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World Bank Digital Marketing Stats in Zambia
World Bank Digital Marketing Stats in Zambia
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Zambia’s Digital
Transformation Journey:
Strides Made, but Key Gaps
Remain
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Photo Credit: Arne Hoel/World Bank
STORY HIGHLIGHTS
The report shows that that digital financial services in Zambia have
increased significantly since 2016, laying the foundation to leverage
digitized payment systems more fully across government, particularly
to reach the poorest
The COVID-19 (coronavirus) pandemic has increased the use and exposed
the potential of digital technology in Zambia. For example, Bank of Zambia
recorded a 26% increase in mobile payments from January to April 2020.
The Bank of Zambia also reduced transaction fees to enable greater use of
digital financial services as part of the country’s economic response
measure.
“I don’t need to go out of my home and risk my family and with COVID-19,
all I do is pay for services using mobile money services,” said Phiri. “Before
the COVID-19 pandemic, I didn’t know how to transact online, but I am now
comfortable to do many transactions just by using my phone.”
Digital financial services are just one area of the country’s digital
transformation explored in the new digital economy diagnostic
report, Accelerating Digital Transformation in Zambia. Digital technologies
provide unprecedented opportunity to increase the productivity and market
access of the private sector, increase the efficiency of public expenditures,
and enhance the cost-effectiveness of public services, according to the
report. Digital transformation can therefore play a key role in ensuring that
Zambia achieves its ambitious goals of attaining the inclusive economic
growth and conducive governance targets indicated in the 7th National
Development Plan (7NDP).
“The Zambia Digital Economy Diagnostic Report comes at a point when the
world has been hit with COVID-19; digital technology can be utilized to
ensure contactless service delivery in the private and public sectors,” said
Sahr Kpundeh, the World Bank Country Manager for Zambia. “Digitization
can contribute both to continuity of essential service delivery and to limiting
disease spread. As of late, Zambia has made significant strides in digital
infrastructure, digital financial services, and digital platforms. This is a good
foundation government can leverage in its recovery efforts.”