SOCIAL MEDIA CONTENT

CALENDAR IDEAS FOR 2023

HOLIDAY ENGAGEMENT BLOG POST PRODUCT LAUNCH OTHER

January
1 New Year's Day: Welcome the New Year 16 Martin Luther King Jr. Day: Pay tribute to the
with posts celebrating your successes from legacy of Martin Luther King Jr. and his
1 2 3 4 5 6 7 the previous year and looking ahead to work by providing content that celebrates
8 9 10 11 12 13 14 what's coming up. his achievements.
15 16 17 18 19 20 21 Ask followers to share their favorite memo- Share photos, videos, or stories that
22 23 24 25 26 27 28 ries from the past year and tag it with a represent why your business is unique and
29 30 31 hashtag of your choice. special.

February
14 Valentine’s Day Post - Create content that Create a “throwback Thursday” post
celebrates love and relationships, such as featuring your company’s history or how far
1 2 3 4 tips on how to make the day extra special you have come since its inception.
5 6 7 8 9 10 11 for your employees and business partners.
12 13 14 15 16 17 18 Feature an employee of the month for their
19 20 21 22 23 24 25 hard work and dedication.
26 27 28

March
8 Celebrate International Women’s Day with 17 St. Patrick’s Day: Share content related to
a focus on the inspiring and powerful St. Patrick’s Day and Irish culture in an
1 2 3 4 women in your business/industry. engaging way to celebrate this special
5 6 7 8 9 10 11 occasion.
12 13 14 15 16 17 18 20 Get creative with International Day of Share your company’s charitable initiatives
19 20 21 22 23 24 25 Happiness, encouraging followers to share or volunteer work, asking followers to get
26 27 28 29 30 31 what makes them happy and how your involved or help spread the word.
company contributes to that happiness.

1
 HOLIDAY ENGAGEMENT BLOG POST PRODUCT LAUNCH OTHER

April
1 Fool's Day: Harmless fun is encouraged for Share customer testimonials or success
April Fool’s Day. Post funny content or jokes stories that demonstrate the positive impact
1 to make your followers laugh. Be careful not your business has had.
2 3 4 5 6 7 8 to offend anyone though.
9 10 11 12 13 14 15 Give followers an inside look at the
16 17 18 19 20 21 22 production process of your product or
23 24 25 26 27 28 29 service.
30

May
15 Celebrate International Day of Families by Encourage followers to share their favorite
featuring family members of employees who things about working with your team and
1 2 3 4 5 6 have been helped by your company’s tag it with a hashtag of your choice.
7 8 9 10 11 12 13 services or products.
14 15 16 17 18 19 20 29 Memorial Day: Post content that honors and Feature a story of a customer who has
21 22 23 24 25 26 27 remembers those who've served in the grown and developed with the help of your
28 29 30 31 military or have passed away. business.

June
5 Use World Environment Day to highlight Feature customer stories that demonstrate
how your company helps the environment in how your business has changed their lives in
1 2 3 some way. a positive way.
4 5 6 7 8 9 10
11 12 13 14 15 16 17 Feature a customer success story that Give followers an inside look at a “day in
18 19 20 21 22 23 24 demonstrates the positive impact of your the life” of one of your employees.
25 26 27 28 29 30 product or service or theirs on the
environment.
2
 HOLIDAY ENGAGEMENT BLOG POST PRODUCT LAUNCH OTHER

July
14 Independence Day: Celebrate the history of 30 Participate in International Day of Friendship
America's independence by sharing content by hosting a Q&A with your employees,
1 about the Founding Fathers and their giving followers a behind-the-scenes look
2 3 4 5 6 7 8 courage to break away from Britain. at the team.
9 10 11 12 13 14 15 Share stories or videos of employees / Ask followers what their biggest challenge
16 17 18 19 20 21 22 testimonials of customers talking about what has been in using your product. Or allow
23 24 25 26 27 28 29 they love most about working with your for a general Q&A.
30 31 company.

August
Post about the various ways that business Ask followers to share their goals for the
owners can make the most of their limited next year and how they plan to achieve
1 2 3 4 5 resources when they’re scaling. them.
6 7 8 9 10 11 12
13 14 15 16 17 18 19 Give customers a chance to share their tips Feature a story of a customer who has
20 21 22 23 24 25 26 and tricks for getting the most out of your grown and developed with the help of your
27 28 29 30 31 product or service. business.

September
4 Labor Day: Share content that celebrates 5 Discuss the importance of the International
the value of hard work and pays tribute to Day of Charity and how your business helps
1 2 those who labor for a living. to make the world a better place.
3 4 5 6 7 8 9
10 11 12 13 14 15 16 Launch a creative contest and invite Share customer photos or videos showing
17 18 19 20 21 22 23 followers to share their own original content how they use your product or service in their
24 25 26 27 28 29 30 featuring your business. daily lives.

3
 HOLIDAY ENGAGEMENT BLOG POST PRODUCT LAUNCH OTHER

October
Ask followers to share how your business Showcase the positive impact your business
has helped them in some way, such as has had on the community or society at
1 2 3 4 5 6 7 providing an excellent customer experience large
8 9 10 11 12 13 14 or finding a solution to a problem.
15 16 17 18 19 20 21 Invite followers to share their own creative 31 Celebrate Halloween with photos of
22 23 24 25 26 27 28 ideas for using your product or service in employees and their families dressed up.
29 30 31 new ways.

November
11 Veterans Day: Pay tribute to veterans and 23 Thanksgiving Day: Show your gratitude for
their service on this day by sharing content all that you have by writing posts that thank
1 2 3 4 about the bravery of those who served in your customers.
5 6 7 8 9 10 11 the armed forces.
12 13 14 15 16 17 18 Ask followers to share how your business Share helpful tips of working with your
19 20 21 22 23 24 25 has helped them become their best selves in company or product.
26 27 28 29 30 some way.

December
3 Celebrate International Day of Disabled 25 Christmas!
Persons by highlighting how your company
1 2 helps those living with disabilities in some
3 4 5 6 7 8 9 way.
10 11 12 13 14 15 16
26 National Thank You note day- write a post 31 New Year’s Eve Happy New Year.
17 18 19 20 21 22 23 of thanks to your customers.
24 25 26 27 28 29 30
31 Launch a hashtag challenge that
encourages customers to share how your
business has positively impacted their lives.
4