Recent Trends cl Challenges in HRM — TRENDS CASE STUDY 1 - GEN Y AND CHANGING oe rked for his company for the last 15 (40 having Wor og the lower Steps 10 that of from 0 sting and reposting numeroy, a afer is has been with this company fr Tye had continued in the samy ing and storming into Workplace wwas surprised 10 See @ young Mr. Z is a middle aged ae i tterally years and climbed the hierarchical ladder NT ‘Assistant Manager. On completing ae ‘workin applications, he joined the company he is stil pt and nigh! through its boom and flop, endured days of lig! ions grow! organisation. He is amazed to see the new generat day he 7 With fiery energy and dashing confidence, The OC ay Tshirt runners and a high girl who dressed in a pair of ‘formal’ capri pants aa a bounce of confidence and nerye Ponytail, her i pod plugged in, walked into the office wi e made it to workplaces with an Of spirit, She was really the repliea of Gen Y who have ne spirit’. She was a college attitude, avowed to make positive changes and ee je be Student who had come to attend an interview for a pl ae pe newspapers, seat it ou Gone are the days when people would spot a job po: D-day, carry huge folders Start out preparations for interview at least a week before the y> iralling queues of standing testimony to their potential and want incessantly among spiralling ee candidates. The Gen Y has outgrown such practices and is paving way for stress free, easy and simple work places. All one has to do is get information about a job vacancy from Contact on the internet, sent in the resume to the mail ID specified, respond positively to the interview call, churn out few samples of ones potential and one is appointed. Mr. Z has personally seen many techno-related changes making their way to his workplace. Earlier, the telephone was the only communication aid in their office. Then came the computer that revolutionised work processes. But now they have high speed Internet that has broken barriers of place and time. Thus is one of the biggest advantage Gen Y has over the others. Having been brought up among booming technology, they are at ease with its operation and utilisation—Something the older generation had to incorporate in their working lives with difficulty. One of Mr. Z's young colleagues, also a college student works from the comfort of his home and keep mailing in work even asthe clock chimes twelve midnight, Tele commutin; as this is called was unheard of inthe past, All you need is a computer wk the int a connection. It will Keep you connected t0 your employer all day veg wry iner™ holidaying in Switzerland. me you arg While the Gen ‘speed’ Y is known for its high velocity this “Super fast’ resulted in attitudinal ehanges. Most Gen Y people resort to job hopning st SPPTOACH has achieve experience or expertise in a particular area they move'on 4p ee AS soon as they is also a sense of reassurance in their movement since they know if th caeastures, There they want they can always rely on freelancing. This reassured, extreme ‘NNot get the job minutely laid back attitude is something the ‘adtoal feneration dig me Confident and the people worked hard to make a mark for themselves and to cregne POSES. Earlier within the company. Something called Fem oyalty’ Was and is 4 Promic, own niche the career lives of those people, baie ee i called an ¢ Detiene aspect of ‘Another astonishing facet of Gen ¥ i ike to hots employers as well as from themselves. They would Ike 0 have a pay jon within the next six months. P3 i of months of work, get a promoti thin a span of a few years Pt otigaye"|® Couple ble posts—all this witht idea of stars @°ever, .” StCat pay packets, respectal fon is more open to the idea of startin ™CVer, y hand, today’s young generation 1S MOK” Young, oe i other ing hard Y hay tise yy, TOM their Scanned with CamScannerRecent Trends and Challenges in HRM 3.19 and moving up the ladder quickly, which is quite a refreshing change. It has really brought out college students with a plethora of novel ideas to the work plac: ‘i Monetary compensation is not the only parameter of judgment for these youngsters. fe f0es much beyond the limits of finance and goes into spheres like work environment, job Satisfaction, challenging work functions and assignments, exhibition of leadership an decision making skills. This is certainly a welcome change from the dreary cold concept of pelng ‘money minded” and leading a finance oriented approach towards jobs. Generation Y hhas comprehended the need to traverse beyond money and look for job satisfaction and comfort at work. Despite the changes in attitudes or approaches, it cannot be denied that the new Seneration is the harbinger of positivism and energy. Gen Y is a bunch of youngsters haiting (0 explore the world, obtain knowledge, apply it to their potential understanding, leap and reach for the sky. They donot live to work, they work to live. Questions 1. What in your opinion has brought about the attitudinal changes in the new generation ? 2. In the current scenario what is the scope of the older generation ? ‘ASE STUDY 2 — war ram wenwence Scanned with CamScanner