Sweden
Design kingdom
2 Furlong Flooring ;
Elegance First choice flooring for every room
The signature wool-inspired twist, with a D -
new colour bank and an 1,800g pile weightci Furlong Flooring
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FIRST CHOICE FLOORING FOR EVERY ROOM
www.furlongflooring.co.uk
Cen ere ee ee MRR PES ou we M sy EYLIn usta few days'time shoppers in England, Wales and Scotland
willbe allowed to retum to ‘non-essentiat'retallers. Northern
lneland has to wait a bit longer, with the lockdown restrictions
not due to be reviewed until 15 Apri. As | write this, retailers
will be making final preparations to re-open and hoping that
they do return.
‘There have been many suggestions that there willbe a boom
tn retaling as shoppers flock to stores to get thelr hands on
products they haven't been able to buy over the past few
‘months. Hopefully thisis true, ast seems any money set aside
fora summer holiday this yar isnot going to be used fr that
purpose. But as DFS and Se5 ~ and im sure many others - have
demonstrated, consume's have been able to buy products:
they have bought them online.
‘The switch to accepting making major purchases online
‘means the belief that people had tsi or lie ona sofa or bed
before buying no longer holds true. DFS has an order bank way
ahead of what it would normally, despite not having had any
stores open fr months, andthe lkes of Emma and Eve (which
has been abe to get close to break-even) have been enjoying
sales success. While DFS is adamant it needs physical stores and
online John Lewis has taken a different view on the growth of
Internet sales and plans to close four department stores and
four At Home branches. Until the Government finds the courage
to resolve business rates ita situation thats likly to be
repeated across many more high streets and etal pars.
Rettenchmentis certainly not on the agenda at Vitoria,
Wich has raised €250m to fund its next acquisitions And based
nits previous deals you can guarantee it won't pay a penny =
fora cent~ over the odds frits targets.
‘The death of Zeev Aram, at the age of 89, ends a link to the
ppopularsation of modern furniture design inthis country. In the
1960 Aram wert to Milan to discover the products he wanted
to sell Hopefully wellallbe abe todo the same in September
Re oh Lng ee
Fencraca taneng 1 0 2m
along Boing’ Fegan the symone
woaknsped ti, has a nee colour
bank ar 18005 pile weight.
£7-01273 930029 aliddeinteiosmonthiveouk
§ Furniture advertising (North: Jarrod Bird
! Carpet, flooring advertising: Joanne Paull
5 TODS] 98360 35458 Eas glannigyahoocoin
EDITOR’S COMMENT
INTERIORS MONTHLY APRIL 2021
NEWS
4 DFS expects profits to top £105m_
8 Victoria raises €250m acquisition war chest
12 Zeev Aram: 1931-2021
FEATURES,
16 New products
22 Service
24 Experiences
‘re we nearly there yet?
26 Retail
High summer tends
34 wT
Inspire, hybrid life the ight stuf, core success
42. Underlay
Long-term thinking, the finish
46 Upholstery
Anticipation building abridge, letine
52 Rugs
Fabric meets flooring
60 Storage
Making use of wal space
‘Trade products and services
Protection, care, software, sales training, regulations
Design
Stepping up in Stackholm
62
Editor: Andrew Kidd
Furniture advertising (South): Tim Boden
MLOV76 122 ISDE thodeneirtenorsmonthlycouk
‘01565 631 397 E porogirrerorsmonthiycouk
[Nc O7817 624 922 Epaulleinttionmorihlycouk
Representative in India: Amarjeet Singh Gianni
ublshed by imtiors Mei Lived
nerve Howse, Ranings Row Borys, Tonbridge, Kent HS 1
Erenguesainterorsmonthy. cou
feared a Englund na 97732
Slater: Medic Led BN 175006
www.interiorsmonthly.co.ukNEWS
Stacey expects DFS full year
profits to top £105m
Despite its stores being closed, DFS sil hasan order bank
{£65m higher than normal to work through, reflecting its
online success.
DFS sales rose by 219 to £454.9m and profits dimbed
£3596 to £143.2m in the six months to 27 December. Foam
shortages and shipping disruption limited sales growth at
subsidiary Soflogy to 10.3% at £112.6m while profits were
Lup 35.5% to £31.3m. Online sales jumped from 18.4% of
sales to 25.7%.
‘Group pre-tax profits rose from £15,9m to £72.1m helped
by the drop-through effect of high revenue growth, cost
>CHITTENDEN & EASTMAN
TAOS T
pata
ee Ren
MILLBROOK BEDS
Plat to eer
PENN ew) east ars
lm us information call 023 80 866111
Ss
ene enc ea
eB ATsVICTORIA 2
www.myvictoria.co.ukFrom next month Victoria Design Floors will be
rolling out the sample update for the Tapestry
boards on their Distinctive Flooring dual swing
arm and waterfall stands.
FEESER as tt shown to the market at
Hartopat in 2018 where t won the Flooring
ra for cmoothe: ue to lunch in
§/2020, thc pandemic stooped the company
Feces, bultcy or now roca to sar to rll
dese wale coc how the mortat rats to
rie Eotection
up of 20 different patterned mosaic style
Tapestry comes in boxes of 32, 9”x9” tiles
Which various designs can be made. As well
sing used on their own, they can also be
id matched with complementary 9”x9”
yFe18" tiles to help create unique floors for
‘cuistomers. They can even be paired with
idseape Wildwood planks should someone
want to mix planks and stones together.
aldwell, Sales Director for Victoria
spets and Design Floors said:
We are delighted that we can now get out into
‘the market with Tapestry. We know it's been a
ing but we now have a fantastic
new product, supported by our national
sales team, point of sale supported via
‘our in-house merchandisers, dedicated
marketing support and the ability to
help our retailers add value to grow their
businesses.
‘We're very fortunate that we have been able to.
z Grow our sales team during lockdown and have
‘welcomed three new members into the team.
Now is a brilliant time to start working with
Victoria Design Floors and any retailers interested
in partnering with us should get in touch.
We currently have a promotion on our dual swing
arm stand, we can offer preferred terms and are
>< passionate about supporting bricks and
mortar retailers.
Anyone wanting to find
‘out more should call the
Victoria Design Floors
sales office on
01862 749 300,
‘or email
sales@myvictoria.co.uk.
Www.distinctiveflooring.co.uk20
NEW PRODUCTS
6
{6 Colé alia hae extended is A-Line range with the
introduction ofa side table, an ideal accessory next to
the bed as nightstand but aso in the livingroom or
hallway sa supporting surface and storage.
Visit: wwrm.coleitalia.com
17 Tato has reissued Ignazio Gardella Falina lam in
satin white or shiny green polyarbonate and aLED. It
can be fixed tothe ceiling with a cable or rigid tubular
lament. The metal components are available in brass,
chrome satinfiished nickel o satinfnihed bronze,
Visits woractatoitain.com
{8 Completing the Quickstep Maser Installer
programme at the Academy for Excellence in
Flooring helps installers to unlock range of business
benefits As the only QuickStep approved installers,
profesionals holding the prestigious Master Installer
card are able to enjoy a range of exclusive business
benefits, most notably a manufacturer-backed lftime
waranty on workmanship.
Visit: wuru.quick-step-academy.couke
{9 Standing out forte versatility anc capability on 8
wide range of subfloors, Flaorwise's Pro-Screed Gold
‘we-part smoothing ad leveling compound leaves 2
‘lawless irish ready for foorcoveringsin just four hours
Molsture-tolerant and suitable over OPM, the syst
doesnt requir primer making it even farterto use
Visit: wurufloorwise.co.
‘10 Found on BerryAlloe’s Pure and Style vinyl
collections DreamClic’s innovative 360deg locking
system i up to 50% faster to Install than other click
systems. The four-sided system s more versatile to,
50 that DreamClick equipped floors can beinstalled
Inalmost any laying pattern you can imagine.
Visit: wwrucberryalloc.com
Interiors Monthly April 2021RS?
LY 2
WINNER 2020
Hand made in the UK from the finest British and Cashmere wool, the M;
EVERYTHING'S EASY WHEN YOU SLEEPEEZEE
SLEEPEEZEE.COMSERVICE
i
‘tewas my mum who spotted it, about
‘three months after it was laid’ sald
Mrs H, pointing to the marks that could
be clearly seen in the sunlight flooding
through the glass doors at the end of
the kitchen. Tt must be from the dog's
paws, so the flooring is clearly faulty!
‘Sure enough, there were some
deep scratches in the surface ofthe
lik-together LVT flooring. Some were
single marks and others looked as ifthe
dog had pawed away atthe surface for
several minutes. There were aso some
‘mall depressions which looked as if
they were from flakes of grit that had
been trodden underfoot.
