ARE YOU TIRED OF YOUR

CHOCOLATE DESSERTS?
THE TABLE OF

Contents

1 INTRODUCTION 01
-THE PROBLEM
-THE SOLUTION

2 PRODUCT DESCRIPTION 02
-WHAT TO SERVE?
-UBE, MATCHA, STRAWBERRY

3 PRODUCT BENEFITS/FEATURES 03

4 UNIQUE SELLING PROPOSITION 04

-WHAT MAKES US DIFFERENT?
-TAGLINE

5 BUSINESS MODEL CANVAS 05-08

-KEY FACTORS

6 STRATEGY CANVAS 09
-COMPETITORS
-ANALYSIS

BY DANI MARTINEZ
 “ONE BITE AND HAVE THE FLAVOR

UBE OF YOUR DESIRE.”

MATCHA
STRAWBERRY

WHY TRUFFLE

TREATS?

INTRODUCTION
Filipinos are known for having an unusual time for snack,
which is every time. They are also known to be fond of
something sweet and delicious. There are also two types of
This business is different customers: those who love chocolate for dessert and those
among the competitors who seek for anything but chocolate. We've learned that
because of the innovative chocolate truffle is the usual flavor of truffle businesses, and
idea to seek for new most businesses in line with sweet foods offer limited types
opportunities by making of chocolate flavor, such as dark chocolate or milk chocolate.
the traditional truffles Also, the price is kind of expensive for students. As a result,
into something new but the team is bound to seek for innovative ideas and new
delightful that the opportunities that’s why, the team came up with an idea to
consumers can enjoy produce various flavors of truffles and these truffles will be
budget-friendly and eco-friendly.

These are ideal for every

event or situation, a true
miracle that has power
to alter lives.
The goal of these truffles is to let the consumer experience
sweetness with one bite through Strawberry Truffles, Matcha
Truffles and Ube Truffles with various shape as well.
Eps. 01 Introduction
 Product

Description
Ube Flavor, Strawberry Flavor, and
Matcha Flavor are the chosen flavors
for the truffle, as it gives a savory
flavor and the taste is perfect for all.
The product will consist of
condensed milk and powder of the
chosen flavor to give a delicious taste.
The process is simple, yet it is rich in
flavors that anyone can love. The
condensed milk and chosen flavor

WANT MORE? will be combining together on a bowl

and mix it until well incorporated. It
will also vary with shape and
𝙾𝚞𝚛 𝚞𝚋𝚎, 𝚖𝚊𝚝𝚌𝚑𝚊, 𝚊𝚗𝚍 𝚜𝚝𝚛𝚊𝚠𝚋𝚎𝚛𝚛𝚢-
toppings to have a pleasing
𝚏𝚕𝚊𝚟𝚘𝚛𝚎𝚍 𝚝𝚛𝚞𝚏𝚏𝚕𝚎𝚜 𝚊𝚛𝚎 𝚝𝚑𝚎
appearance perfect for
𝚙𝚎𝚛𝚏𝚎𝚌𝚝 𝚙𝚊𝚜𝚊𝚕𝚞𝚋𝚘𝚗𝚐 𝚏𝚘𝚛 𝚢𝚘𝚞𝚛
instagrammable picture that can be
𝚕𝚘𝚟𝚎𝚍 𝚘𝚗𝚎𝚜! 𝙸𝚝 𝚑𝚊𝚜 𝚝𝚑𝚎 𝚝𝚊𝚜𝚝𝚎 𝚝𝚑𝚊𝚝
a strategy to gather customers.
𝚠𝚒𝚕𝚕 𝚒𝚖𝚙𝚊𝚛𝚝 𝚝𝚑𝚎 𝚜𝚠𝚎𝚎𝚝𝚗𝚎𝚜𝚜 𝚊𝚗𝚍
This truffle is inexpensive, but it will
𝚋𝚎𝚗𝚎𝚏𝚒𝚝𝚜 𝚘𝚏 𝚘𝚞𝚛 𝚙𝚛𝚘𝚍𝚞𝚌𝚝.
We offer new flavors of truffle in the undoubtedly impart the flavor of any
market; the team turns the usual sweet food. These truffles are also
chocolate truffles into something that perfect with various events such as
can cater to both the non-chocolate Valentine’s Day, Christmas Day, New
consumer and those who seek new
Year’s Eve and even Birthday. Also,
flavors in their desserts. The ube, matcha,
this is a truffle that is not ordinary
and strawberry flavors will impart the
taste of any sweet food, which is perfect one and can cater all types of market.
for all types of occasions. We also have
eco-friendly packaging and an
inexpensive offer.

