GULOD NATIONAL HIGH SCHOOL

FOURTH QUARTER
2nd SUMMATIVE TEST in TLE

Name: _________________________________ Date: ________________________

Section: _______________________________ Teacher: _____________________

Test I. Directions. Identify the players in the market in each items below. Choose your answer
among the choices inside the box.

________________1. This refers to your competition if they decided to enter, but either do not
have the infrastructure or have chosen to ignore your area.
________________2. This deals with your potential competitors that is ready to enter in your
market.
________________3. This pertains to the businesses that are in the same category, but they
sell
different products and services.
________________4. The competitors who are directly vying for your customers.
________________5. It provides an alternative to the services that you offer that solves the
same
pain points.

Test II. Direction. Read each statement carefully. Write True if the statement is correct and
write False if the statement is not correct.
____________ 6. Geographic target market relates to the interest, need and ability of the
customer to purchase your product or service.
____________ 7. Everyone has his/her own needs and wants.
____________ 8. A customer profile is also refers to consumer profile.
____________ 9. Observations are easy and inexpensive to conduct, and can collect lot of data
quickly.
____________ 10. The needs and wants of the people within an area should take into big
consideration.

Test III. Direction. Define the following words below. (3pts each)
1. DEMOGRAPHIC
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2. GEOGRAPHIC
______________________________________________________________________
______________________________________________________________________
______________________________________________________________________
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Prepared by: Noted:

ANNA DOMINIQUE S. DELFNA EMMA S. DELFINA

Teacher I HT-III – T.L.E.