Tim often asked to look at flaring
hich is scratching or marking more
than the customer thinks is acceptable.
My way of dealing with this s to change
my camera lens to one specially made
to take pictures very close up (within
112mm of the surface) and then to study
these on the computer screen back in
iy office. also askifthere is a spare tle
‘or plank left over and, if so, | wil take
this away with me for testing, to see if
it dents or scratches more than other
products ofa similar type.
Accustomer's home will give a general
clue about the way a customer cares for
2 product, but when it comes to flooring,
leven the most fastidious customers can,
inadvertently, do things that cause
‘damage. Not using a door mat (especially
{for doors to the garden) or not putting
{elt pads under furniture ate common
Issues. lavold making subjective
judgments based on such observations
‘as much as possible. The more abjective
Information | can obtain, the better.
But there was something different
about Mrs H’scratehes! The wear layer
of the flooring was undamaged.
Whatever caused the marks had nat
scraped any of the surface away, and
this is usualy what happens. So
Interiors Monthly April 2021
Richard Renouf
‘The surface was semingly scratched
started looking around at other areas
of the flooring. The different types of
scratches were present all over, |
discovered. Either the familly dog had
been very boisterous, or | needed to find
another cause.
There were no spare tls, so | asked
Mrs H for permission to remove one of
‘The dog was not to blame
In the doghouse
oy What was behind ed mysterious scratches?
the kitchen plinths and test an out-of-
sight area. She agreed, but when | took
offthe plinth and looked carefully atthe
area behind, there were even marks
where the flooring had been hidden. |
couldn't replicate them even with heavy
pressure from a titanium tool or the
blade ofa knife
old Mrs H what l thought, and that
| needed to find a sample of the flooring
that had never been used. | went stright
from her home to the store where she
hhad bought t and asked to see an
unopened pack. The first tle out of the
pack had the same markings
LVT flooring is rately left smooth =
Itneeds a surface texture to provide
atip and prevent slips. On wood-effect
patterns the embossing is often a wood-
drain effec, but for this marble tle
design the manufacturer had chosen to
simulate the scratches of a pet. It would
have quietly done its job, unnoticed, if
It wast for Mes H's mum,
Visi: wwwcichard-enoutcom
Richard Renouf is an independent
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Are we nearly there yet?
It's been a long haul but there are better times on the horizon, says our correspondent
THE RETAILER
Fludes Carpets
Where has the past ear gone? Has anyone
been able tomove foward and have we
learned anything dating the shutdowns?
How has your business performed the
‘ireumstances caused by the pause button
that the coronavirus has pressed?
“This last period of trading since
Chstmashas seen a (vr slow) increase
insales and in consumer wilingness to
‘engage inthe process of buying footing
We areal probably hoping and expecting
things to return to normal quite quickly
ater we ae outofackdown.
The Government and the Bankot
England are suggesting that we can expect
‘good rate of business growth, which
should gain pace during the autumn. We
mmusthope thatthe vacineroltout hasan
impactand weaved ary further large-scale
‘outbreaks ofthe virus that could tigger
further disruption
-Atthe moment although we are
stiltakng sales, our key concern is
whathappens next— when we take an
‘order and go to deal with ordering the
flooring and arranging a iting date. Are
‘manufacturer in good shape to deal with
‘the potential evel of orders particulary
Wisse blessom ater lockdown ends?
Interiors Monthly April 2021
in terms of delivery dates and accuracy of
the deliveries? We have seen dates being
pushed back and wrong items being
delivered anit i difficult to arrange
collection notes with suppliers when this
happens. Normally our local reps would be
ableto help, butthey are furloughed inthe
main. tis going to take the manufactures
«fair bitof time to get back to normal, and
when they do there ae other hurdles too.
The past few weeks have een pices
‘going up on most flooring products This is
‘due tothe increased cost of raw materials,
delivery and distribution as wellasa rise
in production costs. nitsel thisisnot a
bad thing. nation wall benefit the whole
industry and help to improve tumover
levels However, iftoo mary people go for
envy discounting strategy a result,
toget the orders, the value ofthe product
will decine.Itends up withthe customers
paying one retaler against another and
inevitably the gros profit willbe reduced.
‘Another factor facing retalers stat. for
2 couple of years now, smooth floors are
taking a growing portion of flooring sles
Many carpet fitters have become carpet
and floerng ters, and some only wish
tofRLVE. There seems tobe a shortage
of new carpet fitters. Does this mean
that we wil havea shortage of itersin
future? We all know that in most cases,
the Intemet prices for supply only. The
customer as to find thei own iter and
that wll ade further incentives for ters to
take on limted work for shops and more
\workfor themselves,
Internet usage has surged over this
past 12 months soitseems sensible to
follow the crowd and increase our presence
online to encourage people to come to
Fludes. We arelooking carefull atthe
‘option of increasing our sales levels by
‘becoming more prominent online in our
catchmentarea. Ws have already seen 8
favourable eve ofcustomers wanting to
shop lecally and suppert ther local family
Dbusinezeso this sone ares to pursue.
‘After 12 months of stop-start trading,
dealing with customers by appointment
and trying to grow sales through a greater
online presence, we ae edging towards
12,Apail We can only hope that this realy is
it we've survived the pas year and that
the year ahead willbeas good as predicted
‘Andy Laird, Fludes Carpets md
>RETAIL
does it
Habitat has identified four trends for high summer.
Visit: www.habitat.co.uk
‘ouTDooR
Whether abalzony tenace or aren space,
Customers ae tuning thei attention to extetioe
design, seeking year-round products that enable
them to spend more ime outdoors More and
move acts ate moving outside, om sting
ith 2 coffee in the mocring to working fom
2 gatden office and ate watching the sun go
oven with a lasso win.
‘Never before ave we cherished our outdoor
spaces as mucha these past few months An
‘ray of bright outdoor nshings willadd a
pap of colour toa garden that wil shine trough
Fagard ofthe weather Reto solar-powered
lighting wilted the daylight hours, we
Interiors Monthly April 2021
designs sch asthe nested Ipanema coffee
tables can be extended whist entertaining and
eat stored away when not in use! says Dish
Radia, Habitat senior buyer outdoor uritre
‘DESIGN DETAIL: SLATTED BAR SET, £150 >
‘Acentioustion ofthe home bar phenomenon
the garden bars highly sought-after pice,
with online searches soaring by 68% this year
‘ead. Fr those ght an outside space the
‘Slted Bar Set extbits a nartow design th
bar stots tha side nelly undermeath The see
framework and said acaci wood table op
ceatea contemporary usa esthetic which
sakes for tking contast against lealy
backcronsays RadaHUGH MACKAY
carpets
Welcome Back!
From the team at Hugh Mackay
Hot off the press:
New Website ISCO e ater
Visit our new website to see our We've been busy during lockdown,
COTA ae atta omer CCEEY Cocos ita atmcnrcceent Mets htd
BEN Co rT Nc mM Mea ter Loree OnE a look at our longstanding options
Bele TOR CIM eC C am eS to see how we can update them for
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LUXE
ofa boutquehote nterspersing
sumptuous velvet upholstery with ashes
of gle brass and slver Accessories re
key, ith elegant objects and layers soft
contemporary glamour and sophistication.
‘Customers are turing to plump, rounded
Upholstery in pace af he stark sthouertes
and sharp lines of mieimaist designs.
This mave towards gan curvaceous
shapes that eet the natural weed has
‘92ined momentum throughout the past
year as we cave cocoaningpilow-tke
forme tot insta sense of confor: and
rangi, aye Rachas Fell Habtat
tying manage furniture
‘Lustrous cut-vevet cushions 2482
luusous ish oa space teal for
layering, thetnelets taupe nd cea
palette hete sifted by an elegant sheen
nd sate intertocking geomet pattern,
Pr wath sumptuous fax turthrufor
the ulsmate cosy nght ny Anna Cress
Habitat buying manager, home ving
DESIGN DETAIL: DAISY VELVET
cHatse, 350»
“he tinct shouete of the chaise
longue haslong been associated with
‘grandeur and opulence. Asan occasional
Piece it offers playful jurtapositon
Denween sophisticated statement design
‘nd informal ened use. Weve revived
this oni form with a madert-dy eign
approach, fing its hours heritage
ith simplifies aesthetic nspred by
Scandinavian principles. The generously
curved back sts above lek tapered lege
{and.as the name suggests created for
lounging’ says Fel >
Interiors Monthly April 2021oodman
chairs
FAR
Pls
Aik
Dee heniees
Peace ene eines
chairs | tables | components | frames
www.woodmanchairs.co.uk
nim
al
Four bar Hexham
This variant to the established
eight bar Hexham spindle aims to
give a cleaner, more contemporary
look yet remains also able to cross
over into traditional. A winner with
painters.
