STI COLLEGE GENERAL SANTOS, INC.

J. Catolico Sr. Avenue, Barangay Lagao, General Santos City

Marketing Plan for <Name of Company>

<Address of the Company/ Establishment>

Presented to the Tourism and Hospitality Management (THM) Department

Under The Bachelor of Science in Tourism Management

In Partial Fulfillment
Of The Requirement for the Course
Entrepreneurial Mind

Course Instructor
Lalyn Quintanes

Presented By
Alfonso, Aldrin Vincent
Argel, Jhon Kent
Fernando, Kristel Jade
Forro, Kent
Hinobiagon, Nichole
Reganit, Naphtali Jabez

NOVEMBER 2022
 Acknowledgment

The researchers would like to thank the following:

Instructor, <state his/her contributions to your marketing plan>;

Panel, <state his/her contributions to your marketing plan>;

Parents and/ or Guardian, <state his/her contributions to your marketing plan>;

Friends and inspirations, <state his/her contributions to your marketing plan>; and

Others <state his/her contributions to your marketing plan>;

 Executive Summary

Plan:

The plan of fruit delights business by Halcyons is to offer a desert that is purely based on a
healthy yet delicious fruit that everyone will love. It will be for everyone including kids,
teenagers, and of course for the adults because this desert will be using natural products and
lessen the sugar ingredient. This desert will be available by next year, January 2023, a new
business venture for a new year.

Overview:

Fruit Delights is owned and operated by Halcyon Cooperation located in General Santos City.
Fruit Dessert and also Fruit Beverages are served, and the company prides itself on its
unwavering commitment to quality, freshness, courteous hospitality, and a vibrant atmosphere. The
variety of food options available to today's consumers is excellent it matches the heat of the sun with
the paired food and the beverages. The products are tasty and affordable. As there no walls separating
the cooks from the customers in some outlets, you can watch how the cuisine is prepared there.

Mission:

To provide delicious food that will make everyone enjoy eating and drinking. A passion to serve and
acquire aboslute guest satisfaction. To serve the neighborhood with high-quality, freshly prepared food
that is obtained locally and served in a welcoming, casual setting.

Vision:

We are dedicated to the uncompromising quality of our food, service, people, and profit through a
shared dedication to excellence, while taking great care of our guests and workers. We'll keep working
to outperform our previous successes and establish ourselves as an industry leader.

Values:

Objectives:
  To be able to sell delicious yet healthy desert for everyone
 To establish a successful business venture that will be known in General Santos City
 To expand the business and have partnerships with coffeeshops

Capital:

Table of Contents

Title Page I
Acknowledgment II
Table of Contents III
Executive Summary IV
Background of the Business Venture V
Marketing Strategies VI
Management and Organizational Plan VII
Financial Plan VIII
Auxiliary IX
Bibliography X
 I. Background of the Business Plan

The Fruit Delight Business started as a school project that later on turned to be a a good business
venture especially now that people are into trying new foods. The fruit delight business and
menu was because of the teams curiousity on how to make a desert out of a single fruit that the
consumers are fond of. Avocado and Mango is target flavor because we noticed that the market
are into this fruits, so the team started in visualizing the possible ways on how to incorporate
fruits to desert that will surely catch the eyes of the consumers.
 II. Marketing Strategies

Fruit delights plans to reach customers through social media because we all know everyone is
always on social media and it is one of the top marketing place of businesses, Promotional post
by some of the chosen people that will be receiving free product so they can promote it, and a
pop up stall in STI campus.
III.Management and Organizational plan
 IV. Financial Statement

Provide a short reiteration of the important points of your marketing plan.

 Auxiliary

List down all references you used on your marketing plan (Use APA Format 7th Edition).
 Bibliography

Appendices are always supplementary. As such, your study must be able to stand alone without
the appendices, and the paper must contain all information including tables, diagrams, and results
necessary to understand the marketing plan. The key point to remember when including an
appendix or appendices is that the information is non-essential; if it were removed, the reader
would still be able to comprehend the significance, validity, and implications of your marketing
plan. You may also include pictures of the establishment, its products or services, and location
map of the business.