DRAFT

BAFBAN1: Fundamentals of Business Analytics

Week 10

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Agenda
 Module 4: Implementing Analytic Solutions (continued)
• Business Analytics and Applications
• Retail: Papa Gino’s
• Consumer Products: Kraft Australia
• Media and Entertainment: Cincinnati Zoo and Botanical Gardens
• Life Sciences: Harvard Medical School

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BAFBAN1: Fundamentals of Business Analytics
Module 4: Implementing Analytic Solutions
(continued)

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Business Analytics and Applications
Actionable insights, if not applied to solve real-world business problems,
are of no use. Analytics is not a novelty anymore; it is an important asset
and a differentiator to compete in a globalized economy.

 As a solution to optimize and augment the business model,

analytics must be aligned to the industry verticals. A few such
possibilities are as follows:
• Critical product analysis
• Improved customer service
• Up-selling opportunities
• Simplified inventory management
• Competitive pricing insights

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Implementing Analytic Solutions: A Review
 To implement an analytic solutions, we have discussed going
through the various phases, tasks and sub-tasks of developing a
solution:
Opportunity Data Design and Model
Assessment Understanding Build Evaluation,
Deployment
and Feasibility and Data Analytics/Data Testing, and
Analysis Preparation Mining Solution Assessment

Business Source Systems Application Results Evaluation Deployment Plan

Objectives and Data Architecture Process Review Monitoring and
Feasibility Analysis Collection User Interaction Maintenance
Next Steps
Analytics/Data Data Preparation Model Final Report
Mining Goals Acquired Data Technical Project Review
Cost-Benefit Exploration Architecture
Analysis Data Quality Analytical/Data
Project Plan Verification Mining Models

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Implementing Analytic Solutions: Papa Gino’s

 How was the analytic solution

implemented at Papa Gino’s?

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Implementing Analytic Solutions: Kraft Australia

 How was the analytic solution

implemented at Kraft Australia?

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Implementing Analytic Solutions: Cincinnati Zoo and Botanical Gardens

 How was the analytic solution

implemented at the Cincinnati
Zoo and Botanical Gardens?

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Implementing Analytic Solutions: Harvard Medical School

 How was the analytic solution

implemented at the Harvard
Medical School?

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BAFBAN1: Fundamentals of Business Analytics
For the Next Session

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For the Next Session
 Advanced Readings
• Government: Clark County Family Services
• Government: Memphis Police Department
• Government: NY Conference of Mayors and Municipal Officials
 Group Project
• Project Feasibility
• Project Plan

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