Hexham Eight bar
Our highly popular eight bar back
plain spindle back chair is where
modern meets the best of Victorian
simple. Equally at home in town or
country dining settings. Available in
beech or oak.
Pec eer neater
Hoop back
An enormously popular and
stylish hoop back with elegant
good looks and features, robust
enough even for contract. This
is a quality beech chair that fits
‘many bills.
Windsor Hoop Carver
We have taken a classic Georgian
style an adapted it for modern
living. The ageless lines evoke
their traditional background but
also harness a more modern edge.
Great as a stand-alone chair in its
‘own right or a catver complement
to our hoop or Hexham’.
oodman
cAdairs
chairs | tables | components | frames
www.woodmanchairs.co.ukRETAIL
APARTMENT LIVING
A continuation of the Spring/Summer 2021
cellection the new cookahop and tabletop
collections feature 2 simple monecwome plete
Injected wih pos of bunt orange. Reflecting
Habits met-en so
\BLE SYNTHETIC GRASS AND CARPET
Our synthetic grass and carpet have been performing excellently on durability tests for many years.
Whether for sports fields, gardens, terraces or interior decoration, Lano stands for an exceptional
lifespan.
ing 4 ens® synthetic grass ranges: ORGANIC® WILDER
Lano
Ce ieneRETAIL
ARTISAN
Marying playful aray of tactile materials
with a harmonious palette of soft earthy
hues the Arisa eallection encourages
tan eclectic ot lane approach to ting
Characerised by embroidered textes,
lightweight wowen atta and artsnal
stear-bentfumishings, te handcrafted
feelot the collection shapes a caleing
nd comforting ner.
"TRENDING: RETRO REVIVAL
‘Stepping say tom the sleek minimal
of previous years, customers re nereningly
opting for ostalge, etodnspre pieces
that channel casual comfort and champion
natural mater 1970einepted designs
have een a ge resurgence in recent
rmanthe with aan and bombo favoured
for thet abity to balance sek ines wth
‘rustic handerated tok’ sa Fal
[DRINKS CABINET, £300
"As we conte carve ou spacesin our
home not any fo work but sot relax and
nweing, pce that enable ut channel
fur fovourte rs and restaurant a in
Increasing demand Within the desk Scand
trevor of the Halden Drinks Cabinets
compact storage for coke gases, bots
nd bar tole. A contemporary take on 3
‘deste 19708 ter, the cabinet features 3
ce chewon nay design ad recessed
handles. lm wooden legs lighten the
piece. and the simple fat top design creates
‘orage ideal fr smaller seting ye
Anat Tanner, Habla eign manager,
homme nd ure,
32 Interiors Monthly April 2021Karndean
Train with us
At the Karndean Designflooring Training Academy we have courses
‘and workshops for fitters of all abilities, whether you're aiming to
improve your basic skills or looking to learn more sophisticated
floor laying techniques.
The perfect fit
(Our 3-day fitting courses cover
floor preparation and installation of
all Karndean flooring formats.
We also offer one-day workshops for
an intensive guide to the preparation
and installation of floating floors, Heritage
Collection installation and the creation of
bespoke motifs and designs.
Discover more at karndean.com/trainingLWT
[Above left: Ruste Oak Srown Above:
Rustic Osk Do ony Below: Englch Oak
Inspired
Tarkett’s latest collection has been developed for the UK market
Though you may not be aware, Tarkett VT formany ofthe best-known national projects. Featuring a commercial grade
Is one of the leading suppliers of LVT retail outlets and supermarkets (055mm wear layer and offered in a
throughout Europe. Even in the UK its Tarkett’ Inspiration UKeollectionis specially selected range of oak and
likely that people walk on a Tarkett floor manufactured in mainland Europe and __-mineral colours ideal for UK consumer
‘more often than they realise ast provides stocked in the UK for fast turnaround —_taste preferences, Inspiration brings
together 12 colours all avallable in either
standard size or a 10cm x S0em mini
plank for creating herringbone and
other decorative effects
“The double format in terms of tle
and plank sizes allows us to further
address the trend for creative blends of
colours and textures present in the
commercial market that we see gaining
popularity with consumers today, says
‘Stephen Kemp, Tarkett UK & Ireland
residential sales director.
“There are many different flooring
design layouts which are made possible
withthe Inspiration collection = various
Jdeas for creative options that can be
realised to remarkable effect. The colours
and formats are designed to work
harmoniously alongside one another.
“Tarkett UK and our distribution
partners have committed to having
stock on the ground in the UK at this
dificult time, which should help us all
tespond te the market recovery that we
all ope will be very soon indeed:
Visit wwrwtarkettco.uk
Interiors Monthly April 2021+ Leu)
ollection oe
LUXURY DESIGN TILES Cease ean
eo
Inspiration By Tarkett
Commercial LVT now in stock
0.55 commercial wear layer
Planks, tiles and herringbone formats ie a
‘Samples and brochures available now es
MADE IN EUROPE, STOCKED IN UK a a eed
Sees
eee
Ree
Sy
peer ean
Available
from stockLWT
life
New work patterns will see a shake-up of homes
‘As the world gradually gets closer to
‘normality, spring signals a change in
the ar and brings fresh impetus for
renovation, DIY and general interior
design projects. This in turn means
consumers willbe seeking products
to transform their homes into enticing
new spaces.
Alongside, we can expect to see a
shift to hybrid working following the
easing of lockdown measures, with
people dividing their week between
the home and the office - and the need
to accommodate work space in homes
could also seea shake-up of living space
In general as rooms are repurposed for
ew functions.
LVT gives homeowners the
‘opportunity to get creative and choose
from a range of different styles, patterns
and colours when adapting their home.
Moduleo's Transform is the company’s
best-selling collection thanks to its
versatility, withthe range offering
several shades in both stone tile and
wood plank designs Scratch and stain
resistant, these floorcoverings make
spring cleaning a dream and boast
Interiors Monthly April 2021
benefits that customers will enjoy
throughout every season.
Designs such as Transform Classic Oak
‘and Chester Oak offer a traditional
timber plank style in ighter and darker
shades, Suitable for bedrooms office
spaces and hallways alike, these planks
also come with the added benefit of
a soft and warm feel, excelling in
acoustic comfort and complete with
a protective wear layer.
‘Transform Jura Stone lightens a room
and provides a more contemporary fel.
This tlle style can complement both the
bright, striking colours of feature walls
as well asthe more subtle tones found
In bathrooms and kitchens.
Vis: wwwmoduleo.couk#£moduleo:
Design Floors
IT MAKES MORE SENSE
TO MAKE IT MODULEO®
The affordable choice in luxury vinyl flooring, Moduleo* offer an impressive and
inspiring choice of designs and colours. Providing the style, durability and ease
‘of maintenance customers want plus the extensive support retailers value
and appreciate, choosing Moduleot makes a lot of sense all round.
MORE _| MORE MORE .
DESIGNS | COLOURS | AFFORDABLE Discover more at moduleo.co.ukLWT
The right stuff
F Bf Styecohond F49 Hybrid Ps presse
sensitive temperaturetoerant adhesive Is
tied tonal LVT na roor th leigh
windows, which may result in solar gain
Pressure-sensitive adhesives are ideal for the installation of LVT
When installing LVTit is useful to have
the benefits of pressure-sensitive
adhesives, which afford high initial tack
and a ong open time. Now, thanks to
Innovations in adhesives technology,
pressure-sensitive adhesives are available
with a range of additional features that
help maintain the appearance of flooring
Installations overtime.
Pressute-sensitive adhesives are ideal
forthe installation of LVT because they
form an instant grab upon contact, so
once positioned, tles or planks won't
‘move about as fiters work. They also
offer an extended open time, reducing
the risk of late placement and making
them ideal for where more complex
designs or patterns are being created.
‘These adhesives are typically allowed
to dry toa permanent tack before
placing the flooring. They are designed
to give both a strong initial tack and high
bbond strenath, which increases as the
floorcovering is subjected to trafic. The
fitter can go over the adhesive with a
roller pre-coated with adhesive to flatten
the ridges formed by trowel application,
Interiors Monthly April 2021
reducing the incidence of serrations
shadowing through thin vinyl flooring.
High temperatures or extreme
temperature fluctuations can cause
floorcoverings to expand and contract
significantly. This can be the case in
conservatories or rooms with floor
celling windows that are subject to solar
‘gain. This can lead to unsightly tenting
and gapping atthe edges of LVTs.
Wher installing floorcoverings in such
‘areas, a temperature-tolerant adhesive
should be used. These develop the
high bond strength required to hold
floorcoverings securely in place when
subject to extreme temperatures and
temperature fluctuations. However,
temperature-tolerant adhesives have
traditionally been wet-lay, and flooring
professionals requiting this type of
adhesive have had to forgo the advantages
of pressure-sensitive adhesives.
