prevalent. Being able to
communicate effectively and frequently with colleagues or friends across the planet helps people
understand each other’s cultures a little better.

According to Herbert Marshall McLuhan, a communication theorist a “global village” is affected both
by globalization and global communication. The global village is created when distance and isolation
no longer matter because people are connected by technology. Wide-spread telephone and internet
access have been life-changing for many people across the world, especially those in developing
countries. Many are now enrolling in universities across the world without having to leave their desk
chair. Virtual assistant jobs are becoming commonplace, where employees from developing countries
work with companies in North America or Europe, providing administrative support and other business
services that can easily be conducted over the phone or via the internet.

Globalization and global communication have made it easier to see people on the other side of the
world as a neighbor, instead of a stranger from a faraway land. There is so much knowledge about other
countries and cultures available online, that it’s no longer a complete mystery.