Eps. 2 Introduction
 Product Benefits

and Features
New Truffle Flavors
in which, it can entice people at all ages and it can
help non-chocolate consumer to enjoy sweet foods.

Perfect for all types of occasions

which bind family, friends and colleagues together.

Eco-friendly Packaging
that will help to preserve or conserve the

environment.

Flavors are rich in Antioxidant

and other nutrients

that helps in lowering blood pressure, boost brain

function and promote heart health.

Budget-friendly
that are necessary to tap every segment of the

market, so that people at all ages can taste the

flavor of their desire.

Eps. 03 PRODUCT
BENEFITS/FEATURES
 Unique Selling

Propositions
“One bite and have the flavor of your

desire.”

“This tagline will embody the team’s vision to

give a great taste of sweetness that is fitted
for market’s sweet desire. The team is
confident that the truffle flavors they are
starting will give a new face of sweetness to
the consumer that is not limited to chocolate
flavor. Chocolate truffles and other chocolate
products are common; there is no doubt that
they entice the taste buds of the customer.
That’s why the Truffle Treats vary with other
businesses, as for the fact that the team
instills innovative ways to produce sweetness
beside the usual chocolates. The Ube Truffles,
Strawberry Truffles, and Matcha Truffles are
perfect propositions for sweet desserts, for
snacks, or even for “pasalubong”. The team
seeks to look for bigger picture so that they
can think of innovative ways to satisfy the
customers and to help in conservation of the
environment by using eco-friendly
packaging. These truffles are not only sweet
food, but also contain a variety of beneficial
factors that a consumer can obtain. The team
also aims to give them the best quality of
truffles but in a budget friendly way, because
the way to people’s heart, is through
stomach.

Eps. 04 USP
 TRUFFLE TREATS
BUSINESS MODEL

CANVAS

KEY PARTNERS
·Supermarket (RCS)
·Cadi's Sugar craft Trading
Jin Cee Merchandise (e-commerce)

KEY ACTIVITIES
·Video Marketing and Social Marketing.
·Truffle Making (various flavors)
·Bulk-pricing Promotion
Customer Retention

KEY RESOURCES
·Continual improvement of product and service.
·Budget-friendly and eco-friendly packaging.
·Suitable for non-chocolate consumer.
·Quick-response.
·“Pasalubong”, gift and for occasions.

KEY RESOURCES
-Equipment and Inventory
-Man-power and Suppliers
-Capital

Eps. 05 BUSINESS MODEL CANVAS

 TRUFFLE TREATS
BUSINESS MODEL

CANVAS

CUSTOMER RELATIONSHIP
-Regular check to improve the quality of services and

products.
-Customer Satisfaction (Good customer service,

Availability and Better Customer perceptiveness)

CUSTOMER SEGMENT
-STI College Tarlac Students
-Family (25-65 yrs. old)

CHANNELS
-Social Media Page
-Direct Selling

COST STRUCTURE
-Production (ingredients and packaging)
-Marketing
-Delivery Fee
-Employees’ Wages

REVENUE STREAMS
-Sales of goods
-Bulk Orders

Eps. 06 BUSINESS MODEL CANVAS

 BUSINESS MODEL CANVAS
TRUFFLE TREATS

The Truffle Treats Business Model shows the relevant factors to

consider in order to make profit and retain customers.
The following are the elements to consider.
Key Partners
Partners or suppliers are an essential part of a business because,
without them, there will be no operation of the business as well. RCS
Supermarket will be our supplier of condensed milk and toppings for
the truffles. They produced an affordable yet high-quality product,
and it is also accessible. The second is Cadi’s Sugar Craft Trading, in
which it will be the supplier of our eco-friendly packaging while still
being enticing. Other than that, bulk orders from them mean
discounts as well, so it is a win-win for both sides. Lastly, the Jin Cee
Merchandise is an online shop at Lazada PH. The products they
produced have high ratings, and the packaging is all safe, as we have
already tried purchasing products from them.
Key Activities
Key activities are the important activities that are needed by a
company or a business to operate; this will serve as the foundation.
Truffle treats have several activities. The first is the marketing tools,
including video marketing and social marketing, that will help our
target market be aware of our product. Next is the production of the
product, which includes truffle making and packaging. Our business
also aims to give discounts with bulk orders since our truffles are
perfect for all types of occasions and it can increase our sales as well.
And lastly, ensure customer retention by serving them the best
quality truffles and the flavor they desire.
Key Resources
The resources or tools that the truffle treats need are equipment that
will be used for the production of the product as well as the inventory
itself. In addition to that, manpower in the character of the Truffle
Treats team and partnered suppliers are needed in order to have a
successful business. Because they will be the ones assigned to
oversee the overall production, from raw materials up to packaging.
And of course, capital will be the foundation of our business.