In recent years, advancements in
hybrid polymer adhesives enabled the
UK’ leading manufacturer of subfloor
preparation products and adhesives
{or floorcoverings, F Ball, to create
Styccobond F49 Hybrid PS, a high-
performance vinyl adhesive that
combines both pressure-sensitive and
temperature-tolerant characteristics
Styccobond F49 isa water-based vinyl
adhesive that develops the extremely
high bond strength and dimensional
stability required to hold vinyl
floorcoverings firmly in place in areas
exposed to extreme temperature
fluctuations: from minus 20degC to plus
{60degC. Whilst providing high initial
tack, the adhesive allows loorcoverings
to be lifted and repositioned in the initial
stages of drying, making it great choice
for installing tiles and planks, intricate
patterns and bespoke designs that need.
precise alignment,
Since its launch, Styecobond F49 has
also been approved for installing vertical
flooring accessories such as skirting,
‘capping and coving. An alternative to
contact adhesives, this means It allows
you to use one adhesive to install both
floorcaverings and flooring access
Unlike contact adhesives, the hybrid
adhesive only needs to be applied to onesurface, and the same properties that
‘make It deal for creating intricate
designs allow forthe repositioning of
vertical flooring accessories during the
early stages of drying. Styccobond F49 is
also resistant to water, allowing itto be
Used in areas subject to water and high
humidity, including wet rooms.
Itis highly recommended to check the
compatiblity of particular floorcoverings
and adhesives Fitters should consult the
adhesive manufacturer's Recommended
‘Adhesives Gulde or see the floorcovering
manufacturer's instructions.
Just as important for ensuring flawless
results when installing LVT Is subfloor
preparation, and the first step in any
floorcovering installation should be to
make sure that the subfloor is sultably
sound, smooth and dry. This should
Involve a moisture test to determine
relative humidity levels. Where relative
humility levels within the subfloor are
above 75%, a moisture management
solution, such as a waterproof surface
membrane, will be required to prevent,
LVT
Left The high compressive stuength and
selFleveling properties of heavy leveling
‘Compounds such a F Balls Stopgap 300 HD.
Ui ereate a perfectly sooth ace for VT
excess subfloor moisture attacking
floorcoverings and adhesives, causing
the LVT to de-bond. This is stil the
leading cause of floor failure.
Following this, the application of a
heavy-duty evelling compound with
high compressive strength and excellent
selt-levelling properties is recommended
to create a perfectly smooth base for
the installation of LVTs, preventing
Imperfections in the subfloor shadowing
through floorcoverings.
In most cases, the priming is required
beforehand to promote adhesion of the
chosen levelling compounds and stop
the rapid drying of levelling compounds
when applied over absorbent subfloors
Italso prevents pinholing, caused by
tiny bubbles resulting from the slow
escape of alr from the subfloor, which
bburst on reaching the surface, leaving
small pinholes or craters as the levelling
‘compound cures. This can affect the
final appearance.
Only after following these steps should
Floorcoverings be installed using a
chosen adhesive.
Visit: ware ballcom
F ls Styccabond F48 PLUS temperatare tolerant adhesives used to sal loorcoverings ina conservatory
www.int
smonthly.co.uk 39LWT
Above eft: Karedesn Designforing Van Gogh Gey Brushed Oak
Above: Konda Desgoring chaged Bamwend
Core support
Simplicity of fitting could see a boom in rigid core products
Kamdean Designficoring is forecasting core also offers enhanced acoustics to fallin love with ourhomes again, Cosy
a tend for rigid core formats as reduce sound transfer to rooms below. _ living Isa trend to look out for post
homeowners continue to renovate Kamdean has recently updated its lockdown and we expect to see more
post lockdown, Van Gogh collection to intreduce anew sophisticated parquet flaoring which
‘With independent retallers about to flexible mult-format approach with brings a quaranteed sense of elegance.
re-open their doors this month, we are _fulktength plank designs available in Now available in a new Van Gogh rigid
expecting rigid core formats to offer both a rigid core and glue-down fitting _core format, herringbone floors can be
allifeline of support to retailersfacing __ format. This includes four new small: achieved in less time even wihen faced
pressure to service the demands of plank (708mm x 177mm) herringbone _with challenging subflooss'says Coyle.
consumers looking to achieve a beautiful designs: Grey Brushed Oak, Warm Vist: www.karndean.com
floor ahead of the summer'says Stella Brushed Oak, Golden
Coyle Kamdean Desgrontng nalonal Srahed Onkand shoged EN h
real ales manager Barmiood.avalabletn SS ap
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Interiors Monthly April 2021FLOORLINE
METAL EDGINGS
& ACCESSORIES
BY BALL GYOUNG —
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Pal & Young Ltd aR eeUNDERLAY
Long-term
Products can be green in more ways than one
‘Many people think about the impact
the carpet they choose might have on
the environment, but not always the
underlay. Fortunately, there are options
fon the matket that can help retailers
to get homeowners thinking about
the impact of their underlay selection
100, by bringing products that use
recycled materials; says Richard Balle,
Floorwise md.
‘Made in the UK from post-industrial
recycled foam, the Floorwise PU underlay
collection isa sensible choice for
homeowners considering the Impact of
thele purchases, Other underlays make
2 great option too, with the brands
Vigour and Champion using recycled
car tyres, Duet using recycled rubber
and wool felt, and Symphony ~ another
woo! felt ~ delivering recycled materials.
Interiors Monthly April 2021
But i's not just UK manufacturing and
recycled content that marks these out
as environmentally aware products.
‘One of the biggest environmental
challenges facing the retall flooring
Industry is in the disposal of unwanted
products. With homeowners generally
‘only changing thelr carpet when it
becomes worn, it s important to realise
that the underlay can make a huge
difference to the longevity ofthe carpet
Extending the life ofthe carpet by as
much as 40%, a good quality underlay
keeps the floor out of the waste stream
for longer
Regardless of material composition,
density s an indicator in long-term
performance, with higher density
products providing better long-term
resilience. So, for the ultimate n carpet
longevity oF in areas exposed to high
footfall, SHD+ or UHD+ options in
Floorwise’s PU or rubber crumb line-ups
are the best option. Under heavyweight
carpets, recycled rubber and felt
products provide the support needed
to ensure the carpet doesnt ruck as the
underlay compresses over time.
“The underlay’ roe isnot solely
comfortit hasan important part to play
Inthe long-term value of the carpet by
guarding against premature replacement
because of wear. Made in the UK from
recycled materials where possible, and
with plenty of density options to extract
‘maximum performance from any
‘budget, Floorwise underlays can help
homeowners towards a better long-term
flooring choice, says Bailey.
Visit wnwfloorwisecouka ‘za floorwise
The ultimate
underlay collection
Rees NCR Mee Cee
the floorwise underlay collection c
longevity, quality and value wih =
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Patadium
The finish ee
Underlay can provide the feel and performance homeowners want
rT stability and for retailers keen to demonstrate their
Tee F nerarsing comment ta the data wich ean
mcoanl plusexceptional”_edgings have been a huge sucess wth
44 Interiors Monthly April 2021eT ay el
Low tog
underlays for
~~ underfloor
heating
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IN THE
UK
ROO -Xi-e OM i ooo)UPHOLSTERY
Anticipation
Sherborne has new products for re-opened stores
‘Sherborne Upholstery s eagerly
avrating the re-opening of furniture
stores in England on 12 April, providing
this goes ahead as scheduled. After
the tremendous level of sales achieved
last autumn following the lockdown,
the company is confident that pent-up
consumer demand will fuel another
‘mini boom period in the weeks ahead.
Like all upholstery companies, it
faced unprecedented material shortages
Inthe autumn, which caused disruptions
to Its production plans, withthe lack of
foam in particular necessitating a full
Week's factory closure ~at a time when
the company had a record order book
rofulf,
“One of the other difficulties has been
the mounting cost of raw materials,
with major increases in foam, hardwood,
MDF and recliner actions being the
chief issues. The cast of foam increased
four times in the space of three months,
Below: Keswick
Fight Albany
46 Interiors Monthly April 2021
amounting to a total increase of
approximately 30%, all relating to the
rapidly escalating cost ofthe two main
constituent chemicals. am pleased that
this issue has been highlighted in the
press and raised in the House of
‘Commons, with the hope that when
the chemical prices fll again we shall
see rapid and significant reduction
In the price of foam; says Chris Fort,
‘Sherborne Upholstery chaltman and
joint ma
“The cost of recliner actions has also
rocketed of late, with a near 35% overall
Increase due to cost hikes in the price
of steel. Mote recently we have
‘encountered severe container delays
hich could have jeopardised the
artival of recliner actions, but thanks to
prudent planning this has not affected
delivery times in recent weeks.
