FEASIBILITY TITLE PROPOSAL

GROUP 7

Besinga, Cathlyn Nicole

Cherriguine, Donny

Galot, Hans Isiah

Gascon, Jessa
Group 7

Bachelor of Science in Accountancy – 41E1

National College of Science and Technology

140 Emilio Aguinaldo Hwy, Dasmariñas City, Cavite 4114

October 10, 2022

Fredelino Lomeda, CPA

Business Department

National College of Science and Technology

140 Emilio Aguinaldo Hwy, Dasmariñas City, Cavite 4114

RE: Feasibility Title Proposal

Dear Mr. Lomeda,

In compliance with your requirement to submit a Title Proposal for our Feasibility Study, We, the Group
7, is hereby sending you our official submission. Our three (3) proposal includes: 1. Everything Jarred. A
trailblazer to the canned-foods industry as it will provide customers with wide range of Filipino foods
canned, or for this one, jarred to perfection. 2. Larga Food Truck. This is envisioned to become one of the
few self-customizing burgers suited for your own liking and choice. And, 3. Turo-Turo. This is a business
that will set itself apart from the usual, as it will serve D.I.Y or Do-It-Yourself kits wherein customers
may make their own merienda in the comforts of their own home.

It will be our pleasure to be assisted by you and to other instructors that will be helping us choose the
right Title and a business to perform a feasibility study. We thank and salute you for your eternal support
and unrivaled passion to your profession. God speed.

Yours sincerely,
Group 7
Title Proposal: Everything Jarred

What is “Everything Jarred” and what does it serve?

We’ll manufacture a Jarred Filipino meal, in a variety of choices which you can choose a product
with rice or a viand alone. These products can be eaten hot or cold depending on the consumer preference
as they are ready to eat. We’ll also offer a dessert that comes also in a jar.

Where will the business be located?

We plan to build our business in Bayan, the center market place of Dasmarinas City, Cavite. This
is because it is considered as a heavily invested and profitable location for a food business and it can be
conveniently visible and accessible for everyone.

Who is the target market?

Demographically wise, our target customers are the residents and commuters in the area. But this
will not limit the reach of the business as it will serve also through delivery by ordering online.

When will the business be established?

We plan on executing our business on January 2023.

Why did you choose canned or jarred foods?

Making Jarred food has become a viable business option suitable to its conveniency to the
consumer. Employed or busy people consume their time working and commuting that’s why they choose
to buy ready to eat foods because it’s more convenient for them. One advantage of jarred food over fresh
produce is that unopened jar has a longer shelf life so we can also sell our products online. Also, the
material that we are going to use is recyclable so it’s also good to our environment.

How will you sell your products?

Since we are in a food business, we must be able to make a good food for us to sustain and
expand our business. Branding also plays a big role in our business to make it known. Gaining customers
to purchase in our business may require a bit of creativeness on our part. Customers, on the other hand,
can be persuaded to try new products by appealing to their appetite, interests, and wallet. Aside from
promoting our products through blog and social medias like Facebook, Instagram and twitter, providing
free samples is a proven method of promoting foods.
Title Proposal: Larga Food Truck

What will “Larga Food Truck” be serving?

The business will be serving customizable burger combo's such as Giant Patty burger with fries
and drinks in a budget friendly price.

Where will the business be located?

The business will be located generally in the three most crowded places in Dasmariñas City, such
as Promenade (The Plaza), Church in Bayan and in Dasmariñas Arena. It will circulate within Dasmariñas
City, Cavite as it is a Food Truck, meaning there will be no specific or stationary business location.

Who are the target customers?

The target customers are the local residents and the tourists in Dasmariñas City, Cavite.

When will the business be established?

The business is planned to be established on January 2023.

Why did you choose food-truck type of business?

We chose this business because Dasmariñas is a developing city. We can place the business
anywhere because it is having a lot of crowded places and events, just like the Promenade, and the newly
opened Dasmariñas Arena. We will have no problem advertising the business with the help of social
media where we can post and announce where we are located at the moment.

How will the business be branded?

This business will be branded as a food truck that serves only delicious and affordable snacks to
enjoy. We will ensure the quality and taste of all that we serve despite of its budget friendly prices.
Title Proposal: Turo-Turo

What will “Turo-Turo” offer?

This business offers a variety of merienda or snacks that is mostly composed of classic Filipino
desserts hence, the name (business name). Our products include: Mini Taho Tub, Variety of Kakanins,
and other classic Filipino sweets.

Where will the business be located?

We will establish this business on Congressional Avenue in Dasmariñas City, Cavite in front of
Dasmariñas National High School. We decided to pick that spot because first, it is in front of one of the
biggest high schools in Cavite, and second, that spot is a well-known place to find delicious foods.

Who is the target market?

The Targets Customers of this business are every Dasmarineños. We know that our target
customers are pretty broad but, with the help of social media, we can reach out even to those that lives a
bit far from our location.

When will the business be established?

We plan to establish on January 2023.

Why did you choose Filipino classic desserts?

The reason why we chose Filipino classic desserts mainly because we saw the potential of these
products as well as, at the moment, they are being a trend especially on social medias. Social media
influencers are hyping these kinds of products because let's face it, the meriendas that we can buy on the
streets right now isn't how we remembered it back in the day so we decided to establish this kind of
business to give everyone that "nostalgia" feeling when they avail and try our products.

How will you sell your products?

Social Media will play a huge role in advertisement and marketing of our products. This will be
sold in our Facebook and Instagram pages as well as other online selling applications such as Shopee and
Lazada.