Eps. 07 BUSINESS MODEL CANVAS

 Channels
We will utilize the use of social media to
advertise our product, because we are aware
of how effective social media is at reaching
wider market. Regarding direct selling, we can
offer our truffles to students and do pre-orders,
Value Proposition especially when there is an event at the school.
The value proposition is why the This is also applicable to the people we
customer will buy our product; it personally know.
includes the way we continue to Customer Segment
improve our product through their Our main target customers are STI College
feedback. Aside from that, our truffles Students, because their proximity to our
are budget-friendly and eco-friendly, business is a best way to encourage them to
since we will not use any plastic for the support our product and they are usually fond
packaging. It is also perfect for non- of sweet foods. Other than that, since it is new
chocolate consumers because we offer to the market, we also aim to reach parents or
various flavors that are suitable for all people ages 25 to 65yrs old, because they
ages. In addition to that, "quick usually love to bring something when going
response" refers to the flexibility and home or to put sweet foods every occasion.
response of our team to customers' Revenue Streams
inquiries, requests, feedback, and the Sales of goods is an amount of money earned
way we deliver our product. Lastly, through reservations and purchase of goods of
since Truffle Treats products are our consumers. This is the main revenue
inexpensive, enticing, and offer streams for our target market. On the other
promos, they are also perfect as hand, bulk buying is wherein we can generate
"pasalubong," gifts, and desserts for income on this kind of service when
various occasions. consumers buy large quantity of our product
Customer Relation all at once. And this may also include retailing
Regular checking to improve the on our product.
quality of services and customer Cost Structure
satisfaction, so that the customer can Marketing cost refers to the sum of the
enjoy our product even more. We are materials to be use to advertise our product. It
also open to suggestions from our can be fliers, pamphlets, tarpaulins, and other
customers, to know what needs to be physical marketing that we will be conducting
improved. to encourage our costumer to buy our
product. This also include online marketing,
since backdrop and other props can be use
also. In addition to cost structure, the
production focuses on the expenses that we
will be using on the ingredients and the
packaging to manufacture the product. Lastly,
delivery fee will be the shipping fee expenses
of the ingredients we will purchase online.
Eps. 08 BUSINESS MODEL CANVAS
 STRATEGY
CANVAS
1 2

TRUFFLE TREATS GERTIE'S BAKESHOP

3 4

J&R CHOCOLATE STORE SM CANDY

CORNER

Interpretation and Analysis

The strategy canvas shows that truffle treats dominate eco-friendly packaging, are budget-
friendly, beneficial, and are perfect for special occasions. It has the highest rating because of
its product features and its purpose on special occasions. Respondents perceived our product
as budget-friendly and perfect for their income or allowance. We also have a high rate of
eco-friendliness because we offer eco-friendly packaging by not using plastic for our products.
Next is beneficial, since most of our competitors just focus on providing sweets. Since Truffles
Treats offers beneficial yet mouthwatering truffles, that became our advantage. Meanwhile,
other factors, such as new flavors or selections of truffle treats, are kind of behind, because as
of now, the team has just come up with three flavors. The respondents want to have a new
selection of flavors or a wider scope of flavors so that they can purchase various flavors as
well. The graph shows that Truffle Treats is in a good state and should also be innovative.
However, Gertie’s Bakeshop has almost the same result since it offers a wide selection of
desserts through baking and already had its own name before Truffle Treats. Furthermore,
Gertie’s is known for its wide variety and selection, and based on reviews and surveys, the taste
is superb, and it is perfect for all types of occasions as well. On the other hand, Candy Corner,
SM Tarlac, and J&R Chocolate Store are kind of behind, mostly because they offer the same
sweet products and use plastic for packaging. The graph also shows what they lack and what
each business must improve, especially Truffle Treats.
In conclusion, the canvas shows that innovation is always needed to succeed in competing with
nearby competitors. The correspondents are students at STI College Tarlac and some family
members, and it is conducted through Google Forms.
Eps. 09 STRATEGY CANVAS
ARE YOU TIRED OF

YOUR CHOCOLATE

JANUARY 23, 2022

DESSERT?

TRUFFLE

TREATS

“One bite and have the flavor

of your desire.”
CONTACT US:

@TRUFFLETREATS

0915 505 3423

TARLAC CITY