“In iew of the much-anticipated
upsurge in demand we have been
Leather wil bacome an option on Roms
(above), Resnick Albay rom May
working rapidly through the large order
book to bring down lead times and,
ensure that customers will receive much
faster delivery once shops re-open.
“We have also been busy developing
exciting new products and enticing
‘new fabrics for introduction in May.
‘These include, by popular demand,
leather versions ofthe successful Roma,
Keswick Classic and Albany ranges. In
addition, a completely new recliner/suite
range will be launched to enhance our
already extensive selection’
‘Anew generation of eco-friendly
Aquaclean covers has been developed
‘and Sherborne has chosen a cross:
section of these to add to Aquaclean
display carousels.
“Three further ranges of chenille
fabrics will also be added to the
selection, which use a high percentage
of recycled materials.
Vise: www sherborneupholsterycaukAlongside coping with all the trials and tribulations of the last.
twelve months we have been ‘beavering away’ in the background to
bring you a number of exciting new product launches this spring.
These include, by popular demand, new Leather versions of our
successful Re
a, Albany and Keswick Classic ranges and will also
feature a brand new product range.
Many vibrant new covers are also being introduced including three
co new ranges of eco-friendly Aquaclean fabrics, so please check our
website from the end of May for full details.
Sherborne Upholstery Limited
BZ Z BEM Telephone: 01274 882633 sales@sherborne-uph.co.uk
SteerOneRs www.sherborneupholstery.co.uk
(including Product Customiser to view all Fabrics and Leathers)UPHOLSTERY
Building a bridge
A new online service links upholstery clients with specialist craftspeople
Trying to draw together technology with
traditional craft comes with significant
challenges. But It has not fazed founders
of upholstacom Petra and Vernon
Gadsby, who believe that the upholstery
and soft-furishing sector can greatly
benefit froma litle technology Injected
Into its heart.
‘The idea to create upholstacom
came to light in 2017 after Petra, who
trained as an AMUSF upholstery student
withthe British School of Upholstered
Furniture, started her own upholstery
and soft-furnishing business. Specialising
In the more traditional side of the craft,
she soon began getting enquiries that
‘were beyond the areas she wished to
pursue, and quickly realised that these
requests would be of value to other local
tupholsterers working in those specialist
‘areas. From that the upholsta.com
concept of bringing potential cents
‘and highly skilled craftspeople together
‘was born. The website allows consumers
to find how they can have chairs or
sofas re-upholstered or re-covered by
local upholsterers.
“The primary focus was to develop 2
system that directly
{supports local upholstery
‘and soft-furnishing
businesses, alongside
reducing unnecessary
landfill waste and carbon
footprints, by re-using and
re-upholstering existing
furniture, Potential clients
‘wanting upholstery work
‘completed instantly saw
‘the benefit of such a
‘The wabste connects upholterersand consumers _ system. Not only di it
Interiors Monthly April 2021
Petra and Veron Gadsby
‘make them feel good about ‘doing the
right thing’ for the environment, it also
reduced the complexity of tying to find
Lupholsterers for specific work’ says Petra,
“The rea challenge was breaking
down the deep-rooted resistance to the
se of technology and the importance
of an online presence in tandem with
the traditional craft. It quickly became
apparent that the system could not be
intrusive but had to be complementary
to the systems that upholsterers were
already using. And it has.
“Since its launch in September last
year, upholsta.com has proven to bea
wonderful alternative to traditional
marketing channels, by focusing
specifically on the sectors target
audience ~ 25% of which maved online
Jn 2020 alone. I's the only specific
upholstery and soft-furnishing marketing
funnel in the UK, a place where clients
and craftspeople who are passionate
about quality can interact and look to
future-proof treasured items for the
next generation to enjoy:
Visit: warwupholsta.comConnect with your local
Upholsterers & Soft-Furnishers
Uy Taree R Cel)UPHOLSTERY
Woe Oe
withers SS
Lifeline
Fibreline has developed a cushion filling using recycled plastic
Inthe past 70 years the worlds world had grown to more than seven __other items. Fortunately Fibreline has
consumation of plastichas increased —_billon people and produced over found away to convert the equivalent
dramatically: hal ofall pasties ever 320milion tons of plastic Thsissetto of 100 plastic bottles into a cushion:
manufactured have been made inthe double by 2034, FlbreFill Blue.
last 15 years. In 1950 the werld had a Bottled water isa significant source Plastic pollution has become one of
population of 2Sbillon and produced of plasticwast, along with single-use _the most pressing envitonmental issues
1.Smilion tons of plastic In 2016 the _ straws, cutlery, food containers and ofthe day, as increasing production of
Interiors Monthly April 2021disposable plastic products overwhelms
the world’ ability to deal with them.
Plastic pollution is most visible in
developing Asian and African nations.
However many developed countries
have low recycling rates and have
‘trouble collecting discarded plastics
Plastics made from fossil fuels are
Just over a century old. Production and
development of thousands of new
plastic products accelerated after World
War I, so transforming the modern age
that many areas of lfe would today be
Unrecognisable without them, Plastics
revolutionised medicine with Ifesaving
devices, made space travel possible,
lightened cars and jets ~ saving fuel and
pollution ~ and saved lives inthe form.
‘of helmets, incubators and equipment
for lean drinking water.
The conveniences that plastics offer,
however, led to a throw-away culture
that reveals the material's dark side:
today single-use plastics account for
40% of the plastic produced every year
Many of these products, such as plastic
bags and food wrappers, are utilised for
‘a matter of minutes, yet they may persist
in the enviconment for hundreds of years.
Fibreline hopes itcan help in some
small way by offering manufacturers an
eco-friendly alternative.
Following on from Encore Fibre and
Encore Feather filings Fibrelin’s atest
breakthrough in foam cushions is Encore
Foam. Fibreline believes Encore Foam.
Encore Foam
UPHOLSTERY
to be the ultimate foam cushion. It is
constructed from 100% foam and
achieves its remarkable properties
through a combination of different
foams and a very clever interior profile.
Encore Foam was developed in
conjunction with customer feedback.
(On the back of the success of Encore
Fibre and Encore Feather, customers
wanted to seea similar quality step in
{100% foam cushion. They wanted
the uniform look and recovery of foam
bout with the soft sit of fore.
‘Traditional foam core seats have
relied on high-loft polyester wadding
to add plumpness and a soft sit. But this
Inevitably results in the fibre fattening
overtime and causing bagginess in
the cover. Fibreline developed a 100%
foam topper with a CNC cut profile to
provide loft and softness as well. The
removal of any fibre from the product
produces a very uniform look, with
2 soft sit, but with great recovery
performance. As with Encore Fibre,
Encore Foam was put through rigorous
testing at FIRA before being awarded
the FIRA Gold award,
"We feel we have completed the trinity
of upgrade cushion fillings says Richard
Prudhoe, Floeline md.
‘Now with FibreFl Blue, manufacturers
have a great choice. And remember,
Encore cushions are made here in the
UE, in Yorkshire. We lke to think we are
atthe forefront of cushion production
technology, and our production line
now includes robot technology, never
before used by a foam converter, which
allows production to be even more
cost effective.
"Demand for Encore cushions continues
to grow exponentially More and more
retailers are seeing the advantages and
are demanding cushions containing
Encore for theit ranges
"With the increasing pressure on all
within the supply chain to operate lean.
businesses, working on just-in-time
deliveries, our ability to supply all three
‘main fling components requited for
‘sofa means that customers can place
‘one order with one supplier, and
receive one delivery, with one delivery
note and one invoice to process. This
leads to efficiencies for the customer,
and also enables us to offer very
competitive pricing across al filings,
as they arrive on one vehicle!
Vise wor belie It. couk
www.interiorsmonthly.co.uk 5152
Suminagash
Togetherness
Riviere and Zoffany have combined to create
the fabric company's first rug collection
Riviere and Zoffany had used each other's
products in photo shoots for years and
established a relationship based on a
shared appreciation of contemporary
luxury design. Riviere was given exclusive
access to Zoffany’s archive and over the
past year created sic designs.
‘The collection, which Is hand-knotted
In Nepal using Tibetan wool and botanic
silk ean be customised in any colours,
sizes and shapes.
Suminagashis undulating pattern
\was inspired by an original document
from the archive. Representative of the
ancient Japanese art of marbling with
Ink on plain paper its name translates to
‘floating ink’ Its combination of > >>
Interiors Monthly April 2021colours and pattern induces calming shadows and silken highlights.
effect that will transform any space into Tumbling Blocks is an historical
2 relaxing retreat patchwork pattern contemporised with
Talsho is one of Zoffanys most artistic brushstrokes. Finely shaped cubes
popular designs, and the rug features
lavish lotus leaves intricately hand-woven
lin 150knet quality using a wool and
silk mix. The result showeases the
complexity, depth of colour and beauty
of hand-crafted rugs.
