PR Tricks That Work in 2022

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PR tricks that

work in 2022

Traditional PR might not working anymore...


Be sensitive to the
state of the world

COVID-19 has affected every


aspects in this world, from
health, economy, to lifestyle. 3
years into the pandemic, the
state of the world is still unrest
and divisiveness. So, keep in
mind to be sensitive when
addressing issues as you craft
your branding and PR strategy.
Growth of affiliate
marketing

If you are selling products or services on selling platforms, try


to integrate sales with public relations as well as marketing.
Most media outlets are in search of affiliate opportunities,
and many require them, as they help drive revenue for the
media outlets, influencers and retail partners.
Focus on
multimedia content
Content is everywhere. News
are using different forms of
media, such as videos,
animations, graphics, and
infographics. Visual content
is always on demand and has
higher engagements.
Shorter pitches

Make pitches succinct. Lead


with the perfect headline.
Some journalists even
appreciate short bullet points
on the who, what, when,
where and why.

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