A SYNOPSIS ON

Study Of Digital Marketing With Reference To Social Media Marketing

Submitted
To
RASHTRASANT TUKADOJI MAHARAJ NAGPUR UNIVERSITY, NAGPUR
Dhanwate National College, Nagpur

By
PRIYANSHU DILIP ZADE

UNDER THE GUIDANCE of

Dr. Mukul Burghate

Co-Guide

Mrs. Asmita Thawkar

DHANWATE NATIONAL COLLEGE

BACHELOR OF BUISNESS ADMINISTRATION U. G CONGRESS
NAGAR, NAGPUR

CONTENT
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1. Introduction

2. Rational Behind The Study

3. Importance Of Proposed Topic

4. Research Methodology

a. Objective Of Study

b. Research Hypothesis

c. Data Collection & Analysis Tools

d. Limitation

5. Plan Of Work

6. Chaptalization Scheme

7. References

INTRODUCTION

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 Digital marketing is the component of marketing that uses the Internet and online based
digital technologies such as desktop computers, mobile phones and other digital media and
platforms to promote products and services.

 Its development during the 1990s and 2000s changed the way brands and businesses use
technology for marketing. As digital platforms became increasingly incorporated into
marketing plans and everyday life, and as people increasingly use digital devices instead
of visiting physical shops, digital marketing campaigns have become prevalent, employing
combinations of search engine optimization (SEO), 
search engine marketing (SEM),
social media marketing (SMM)
Affiliate marketing
Email marketing
Social networking service
In-game advertising
Online public reaction
Video advertising
Native advertising
Sponsored marketing
SMS marketing
Push notification

Social media, which relates to the sharing of information, experiences, and perspectives
throughout community-oriented websites, is becoming increasingly significant in our online
world. Thanks to social media, the geographic walls that divide individuals are crumbling, and
new online communities are emerging and growing. Some examples of social media include
blogs, forums, message boards, picture- and video-sharing sites, user-generated sites, wikis,
and podcasts. Each of these tools helps facilitate communication about ideas that users are
passionate about, and connects like-minded individuals throughout the world.
According to the Universal McCann’s Wave 3 report, released in mid-2008, social media is
rising and does not seem to be stopping anytime soon. Among all Internet users between the
ages of 16 and 54 globally, the Wave 3 report suggests the following:
The types of social media marketing
Social media marketing can be a very broad role, given the number of social media platforms
that are out there. Each social media platform works differently and appeals to different kinds
of content and different target audiences, so your social media marketing strategy must
consider this. Here, we give a rundown of some of the main platforms and how to use them,
with some advice taken from RMIT’s social media tips and tricks open step. 

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Facebook 
Having a Facebook page is one of the best free ways to use social media marketing. With
over 2.7 billion monthly active users, it is the most popular social media platform out there,
making it a must for any social media marketing strategy. That’s not the only thing Facebook
has to offer, however. As well as being able to create a Facebook business page to help
develop a brand identity, companies can also use Facebook advertisements to bring more
people to their page, create promoted posts, and use Facebook for a range of other marketing
tactics. People of all ages use Facebook, making it the ideal place to target different audiences.
However, the largest demographic of users are between ages 25 and 35. As of 2021, 56% of
users are male, making it a pretty even split between men and women.

Instagram
Another very popular social media network is Instagram, which is another great place to
advertise your company. Oberlo estimates that 71% of US businesses are currently on
Instagram, demonstrating how popular and successful it is as part of a marketing strategy.
Many companies use Instagram as a kind of catalogue of their products, where they share
images that fit their brand aesthetic, as well as sharing photos from their customers using their
products – this is called ‘user-generated content. Alternatively, companies can use Instagram
to raise awareness about their brand, hold competitions that gain more followers, and create
sponsored posts. Whether you want to create a fun brand narrative on Instagram stories,
partner with an influencer to target a particular audience with your products, or spread your
brand’s message, Instagram has a great range of features and tools that can help you.

YouTube
You might be surprised to learn that YouTube actually has more active monthly users than
Instagram, making it a fantastic place to gain supporters. Although Instagram is a much better
place to advertise your brand using images and short-form content, YouTube could be a great
option if you’re creating longer videos. Other than making videos on a YouTube channel,
companies can pay to advertise through YouTube and use influencer marketing strategies. It’s
very common for influencers to create sponsored videos where they use or talk about a certain
brand in their videos, so this can be a great opportunity to target a specific
demographic. YouTube advertising is managed through Google. To create a campaign for
YouTube, you will need to set up a Google AdWords account.