Kanoko isan abstracted and softened
zigzag design Inspired by 2 19303
Japanese Shibori document from the
archive. The striking pattern creates a
true statement piece to enliven and
create a focal point in an otherwise
neutral scheme,
Jigsaw isan interpretation of the
Zoffany monogram, broken into jigsaw.
like pieces and placed to create an
abstract artwork The beauty ies in the
simplicity ofthis design: the minimalist
patter is highlighted withthe play of
pile heights and textures. The low loop
‘Tibetan wool and sik background
juxtaposes raised hand-trimmed wool
and silk eutple.
With Moon Silk, transparent clouds
slightly obscure a full moon ~a desi
originally created using highly
pigmented pastels aid down In layers
and then sanded to create a textural
(ground. It is woven ina combination of
textures to create delicate painterly
Interiors Monthly April 2021
elevate the original Zoffany wallpaper,
Creating the illusion of movement and.
ltregularity, replicated in the rug.
Vist: wurwcrivieerugs.comCARPET RECYCLING U
eet eta ees la le
Join Carpet Recycling UK to help make
the UK carpet sector more sustainable!
With the help of Carpet Recycling UK, our members and wider network diverted 277,490
tonnes of waste carpet and textile flooring from landfill in 2019, approximately 65% of
the total carpet waste arising in the UK. How can you help to increase this?
C. Carpet Recycling UK is a not-for-profit membership association set up in 2008.
A. Weare an association of 110 member companies from across the carpet supply chain.
R_ Werespond and advise on best practice for reuse and recycling of commercial carpet waste.
P We provide support and advice to flooring manufacturers, contractors and retailers.
E Members are encouraged to demonstrate their progress by entering our awards.
T Tonnages diverted from landfill are independently verified and reported regularly.
'W_ Waste carpet and carpet tiles can be used again, ask us how our members can help.
A Weassess companies’ waste to find the most feasible and best recycling options.
S Wedemonstrate and promote sustainability in design for recycling
T Tellusyour story so that we can help you!
E Talktousat our events —join our network! MOVING CARPETS FROM
WASTE TO RESOURCE
Contact Carpet Recycling UK
Carpet Recycing UKis @ not for profit organisation funded
companies across the supply chain to develop more sustainable and
environmentally friendly solutions for carpet waste. Our ability to
network with our mem bers helps to provide you with
the most feasible solutions to send your waste up the waste hie
and prevent waste being sent to landfill, Please visit our website for 2%
more information, 2007 2019
www.carpetrecyclinguk.com
ce .
GGin Botop writin, CORMA® DEST ege BEB wit. CAM
Pee Lets‘WOOD AND LAMINATE
“Tbs Floor Ss avalalein a varity of desis
A new story
Stories Flooring has added Timba to its offer
Stories Flooring has introduced a materials. Their durability is credited ‘The Leeds-based supplies, formerly
‘SGengineered wood collection tolts —«toaselection of high-qualityfinishes: ——_—known as Lifestyle Flooring UK, offers
product range. The Timba Floor SG ‘customers can choose from stained, an online trade account.
collection is one of the sector’ latest brushed, lacquered and olled surfaces. Visit ww.storiesflooring.couk
Innovations, and is offered in some of
the most sought-after colours and
designs on the market.
‘The 5G installation system is the
leading feature ofthis range, with the
ceagy-to-it mechanism ensuring a fast
and simple installation. It an also be
Installed alongside underfloor heating,
creating a warm and comfortable feel
underfoot.
Available in multiple widths, the
planks are 1mm thickand are tough
{enough to be used in commercial and
domestic environments. They also come
Ina beautiful choice of designs, ensuring
there is something to suit every room.
‘The collection is also environmentally
friendly. Constructed in Europe, the
planks are made from locally sourced
Interiors Monthly April 2021business systems
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and maketoorder. fe ?BEDS AND BEDROOM
CHARCOAB
IN| = OhSee
Add on
Mattress protection can add vital extra sales
‘Now isthe perfect opportunity to grow
retail sales in your bed department. With
the UK Government's plans to re-open
‘non-essential retall this month, focusing
(on every customer who walks through
the shop door has never been more
Important. Maximising every sales vital’
says Paul Lake, Protect-A-Bed national
sales manager.
‘Asa business we are constantly
looking to help drive sales for al of our
retall partners. Protect-A-Bed mattress
protectors offer a perfect opportunity
to Increase the average order value and
‘row sales. I's in the interest of both
the store and the customer to purchase
Protect-A-Bed mattress protectors due to
ur unique 100 15-year clean-or-replace
product guarantee. Put simply if one of
Interiors Monthly April 2021
‘our protectors fails, Protect-A-Bed will
professionally clean amattress to the
‘customer’ satisfaction or buy the
‘customer 2 new mattress as long as
the mattress was bought with the
protector. This promise is significantly
powerful and is at the core of our
philosophy. Our specialty is driving
in-store performance through the
Platinum Club, so inked mattress and
mattress protector sales are high.
‘Since launching the Platinum Club
reward system the results have been
‘excellent. Both existing and new partners
have joined and are benefiting from the
focused approach to growing sales. In
addition we are focused on advancing
the mattress protection
‘category to new levels
‘The Therapeutics ange estures
charcol copper and graphene
of innovation. Qur innovative TV display
bays and the Therapeutics range are
perfect examples,
“The Therapeutics range features
copper, graphene and charcoal
embedded within the protector to
Increase and enhance the sleepers
wellbeing It combines materials known,
to help many with joint relief and
relaxation, mineral absorption, 2
healthier immune system and heart
health, as well as anti-ageing properties.
“The range isa must-have for our
existing partners and bed retailers who
want to offer thelr customers the best
possible sleep experience:
Visit www protectabed co.ukPUT THE MARKET
LEADING BRAND TO
WORK FOR YOU
LAUNCHING THE NEW THERAPEUTICS RANGE
Including Cooling Copper, Soothing Graphene and
Purifying Charcoal Mattress Protectors...
PROTECT-&BED
Contact Protect-A-Bed® to unlock your full sales potential.
Pehl c lo PLEO Pa)STORAGE
Shelf confident
Make the most of wall space
Core Products may be best known for
Its flat-packed furniture but for more
than 30 years it has built an enviable
reputation as one of the UK’ foremost
suppliers of shelving and storage
products.
“Natural wood shelving remains as
popular as ever with a wide variety of
‘great value styles. Every one is made
from sustainably sourced natural pine,
supplied pre-sanded ready for easy
finishing to the consumer preference.
Inaddition toa range of shelf and cube
wall kits there is a selection of handy
60 Interiors Monthly April 2021
storage products such as shoe benches
‘and storage shelving, ideal for garages
‘or hobby rooms, and even shelf boards
for the keen diver. All are supplied
individually wrapped in protective film
‘and come with all the fittings you need
says Mike Rowley, Core Products ceo.
For a more contemporary look Core
offers a vast selection of shelf kts in
hardwearing finishes including wood,
{os matt and metal effect. Each one Is
‘supplied complete with brackets and
‘even wall fixings suitable for most uses.
Bathrooms and kitchens are catered
for with tempered glass shelves that
feature chrome-effect clamp fixings.
“Our selection of versatile wall furniture
offers more imaginative ideas, with a
| —
[A wide selection of styles are on oer
varied selection of display shelves in
‘metal, nautical and industrial styling.
Shelving kits are more popular than ever
as they offer a variety of cubes and
shelves, enabling endless display
Configurations all in one affordable pack
Customers can also use multiple kits to
create their own stylised wall display’
says Rowley,
Tel-01738 630 555Dead RANGES
NEW | op
FORE
2021 (eee
. HARVARD
fem MALE -S1!} Moaet RCo le lol gelol ac Mem Lg
www.coreproducts.co.ukTRADE PRODUCTS AND SERVICES
Onward
PremierCare has been
refreshed and new
regulations prepared for
‘Aswe approach the lifting ofthe UK
pandemic lockdown, the whole of the
furniture industry is hoping for a return
to normality, as wells having hundreds
of customers visit and purchase new
items. With a fair wind and no further
disruption to retail operations, we are all
praying for a good trading performance
forthe rest of 2021;says Martin Napper,
Castelan ceo,
During the last few months Castelan
hhas been preparing its clients for the
changes in FCA regulation that wil
impact the sale of furniture insurance
products going forward. With the
reporting of Value Measures commencing
(on 1 July, its imperative that all furniture
insurance schemes reflect good value
for customers. This means excellent
coverage, very high claim acceptance
rates, higher average claim values and,
very few customer complaints,
‘Al of the improvements we have
‘made will provide your customers with
{an excellent insurance product ~ one
that your sales team will love to sell All
of the above changes are achievable Premiere hasbeen made easiet or consumers to understand
because of our fully integrated IT systems,
Which providea market-leading online ditectly intoour technician diaries within literature - making it cleaner, clearer and
claims handling process.Wenow have minutes of submitting thelr claim, simpler to explain and, more importantly,
‘over 8494 of dams submitted online, “"Wehave also taken this opportunity to forthe customer to understand. To
with claimants booking appointments refresh the PremierCare brand.across our complement the insurance product,
we have a new and refreshed range of
leather fabric, cabinet and carpet care
kits further enhancing the value
proposition for you and your customers.
