A STUDY OF ADVERTISEMENT ON CUSTOMER'S, NEPAL

A Project Report work

Submitted By
………………
T.U. Regd. No: ………………..
Symbol No: ……………..
Butwal Multiple Campus

Submitted to
The Faculty of Management
Tribhuvan University
Kathmandu

In Partial Fulfillment of the Requirement for the Degree of

BACHELOR OF BUSINESS STUDIES (BBS)

Butwal
Feb 2022
 DECLARATION

I hereby declare that the project work entitled “A STUDY OF ADVERTISEMENT

ON CUSTOMER'S, NEPAL” submitted to the Faculty of Management, Tribhuvan
University, Kathmandu is an original piece of work under the supervision of Yam
Bahadur Thapa Chhetri, faculty member, Resunga Multiple Campus, Resunga
Municipality, Gulmi and is submitted in partial fulfillment of the requirements for the
degree of Bachelor of Business Studies (BBS). This project work report has not been
submitted to any other university or institution for the award of any degree or
diploma.

………………
……………..
Date:…………….

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 SUPERVISOR’S RECOMMEDATION

The project work report entitled “A Study of Advertisement, Nepal” submitted by

Nurla Thapa of Resunga Multiple Campus, Resunga Municipality,Gulmi is prepared
under my supervision as per the procedure and format requirements laid by the faculty
of Management, Tribhuwan University, as partial fulfillment of the requirements for
the degree of Bachelor of Business Studies (BBS). I, therefore recommend the project
work report for evaluation.

………………………..
Yam Bahadur Thapa Chhetri
(Supervisor)
Date: ………….

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 ENDROSHMENT

We hereby endorse the project work report entitled “A STUDY OF

ADVERTISEMENT ON CUSTOMER'S, NEPAL” submitted by ……………. of
Resunga Multiple Campus, Resunga Municipality,Gulmi in Partial fulfillment of the
requirements for the Bachelor of the Business Studies (BBS) for external evaluation.

…………………… ………………
Kamal Prasad Sharma Hari Bahadur Khatri
Chairman, Research Committee Campus Chief

Date: ………………… Date: ………………………

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 ACKNOWLEDGEMENT

At first, it is glad to present this field work report entitled “A STUDY OF

ADVERTISEMENT ON CUSTOMER'S, NEPAL” as per the given format
prescribed by TU for the partial fulfillment of BBS programme the subject of account.
This study has not been completed by my soul efforts many helping hands brave made
contributions in different ways to bring out in report shapes. It cannot remain without
acknowledging their contributions.
This report writing would not have been possible without the guidance and inspiration
of our honorable lectures and friends. First of all I would like to thanks to my
supervisor Mr. Yam Bahadur Thapa Chhetri and head of management research
committee Mr. Kamal Prasad Sharma for the guidance and supervising my report.
Especially, thankful to our campus chief Mr. Hari Bahadur Khatri and whole team
of Resunga Multiple Campus.
I would like to express my gratitude to Resunga Multiple Campus of Management for
providing this wonderful opportunity to learn and explore more regarding the subject.
Finally I want to thank Mr.Sujan Pokhrel (Pokhrel Printing and Photocopy center) for

computerizing, setting binding and finalizing report.

Submitted by:
Nurla Thapa
BBS 4th Year
Resunga Multiple Campus

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 TABLE OF CONTENTS
Title Page
Declaration i
Supervisior's Recommendation ii
Endorsement iii
Acknowledgement iv
Table of Content v
List of tables vi
List of figures vii
Abbreviations viii
CHAPTER PAGE.NO
I. INTRODUCTION (1-8)
1.1 Background of the Study 1
1.2 Profile of Organization 2
1.3 Objectives of the Study 3
1.4 Rational of the Study 3
1.5 Review of Literature 4
1.6 Research Methodology 6
1.7 Limitation of the Study 8
II. RESULTS AND ANALYSIS (9-22)
2.1 Data Presentation 9
2.2 Major findings 22
III. SUMMARY AND CONCLUSION (23-25)
3.1 Summary 23
3.2 Conclusion 24
BIBLIOGRAPHY

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 LIST OF TABLES
Table No Name of Table Page No
2.1 Respondents profile 9
2.2 Respondents occupation 10
2.3 Respondents age 11
2.4 Showing the number of respondents using fairness cream 12
2.5 Customers frequency of watching TV advertisement 13
2.6 Responses on factors influencing purchasing of fairness 14
products
2.7 Showing customers responses on ads being ethical or not 15
2.8 Showing reasons for the ads being unethical 16
2.9 Responses on fairness products differing from the way 17
advertised
2.10 Responses on whether fairness products advertising are 17
demeaning to men or not
2.11 Responses on influence of advertisement on purchase 18
decision
2.12 Responses on whether the results are exaggerated or not 19
2.13 Responses on society’s perception highlight on ads of 20
fairness cream
2.14 Responses on brand endorsement in purchase power 21
2.15 Respondents on skin problems caused by fairness cream 21

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 LIST OF FIGURES

Figures No Name of Figures Page No

1.1 Picture showing the dependent and independent variables 5
2.1 Showing respondents genders 9
2.2 Showing respondents occupation 10
2.3 Respondents on age group 11
2.4 Respondents on usage of fair and handsome 12
2.5 Respondents TV advertisement watched frequently 13
2.6 Factors influencing purchase of fair and handsome 14
2.7 Respondents TV advertisement being ethical or not 15
2.8 Reason for the advertisement being unethical 16
2.9 Responses on product performance as per advertisement on 17
chart
2.10 Whether fairness product advertisement are demeaning men 18
or not
2.11 Influence of advertisement on purchase decision 19
2.12 Whether results are exaggerated or not 19
2.13 Chart on society’s perception in advertising 20
2.14 Brand endorsement role in purchase decision 21
2.15 Skin issues caused by fairness cream 22

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 ABBREVIATIONS

BBS : Bachelor of Business Studies

B.S : Bikram Shambat
Fig : Figure
i.e. : that is
Int'l : International
Ltd : Limited
No. : Number
T.U : Tribhuwan University
% : Percentage
& : And

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