BABOOES

Keeping Africa's little feet warm and stylish

Problem statement

Many parents in Abidjan have difficulty

finding affordable and durable socks

Solution

A web platform that sells baby socks.

We design and produce high-quality,

locally-made baby socks that are both

functional and fashionable.

Value proposition
High-quality, locally-made baby sock
Convenience of online purchasing and
home deliver
Providing a unique and stylish selection of
baby socks

KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIPS CUSTOMER SEGMENTS
Artisan Design and High-quality, locally- Personalized Parents and
Supplier development of made baby sock customer service caregivers of
baby sock through whatsAp infants and young
Logistics and Production of baby Convenience of Regular childre
warehousing sock online purchasing and Communication Expecting parent
provider Online sale home deliver through email
Payment Delivery marketing Gift givers for baby
processors Providing a unique showers and other
and stylish selection occasions
of baby socks

KEY RESOURCES CHANNELS

Skil ed designers and Websit
manufacturer Social medi
Fabric supplier Online marketplaces
Shipping providers Offline events

COST STRUCTURE REVENUE STREAMS

Cost of goods sol Retail sale

Warehousing and logistic Wholesale partnership
Marketing and advertising
Affiliate marketin
Employee salaries and benefit
General and administrative expenses. Subscriptions
Brand kit

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Go to market strategy

Partnership with influencers in the

Post on social media, SEO enabled conten

Ads and Search Engine Marketing

Brand kit

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Meta ads campaign