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  • Manual de Marca CT Global-13

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    martina cartagena
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    The document provides guidelines for using a corporate color palette. It specifies the CMYK, RGB, HEX, and Pantone values for a dark grey logo color that is 90% black. Any main body text should use this dark grey or a slightly tinted version of it, avoiding tints less than 40%. The Charles Taylor logo combines this dark grey with an orange color.

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    The document provides guidelines for using a corporate color palette. It specifies the CMYK, RGB, HEX, and Pantone values for a dark grey logo color that is 90% black. Any main body text should use this dark grey or a slightly tinted version of it, avoiding tints less than 40%. The Charles Taylor logo combines this dark grey with an orange color.

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    © All Rights Reserved
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    23 views1 page

    Manual de Marca CT Global-13

    Uploaded by

    martina cartagena
    The document provides guidelines for using a corporate color palette. It specifies the CMYK, RGB, HEX, and Pantone values for a dark grey logo color that is 90% black. Any main body text should use this dark grey or a slightly tinted version of it, avoiding tints less than 40%. The Charles Taylor logo combines this dark grey with an orange color.

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    of 1

    COLOUR PALETTE

    CT Logo Grey

    CMYK: 00/00/00/90
    RGB: 60/60/60
    HEX: 3c3c3c
    Pantone: Black 7 C

    Palette usage area guide


    The Charles Taylor logo is made of vibrant orange and a very dark grey. 90% black.
    We recommend any main body text to use this dark grey or a slight tint of it.

    Avoid tints less that 40%.

    *Please note, a slight variation may occur between Pantone and CMYK colours.

    CHARLES TAYLOR CORPORATE BRAND GUIDELINES 2021 < BACK TO CONTENTS 13 44

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