Other social media platforms

 LinkedIn. The most professional of all social media platforms, LinkedIn can help
businesses build credibility, hire talented employees, connect with customers
and create a professional online presence.
 TikTok: The fastest growing social media platform ever, and proving extremely
popular with Gen-Z audiences, TikTok can be used to gain followers through tactics
such as influencer marketing and posting short educational videos.
 Snapchat: Also appealing to younger audiences, Snapchat can be a good way to
spread brand awareness, for example, by posting real customer stories or videos about
business operations.
 Pinterest:  Pinterest has nearly 500 million users and favours image content similarly
to Instagram. Customers frequently buy directly off Pinterest, so it’s a good place to
advertise products.

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 Social media marketing (sometimes referred to by its acronym, SMM) connects
service providers, companies, and corporations with a broad audience of influencers
and consumers. Using social media marketing, companies can gain traffic, followers,
and brand awareness and that’s just the tip of the iceberg.

RATIONAL BEHIND STUDY

Digital marketing is important because it connects a business with its customers

when they are online & is effective in all industries. It connects businesses with ideal
customers when they are on Google through SEO & PPC, on social media with
social media with social media marketing & through email marketing

I choose this topic because our customers are online & our customers are online it becoming
an in-demand profession. Business makes a decision based on data collection & management.
Social media is an ever-growing marketing platform because it is accessible to every person.
In today’s world approx. 89.72% are using internet through mobile phone & that’s whys
mobile is an 24/7 marketing tool. In social media marketing we can target our audience easily
because there are some algorithms that’s helps us more.

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 IMPORTANCE OF PROPOSED TOPIC

Social media is very important marketing tool in today’s world.

It generates conversation around brand & increase your brand awareness.
It helps to understand your targeted audience, social media provide platform to tell
your brand story.

Now a days, people spend their more time on social media platform like YouTube,
Instagram, Facebook, WhatsApp more rather than newspaper, radio or TV, so social
media way to reach our targeted audience with low cost, small business also can run
their advertisement on social media platform @ low cost.

Social media is also the earning platform where you can make money uploading
YouTube video, writing blogs, etc. it helps to drive traffic
To your website, helps to build customer loyalty, helps to gather data about your
audience.

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 REASEARCH METHODOLOGY

Objective Of Research
 To Develop Brand Awareness using social media marketing.

 To Increase Size of Social Communities and Accurately Target Audiences.

 To Strengthen Engagement Strategies to Increase Customer Loyalty.

 To Convert Social Followers into Qualified Leads and New Business.

Research Hypothesis

H0 – social media marketing develops brand awareness.

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H1 - brand awareness can be develops with other marketing techniques.

Data Collection & Analysis Tool

Data collection
The collected data should be appropriate & adequate, hence, to be collected by two methods
i.e., primary & secondary.

Primary data: -

Primary data is data which we directly collect from source. Primary data is data that is
collected by a researcher from first-hand sources

 Interviewing the professional digital marketer

 Questionnaire method
 Surveys
 Experiments

Secondary data: -

Secondary source of information was internet & various YouTube video about digital
marketing & other article in these were some of the sources through which up-to-date and
relevant data was collected. It is one of the best methods to collect data because of economy in
terms of time & money.

 Google
 YouTube videos
 Blogs
 Wikipedia

Analysis tools
 Diagrams
 Percentages
 Charts
 Graphs

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Limitations of The Study
 Data available on internet are limited & similar on almost sites. Some data found from
time of India magazine.
 Level of accuracy of the result if research is restricted to level with which the
customers have given their answer and the accuracy level cannot be predicted time
constrain is also there.

PLAN OF WORK

Plan of work is a discipline for stating how to complete a report within a certain time
frame. It includes the following information.
Sr. NO Particular Tentative Duration

1. Literature Review Week- 1

2. Data Collection Week- 2,3,4,5

3. Analysis & Study Week- 6

4. Compilation Of Data & Week-7

Statistical Analysis

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5. Writing, Printing & Binding Week- 8

Total 8 –Weeks

CHAPTERISATION SCHEME

1. Introduction

2. About The Industry/Company

3. Literature Review 4. Research Methodology

a. Objectives Of Research

b. Research Hypothesis

c. Research Design

d. Sampling Plan

e. Tools For Data Collection

f. Limitations Of Study

5. Data Collection & Analysis Of Data

6. Finding Of Study

7. Conclusion Of Research

8 Suggestions

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9. References

10. Annexure

11. Questionnaire

12. Bibliography

REFERENCES

 https://www.tutorialspoint.com/pinterest_marketing/digital_marketing_introduction.htm
 https://www.futurelearn.com/info/blog/general/introduction-to-social-media-marketing
 https://www.postbeyond.com/blog/social-media-marketing-importance/#:~:text=Social
 https://blog.hootsuite.com/smart-social-media-goals/
 https://techjackie.com/disadvantages-of-social-media-marketing/

Dr. Mukul Bhurgate

Guide Name and Signature

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Mrs. Asmita Thawkar Priyanshu Dilip Zade

Co- Guide Name and Signature Students Name and Signature

Dr. Arvind Khadse

Head
Department Of Business Administration (UG)

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