“May take this opportunity to wish
the whole ofthe furniture sector, and
beyond, all the best for 12 April and
% eo er
i
services that will see us continue to be
your trusted partner of choice.
"We are providing our clients with the
best furniture protection programme
in the market place - providing your
u ~ customers with the best levels of
™ coverage and excellent customer value!
Castelanhasintoducedneweare kis Visit: www.castelangroup.com
62 Interiors Monthly April 2021ae acer NL
Simply the best furniture protection
programme giving the highest levels
of cover andrestomer value.
To find out how we can help your business
call our Business Development Team on
07748 100 254 or email sales@castelangroup.com
Your customers love us too! & Trustpilot
BEnoe
CASTELAN
GROUPTRADE PRODUCTS AND SERVICES
@ awe
Evolved
The pandemic created an opportunity to refocus
Last year was a struggle for many
businesses and the progression into
2021 hasn't seen much ofa let-up, but
David Evans, Guardsman sales director,
couldn't be prouder of his team. ithas
been incredible to witness how rapidly
and effectively the whole company
adjusted to home working. Within just
tone day we had more than 60 team
members working remotely to continue
providing quality support to our
customers and retail partners’ he says.
Like many businesses, Guardsman
had to review, revise and create several
new processes to adjust to the new way
of working. Ths, coupled with a reduced
team after staff were furloughed, meant
Ithad to refocus. It would have been easy
for the group to down tools and le low
until normality resumed, but instead it
seized the chance to develop and evolve.
The past few months have seen the
furniture protection plan provider develop
Innovative, intuitive new platforms. It
took the opportunity to further invest in
‘a new customerfacing claim portal, as
Well as a brand-new web platform.
“Tem very happy to say we used the
Interiors Monthly April 2021
lockdown wisely. We really took the time
to-assess the customer journey and our
newly developed portals just one of the
Initiatives that has enabled us to make
significant improvements to the user
experience. Were sure that the new
platform will give our retall partners even
more confidence in us as thelr partner
of choice?
The new customer portal will not only
allow customers to access their insurance
documents and change personal data
but it also brings them 24/7 access.
Through the porta, customers will be
able to log new claims, receive ongoing
updates and even settle
a claim, We have
recognised our customers!
needs and reacted to bring
them a platform that
delivers; says Evans.
‘Alongside the portal
‘comes our revamped
website, making it the
place to go forall things
furniture care. The website
showeases a new,
contemporary aesthetic,
The company has developed ts
customer portal and website
and features specialist care products,
care tips and furniture buying guides;
he ads.
‘The new digital initiatives show our
commitment to meeting customers
needs. I's widely known that our mission
Is tobe the protection plan partner of
choice for furniture retailers and we are
confident that our
Improving the customer experience
proves our dedication to achieving this.
Its our job to make the retailer's job
easier and we are committed to taking
all the steps to accomplish that
Visite www guerdsman, co.ukMaking a claim with Guardsman
has become child’s play...
...come and see what else is new.
* Trustpilot
ad | Oh SA
CCR ecu La ET una LeTRADE PRODUCTS AND SERVICES
=
Maximise margins
Manufacturing in-house brings advantages
‘As the country heads towards the end
of lockdown, and with the predicted
retall boom on the horizon, there has
never been a better opportunity to
partner with Staingard to maximise your
business margins, Regardless of your
offer, value-added products with tangible
purpose can enhance every sale and
keep customers'furniture looking great
for years to come; says Paul Alston,
Staingard md,
‘Unlike many care kt suppliers to the
furniture industry, we manufacture our
own care kts at our UK factory, ensuring
continuity of supply, consistency of
quality and flexibility of design. Staingard
cate kits are available for leather, fabric,
od
Interiors Monthly April 2021
carpets cabinets and mattresses, plus
‘ur outstanding care kit for headboards
and upholstered bed frames. We can
tallor the kit to sult your needs, and for
that personal touch we can manufacture
not only to your brand but to your
complete design
“Staingard care plans, withthe most
comprehensive terms and conditions
‘of any policy in the UK can provide
that complete peace of mind for your
customers with varying levels of cover
to suityour business.
“To complement the care plans, or
tobe used asa stand-alone product,
Staingard protectors offer reassurance
for the owners of earpets and fabrics
Staingard has a ange of care products
‘matress protectors and cre plans
within a busy home environment.
‘Mattressgard, our extensive mattress
protector range, has been developed
with specialist textile producers around
the world, and substantial stock is held
at our distribution centre for rapid
delivery, as is our Floorgard range with
the ever popular ‘recliner cup’ a product
that makes moving heavy recliners
simplicity itself
“By manufacturing care kits in-house,
and working clasely with manufacturers
Inthe industry, we have ensured that
we can supply products at costs where
‘outstanding margins can be achieved,
yet the retal price remains competitive!
Vise www staingard co.ukstaingard)
Back to Business
As the end of lockdown approaches and your stores reopen,
with Staingard you can maximise your profit on every sale,
with outstanding, value added products.
Staingard, market leaders in the provision of care plans and care
products for the furniture, beds, flooring and automotive industry.
at
rd)»
mattressgard> flogsgardy staingard> satis
Gliptoneeurope.com —_leathermasteruk.com —_mattressgard.co.uk —_—floor-gard.com _staingardsanitisers.co.uk
For more information call 01244 888 658, email sales@staingard.co.uk
or visit our brand new Staingard Group websi www-.staingard.co.uk
Rated ‘Great’ on & TrustpilotTRADE PRODUCTS AND SERVICES
Integration is vitally important
"We ate fortunate to work with many
of the most successful Independent
furniture retallers in the UK. However,
for many of our clients the integration
between thelr increasingly Important
ecommerce website and thelr legacy
back-office reall system is an ongoing
struggle. The most forward thinking
‘are looking for new solutions; says
Wayne Robbins, Iconography director.
‘In response we have developed and
launched a new unified commerce
software platform, OMNIS, which
provides ecommerce, EPOS, CRM and
2 suite of retail management functionality
The kay is that OMNIS isa single coherent
entity using one database, which does
not require integrations to move data
(product, price, promotion, stock, lead
times, customer orders, goods received
etc) between online and offline reall
systems. Removing the need for
Integration creates so many operational
advantages for retailers,
“Unified commerce delivers agile and
progressive retailing for the 2020s and
consigns to the dustbin the day-to-day
Integration related isues and limitations
we know many retalers experience We
hhave worked with the legacy software
providers in the furniture sector. Here are
just a handful ofthe isues raised
‘Canyou check from your end ifwe have
the same issue as earlier inthis ticker? I's
Interiors Monthly April 2021
Just we uploaded a lt of items yesterday
that havent reached the website. ve
noticed X softwore automatically patched
ast night and am wondering ifthe patch
+has affected the ile sent to the web?”
“The lead times on merged products are
‘notpulling through and tis only taking
the lead time for one ofthe products in the
‘merge. have used the ¥ chair asan
‘example. would need the different colours
for the chaisto pull through as they all
have diferent lead times’
‘ust realised we havea separate
function in place to send in-store payment
divectly to X software, however its
X-software that is rejecting the order with
the following message being returned!
Sales order number = 432942 Delivered!
‘Tenabled new ranges yesterday
alernoon. | notice the feed has updated
twice since | enabled these ranges and yet
they stll haven't come through tothe
website. will upload screenshots of the
ranges from X software so you know what
names to look out for”
‘We have a couple of tems that for some
‘reason are showing the out of stock lead
times on the product page (and also on
overlays), but they have fee stock in both
Xsofeware and CMS:
‘Thave come in this morning and all the
‘main categories and subcategories have
‘been disabled - please can someone
‘re-enable them asap? And explain why
‘The eonography team pictured before
oronavins has developed OMNS
this has happened?
“Orders have stopped coming down to
X software om our website. You will need
to contact Xas 0 why they are not
downloading. "ve attached the XML for
each order to this ticket If that's useful!
