MASHMGLONS priNt pOSt

(DELHI INA HAT -39 29D 201001)

NATURE-Paw Print Post sells unique, one-of-a-
kind digitally printed cards that are customized
with a couples unique paw prints.”

FINANCING - MASHMGLONS PRINT POST will incur the following

start-up costs

Legal-$1,000

Stationery -$200

Web Development-$10,000

TOTAL START-UP EXPENSES$- 11,200

Sources of Funds

We will be getting -$80,000:

Quack-$45,000

Stewart-$35,000

RAHUL MAHAJAN -$32000

E. STATEMENT OF CONFIDENTIALITY OF REPORT

Statements

Projected Profit & Loss

2018 2019 2020

Revenue $502,400 $542,000 $563,000

Direct Costs $268,896 $290,280 $301,620

Gross Margin $233,504 $251,720 $261,380

Gross Margin % 46% 46% 46%

Operating Expenses

Salaries & Wages $163,200 $166,464 $169,792

Employee Related Expenses $32,640 $33,293 $33,958

Marketing $5,760 $5,760 $5,760

Sales $7,500 $7,500 $7,500

Utilities $2,400 $2,400 $2,400

Insurance $1,500 $1,500 $1,500

Rent $24,000 $24,000 $24,000

Total Operating Expenses $237,000 $240,917 $244,910

Operating Income ($3,496) $10,803 $16,470

Interest Incurred

Depreciation and Amortization $0 $0 $0

Gain or Loss from Sale of Assets

Income Taxes $0 $0 $0

Total Expenses $505,896 $531,197 $546,530

Net Profit ($3,496) $10,803 $16,470

Net Profit/Sales (1%) 2% 3%

Projected Balance Sheet

Starting Balances 2018 2019 2020
Cash $65,600 $96,904 $101,080 $118,513

Accounts Receivable $0 $0 $0

Inventory

Other Current Assets

Total Current Assets $65,600 $96,904 $101,080 $118,513

Long-Term Assets $3,200 $3,200 $3,200 $3,200

Accumulated Depreciation $0 $0 $0

Total Long-Term
$3,200 $3,200 $3,200 $3,200
Assets

Total Assets $68,800 $100,104 $104,280 $121,713

Accounts Payable $34,800 $28,172 $29,136

Income Taxes Payable $0 $0 $0

Sales Taxes Payable $0 $0 $0

Short-Term Debt
Prepaid Revenue

Total Current
$34,800 $28,172 $29,136
Liabilities

Long-Term Debt

Long-Term Liabilities

Total Liabilities $34,800 $28,172 $29,136

Paid-In Capital $80,000 $80,000 $80,000 $80,000

Retained Earnings ($11,200) ($11,200) ($14,696) ($3,893)

Earnings ($3,496) $10,803 $16,470

Total Owner’s Equity $68,800 $65,304 $76,107 $92,577

Total Liabilities &

$68,800 $100,104 $104,280 $121,713
Equity

Projected Cash Flow Statement

Net Cash Flow from
Operations

Net Profit ($3,496) $10,803 $16,470

Depreciation & Amortization $0 $0 $0

Change in Accounts Receivable $0 $0 $0

Change in Inventory

Change in Accounts Payable $34,800 ($6,628) $964

Change in Income Tax Payable $0 $0 $0

Change in Sales Tax Payable $0 $0 $0

Change in Prepaid Revenue

Net Cash Flow from

$31,304 $4,175 $17,434
Operations

Investing & Financing

Assets Purchased or Sold

Net Cash from Investing

Investments Received

Dividends & Distributions

Change in Short-Term Debt

Change in Long-Term Debt

Net Cash from Financing

Cash at Beginning of Period $65,600 $96,904 $101,080

Net Change in Cash $31,304 $4,175 $17,434

Cash at End of Period $96,904 $101,080 $118,513

II. EXECUTIVE SUMMARY

)
to me

Raw Print Post is a sole proprietorship that sells customized greeting cards featuring a
pet's unique paw print, and all customers need to do is send in a digital image of their
pet's paw. It offers high-end greeting cards to fill a niche in the market serving pet
owners who don't want the mess of a traditionally-captured paw print, which usually
involves ink or plaster.
Paw Print Post's ideal customer is a woman who owns a cat or a dog, and considers
herself a
"dog mom" or a "cat mom."
Given the importance people in North America place on their pets,
and that the pet industry generates $100 billion a year globally, there's a market not only
for traditional customized cards for major holidays, but also a line of cards recognizing
milestones like a pet's adoption or birthday.
Given that the cards are customized and produced in North America, they're priced as a
premium card, with volume discounts for larger orders. Paw Print Post will promote its
products through a mix of industry trade shows, partnerships with established pet
products, and digital advertising.
Paw Print Post is pre-launch currently, and projects earning over $1,000 a month within
3 months of launch. The business is run by Jane Matthews, founder, who has extensive
experience in the pet industry and formal training as a graphic designer.