5G and Future of Digital Marketing

Ways 5G technology is
changing the world of
Digital Marketing

• Real-time data analytics

• Marketing for clusters
• Improved personalization and
customization
• More interactive Advertising
• AR/VR Advertising
• Increases mobile e-commerce
• Wearables and IoT
 With 5G huge amount of data would be generated.
Real-time data This the data can be used for a real time data
analytics and provide the best service to the
analytics customer.
Marketing for clusters

All the devices which a person owns

are currently segmented due to 4G.
With the arrival of 5G these
segments will merge into giant
clusters and all the data collected
from these devices will help provide
a better service to the customer of
that specific cluster.
Improved
personalization
and customization
Personalized experience is one
of the most important aspect of
digital marketing. The collection
of real time data will help
provide the customer and
improved personalized and
customized experience
More interactive Advertising
5G will increase the speed of Internet making
the online experience even better. The
advertisement will be based on users
requirement. This will not only be limited to
their smartphones. All their personal devices
as well as other devices such as digital
signs etc. will be affected.
AR/VR Advertising

Augmented reality and virtual

reality is not a dream anymore.
Meta Verse is the best example for
this. Lenskart uses this technology
to show their customer how they
would look like wearing the glasses
that they are looking to buy. Being
able to see what the product is
going to look like and how I can
use it is the best way to advertise
the product which can be done
digitally using AR/VR marketing.
Increases mobile e-commerce
All our purchases whether it's clothes, food, smartphone can be bought online from Myntra ,
swiggy , Amazon etc. All these products are ordered via apps which are present on our phones.
With the rise of 5G the mobile ecommerce it's going to increase with time.
 All the smart devices, as small as smart watch to as
Wearables and big as smart TV will provide data which will help
provide a better service to the customer . All this is
IoT possible with the arrival of 5G
There will be major changes with a rival
of 5G . The new devices, the higher
speed of Internet and all the other perks
of 5G will provide are nurturing
environment for digital marketing.