‘The above is a snapshot of our client
support portal ~ just some ofthe day:
to-day difficulties that fragmented and
disjointed systems cause furniture
retailer. Dealing with frequent
Integration issues wastes time, reduces
‘morale, may mean disappointment for
the customer, and certainly distracts staf
from more productive activity. Asa
retailer you will have higher operational
costs - you will need more staff, more
ser licences, move support and sa forth
= |ust to stand still All this because
your legacy software was never really
designed to cope effectively with retal
In 2021; says Robbins.
Vise wwwiconography.co.uk
‘The company'sfees- Anew, unified
retail ecosystem
Enterprise eCommerce + EPoS + CRM ~ Retail Management
#retaildarwinism
‘Omnis isa pioneering new retail solution that has been
driven by brands & niche retallers looking to the future,
Asingle database eliminates any integration issues
between outdated systems, instead proving a cloud based
‘omnicommerce retail solution fi for the 21st century.
OMNIS
O-
by iconography
Vit eonography.co.uktfurnture
<2) 01460 25853070
TRADE PRODUCTS AND SERVICES
Future times
Are you ready for the next phase?
‘Asa retaller you must be wiling and
ready to make significant changes and
Investment to position your retall
bbusiness for its next phase. You must
have people that can do this. You also
reed the right technologies, and to
‘meet the customer wherever they wish
to engage with you, says Jesse Akt,
RetailSystem president
“Unfortunately, most etalers have
taken a relaxed posture towards reqular
technology investments ~ this is where
‘most need to really dig in withthe right
POS and website platform. You don't
need to break the bank, but you da get
what you pay for. There is no“go cheap
and expect miracles” option. Identify
the must-haves and be realistic when
It comes to your budget Its perfectly
possible for even the smaller retailer 10
{get something good for a reasonable
‘monthly investment.
‘Be cautious of companies that offer
2 solution that “does it all”: ike unicorns,
such a thing does not exist. Understand,
Your needs and measure your choices
Interiors Monthly April 2021
against that dont let shiny and exciting
lead you off the path. Also, be wary of
‘companies that seem to have all the
right words and say all the right things
yet have no-one on staff that has ever
‘Worked in your industry. How can they
really understand or elate? Their
business is tech, not etal, and they often
‘won't know what questions to ask But
yyou do know your business. Stay true to
‘what you know and let them talk
technology. Ihave been doing this for
21 years in the furniture and bed industry
‘and have unfortunately seen too many
retailers duped by big words.
‘Always be looking forward where
technology is Involved, The chances are
that the EPOS you just selected ~ or that
Web platform - was the right choice,
but develop the mindset of maximising
that investment and making it core to
the future viability of your business.
Start looking at your website as a
consumer would look at it, not as the
business owner, Piek 10 items that you
right aspire to purchase ifyou were
Your staff must be one team, nt two
‘ customer. What does that entice
experience look ike? Where do you get
stuck? What doesn't work smoothly? All
of it matters. Would you be put off by
anything? Most consumers start online
but will hopefully end up in store!
advises Akre
“Too many retailers have a store staff”
and then ‘the web people" Guess what,
you have one team and they should all
be fully versed in your entire business.
am primarily speaking about the shop
floor. Does your sales team in-store know
your website and all the things on it
land promoted there? Does your webs
team do all it ean to reflect what is
happening in-store? Omaichannel - ot
whatever you want to callit~also
applies to the store and its staff. Ther
not online and offline - that isa legacy
mindset. There isa digitally empowered
retailer, meeting the customer wherever,
whenever, with the toolsand training
necessary to engage and delight and
convert. And you can be that retailer!
Vist wurwretailsystem.comOptimised for furniture and bed retailers. Specific tools
and features that will help you to grow your omnichannel
business
* Cloud-based EPOS. No painful software installs
and updating. Get the latest updates
and improvements automatically
Real-Time Activities. Run your day -
across all your users and locations
knowing it all is happening real-time
* Any device. Anywhere. Anytime. Never
worry about needing the right device |
to access RetailSystem
Awarded ‘Best Software Supplier to the Furniture
and Bed Industry’ for 12 consecutive years 2009-2020
www.retailsystem.com/u 0131 440 7607 info@retailsystem.comLove will tear us apart?
Or will the coming together tear us apart?
‘The fact is that flooring and furniture are foes, not friends.
While opposites attract, if you love your flooring, it's best to
keep a little distance between them.
At Stroolmount our Protect & Care range of specialist protec
tion features a heart sign. This symbolises the care needed so
that when flooring and furniture cosy up together, they don't
rub each other up the wrong way: only scrapes, scratches and
scars can come of that.
So at Stroolmount. our superior Self-adhesive felt is Smm thick
protection, more than double the protection of some skin flints.
Our interchangeable Quickclick glide system makes it easy to
‘swap over protective glides for different flooring types
(Our ingenious Move-it Pads can save back muscles, the hassle
of insurance claims and £1000s in expensive repairs.
(Our Furni-glides mean heavy furniture moves across hard floors and carpet like magic - making
cleaning and redecorating a breeze.
From the best Rug Underlay to Repair Kits and Radiator Pipe Rosettes, Stroolmount has it all to
keep your floor flawless.
stroolmount.co.uk or visit to see Stroolmount at
eo] PORNITURE | wesisyecom S$
Love your floor? S
EXPO SHOW | 202 ‘enamenee
Thuraday Manchester Furiture Show The Flooring Show
sy 2001- ntne Jhiies0%m 2001- Sane 2 september 212021
Tel: 01942 271271
Stroolmount www.stroolmount.co.uk — sales@stroolmount.co.ukTHE LEANING TOWER OF FURNITURE
PISA, LEA flove:! tect floors, furniture, backs
‘As well as protecting furniture, the cushioning layer
in Movesit Pads protects floors from scratches,
scrapes, scars and dents.
Move-it Pads also protect the backs of the person
pushing, plus the ears of everyone else around.
Exactly the same could happen to your furniture
Ifyou try pushing it without Move-it Pads from
Strooimount.co.uk
‘Thousands of fibres in the carpet pull together
to anchor the feet of your furniture. The friction
means any pushing is transferring most of the So now it's easy to clean or rearrange a room with
force into the floor. The results can be fatal. Your no screeching, scratches, struggle or back pain,
furniture then leans at a dangerous angle as the GEANaETS eh
vouenal-or + office furniture» Cabinets
even baker * Wardrobes » Sideboards
* Dining tables
+ Chests of drawers
* Welsh dressers
No more rugby
teams: Movexit
Pads mean that
only one person
is needed to move
heavy furniture.
You just pop a pad
under each leg
and your furniture
glides over almost
all types of floor. It
also works brilliantly
on carpets ~folling
those fiendish
fibres. The optional
self-adhesive felt
attachment protects
smooth wooden,
Move-it Pads come
ina deluxe bag, so
you can store them
safely after use until
needed again,
jome: Everyone
needs to move
heavy furniture
at some stage, 50
Move-it Pads are
handy to have in
every home,
rade: flooring
laminate and tiled
flooring, Plus, it even installers, furniture
deliverers,
‘works on ceramics
and anti-slip
vinyls.
in-store display
designers, furniture
removers: they can
move furniture quickly and easily with
Move-it Pads.
SANDRA -MAIDSTONE,
For more information about Move-it Pads or
to see the demo video, please contact us:
01942271271
sales@stroolmount.co.uk
www.stroolmount.co.uk
Stroolmount74
TRADE PRODUCTS AND SERVICES
=
Greenwood has changed ts model fr atuacting
‘cows since the pandemic wth improves ress
New direction
The pandemic has prompted a fresh approach to sales events
InJuly 2020, when the first lockdown took both the client and the Greenwood dared to hope for.To beat the usual,
ended, sales promotion company team by surprise. Instead of generating _ normally very impressive Greenwood
Greenwood Retall launched its frst 80%, the sale raised 150% ofthe normal, results by another 50% on top was
Covid-era sales event, ‘with some pre-Covid-era Greenwiood sales target. incredible’ says Eaton,
trepidation Ill admit'says Bernard Eaton, “To make 90% was the most we had Greenwood had been forced to
Greenwood Retail md
‘Considering the fear and uncertainty
surrounding the pandemic, plus the
fact that Greenwood sales ace all about
crowds within stores, the issue wasn't
Just the social distancing, it was
whether people would even be willing
to attend a busy indoor sales event. So,
have to say twas with great courage
that our client James Fraser, Blackbridge
Furnishings md chose to proceed with
the sale atts Elgin, Moray branch?
Eaton felt sure the Covid-modified
‘marketing campaign would work = he
Just did not know how well. So it was
ith cautious optimism that he estimated
the sale might generate about 80% of
‘a normal sale target. What happened
Interiors Monthly April 2021