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    Mary Joyce Nicolas Clemente
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    This document provides a single reference to a journal article from 2016 that studied the effects of advertisements on consumer buying behavior for fast-moving consumer goods (FMCGs) in southern Punjab, Pakistan. The article was written by Abdul Ghafoor, Awan Muhammad Ismail, Captain Fauzia, and Majeed Farisa Ghazal, and was published in the Journal of Marketing and Consumer Research.

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    This document provides a single reference to a journal article from 2016 that studied the effects of advertisements on consumer buying behavior for fast-moving consumer goods (FMCGs) in southern Punjab, Pakistan. The article was written by Abdul Ghafoor, Awan Muhammad Ismail, Captain Fauzia, and Majeed Farisa Ghazal, and was published in the Journal of Marketing and Consumer Research.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    Download as docx, pdf, or txt
    8 views1 page

    References

    Uploaded by

    Mary Joyce Nicolas Clemente
    This document provides a single reference to a journal article from 2016 that studied the effects of advertisements on consumer buying behavior for fast-moving consumer goods (FMCGs) in southern Punjab, Pakistan. The article was written by Abdul Ghafoor, Awan Muhammad Ismail, Captain Fauzia, and Majeed Farisa Ghazal, and was published in the Journal of Marketing and Consumer Research.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    References

    Abdul Ghafoor, Awan Muhammad Ismail, Captain Fauzia and Majeed Farisa
    Ghazal, “Effects of Advertisement on Consumer’s Buying Behaviour
    with References to FMCGs in Southern Punjab-Pakistan”, Journal of
    Marketing and Consumer Research, Vol. 19, pp. 22-30, 2016

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