WORK EXPERIENCE

ShareChat (Mohalla Tech Pvt. Ltd.)

(February 2021 - Ongoing )(1.9 Yrs)
Marketing Data Analyst (Moj Brand Marketing Team)
KR : Data Analysis
Created excel dashboards to track, optimize, and analyzed
high spend ATL campaigns resulting into improve Daily

Abhishek Ranjan Active Users/Monthly Active Users/ Retention on Moj.

This campaign featured Vijay Devarakonda and Ananya
Pandey.
CONTACT DETAILS Result: Moj Daily Active User improved by 12%.
Moj Organic Installs improved by 30%.
Phone: (+91) 8210645168 Created excel dashboards to track, optimize, and analyse
Email : ranjan.abhi.21@gmail.com Moj SuperStar Hunt - India's biggest talent hunt show on
LinkedIn: abhishek-ranjan-669311150 short video platform.
Created, tracked, and mined insights on various ATL
EDUCATION campaigns to improve new creator funnel on Moj.
Key Campaigns - #MojBanaHitHoJa ft. RemoD'Souza,
B.A(H) Business Economics |University of Delhi India's Got Talent , Femina Miss India, IWM Buzz Awards,
(2017-2020) Moj GlamGala, Moj Gully Cricket, Moj For Creators.
Major : Marketing, Finance, Economics, and KR : Performance Marketing
Statistics, Database Management, Risk Mgmt., and Worked closely with Performance Marketing to improve
Stock Market CPIs, CAC, Installs, Impression of ATL campaigns.
IIT Kanpur | B.Tech, EE( 2015-2017) Improved CPI of different ad sets through content
Major : Electrical Engineering,Mathematics and optimzation.
Computing. KR :Moj Campaign Content Marketing
Managed cultural and Techfest of IIT Kanpur. Executed content marketing activities of Moj Superstar
Managed team of 20 people to carryout events Hunt. Generated 100 Million+ impression through various
smoothly. content marketing funnels. Improved CPV by 45%.
Executed Product Marketing Campaign of Live Feature of
TECHNICAL SKILLS Moj. Executed influencer and Celeb marketing.
Executed more than 10+ influencer marketing campaigns
Marketing Analytics to drive creation on Moj.
Performance Marketing Key Campaigns: #MojSuperStarHunt, MojBanahithoja ft.
Microsoft Excel BiggBoss, Moj GlamGala, Moj Gully Cricket, LearnonMoj,
Digital Marketing ChachaChoudhary, B2B campaigns for Dettol, Navaratna,
MS Office etc.
Tableau KR : PR and Celebrity Management
SQL Established PR funnel for Brand Marketing team and
Research Analytics executed PR campaigns of creators and campaigns.
Redash Key Campaigns - #MilMahiyaonmoj, MojSuperstar Winners
Power BI PR, Mojbanahithoja ft. RemoD'Souza, Moj IPs.
Influencer Marketing Generated PR value worth 2Crs+ for Moj.
Data Studio Managed, analyzed , optimize content creation and growth
of mutiple celeb accounts.
SOFT SKILLS Result: Some of the prominent celebrities are Hina Khan,
RemoD'Souza, Rajpal Yadav, The Great Khali, Vijay
Effective Communication Skills. Devarakonda, Ananya Pandey.
Proficient in Hindi and English Language. Executed content marketing of more than 10+ Moj
Experience in working in different time-zones. campaigns and IPs.
Established creator survey funnel. Analyzed, mined
insights on creator survey data with external agency to
HOBBIES improveRELEVANT COURSEWORK
creator perception score of Moj in the media.
Key Stakeholder to track and maintain entire brand
Watching and researching about Cricket, F1,
marketing budget.
music, movies.
Managed and worked with 10+ external agencies to drive
Watching documentaries about world history,
desired results for Moj.
movies and world geography.
Skills: Data Analysis, Redash, BigQ, Data Studio, MS Excel,
Reading fiction, mythological novels
Content Marketing, Growth Marketing, Product Marketing,
Watching classic movies (IMDb Top-rated)
Creative Ideation and Insights.