MARKETING MANAGEMENT (MBA 231)

MARKETING MIX ANALYSIS (CIA-2)

A Report submitted in partial fulfillment of the requirements for the degree of Master of
Business Administration

By

APOORV SHUKLA

REGISTER NUMBER: 2227312

Under the Guidance of

PROF. MANISH KUMAR SRIVASTAVA

MBA PROGRAMME

SCHOOL OF BUSINESS MANAGEMENT

CHRIST (DEEMED TO BE UNIVERSITY), BANGALORE

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 TABLE OF CONTENTS

CONTENTS PAGE NO

INTRODUCTION 3

ABOUT THE INDUSTRY 5

ABOUT THE PRODUCT 9

MARKETING MIX 10

CONCLUSION 13
REFERENCE

PLAGIARISM 14

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INTRODUCTION

In the existing business world, each and every company needs to come up with a product that
stands as a game changer in the market and disrupts the market, and every organization aims
to meet the satisfaction level of the customers and, through that meeting the aim of the
organization both nationally and globally. The best possible way to market the products is to
understand the market conditions and marketing concepts that are there to know. Focusing on
the marketing elements like products, price, place, and promotion can help an organization
while designing or making a product into life and establishing into the market. Later, it was
extended by process, people, and physical evidence.

These marketing elements act as a key to the success of each product that is introduced into
the market. The marketing mix act as the main component for the success of the product, and
adding these elements into the marketing mix can lead to a successful implementation of a
marketing mix. The marketing mix act as a tactic that a company can use to promote the
brand or product in the market, and the successful implementation of the marketing mix helps
the product to stay in the market without facing any problems from competitors. Following is
a brief description of the marketing mix elements:

 Products: It refers to the item that is being sold. The product must deliver a minimum
level of performance. Otherwise, the products might fail to live up to the reputation
that it deserves.
 Price: It refers to the value that is given for a product, and it depends on the cost of
the production, the segment that is targeted, the ability of the market to pay, supply
and demand, etc.
 Place: It concerns the point of sale. In every sector, the basic goal of an effective
distribution or "place" strategy is to draw the consumer's attention and make it simple
for her to purchase it. For the ideal location, retailers fork over a premium.
 Promotion: This phrase is all the actions made to spread awareness of the good or
service among consumers and businesses. This can involve marketing, word-of-mouth
recommendations, news coverage, rewards for the trade, and incentives.
 Process: The procedures, mechanisms, and flow of activities by which service is
delivered.

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 People: The environment in which service occurs or the space where customers and
service personnel interact.
 Physical evidence: It refers to the non-human elements of the service encounter,
including equipment, furniture, and facilities. It may also refer to the more abstract
components of the environment in which the service encounter occurs, including
interior design, color schemes, and layout.

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ABOUT THE INDUSTRY

The manufacturing industries, also known as goods-producing industries, are those that
change things or are primarily manufacturing in and of themselves. However, they also
include activities like installing and repairing industrial equipment as well as subcontracting
work for external clients. The area of Manufacturing and trade is concerned with creating,
preparing, or processing goods out of raw materials and commodities. This includes all foods,
medications, materials used in textiles, tools, and machinery. This comprises all minerals and
metals that have been processed and come from mined ores. All wood, pulp, and timber
products fall under this category.

Establishments in the Manufacturing sector are often described as plants, factories, or mills
and characteristically use power-driven machines and materials-handling equipment.
However, establishments that transform materials or substances into new products by hand or
in the worker's home and those engaged in selling to the general public products made on the
same premises from which they are sold, such as bakeries, candy stores, and custom tailors,
may also be included in this sector. Manufacturing establishments may process materials or
may contract with other establishments to process their materials for them. Both types of
establishments are included in Manufacturing.

The big players in the industry:

 Milton
 Note
 Swiss Military
 Impex
 Butterfly
 Ember
 Kent RO systems
 Wonder chef

Due to the change in the climate has led to an increase in disease and the ban on the plastic
around the world, the demand for vacuum flask water bottles has increased tremendously,
and it led to the increase in the production of water bottles. But the capacity of the vacuum
water bottles to hold the heat has decreased compared to the predecessor of the existing

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products that are available in the market. So, the industry opens a big gap for improvement
and innovation.

ABOUT THE VACUUM FLASK WATER BOTTLES

A vacuum flask also referred to as a Dewar flask, Dewar bottle, or thermos, is an insulating
storage container that significantly extends the amount of time that the contents of the flask
stay hotter or colder than the surroundings. The vacuum flask, created by Sir James Dewar in
1892, consists of two flasks linked at the neck and positioned one inside the other. Air is
largely removed from the space between the two flasks, resulting in a near vacuum that
considerably decreases heat transfer by conduction or convection. This essentially eliminates
condensation on the outside of the flask when used to hold cold beverages. Mostly, vacuum
flasks are used to keep cooked meals warm and beverages hot or cold for lengthy periods of
time. Thermal cooking is another use for them. Vacuum flasks are also employed in the
industry for a variety of uses.

 PRINCIPLE OF THERMAL INSULATION

The vacuum-insulated stainless steel bottle is generally a container made of stainless steel
and a vacuum structure. The vacuum insulation structure can delay the heat dissipation of the
liquid, such as water inside, to achieve the purpose of heat preservation. Most of the inner
walls are made of stainless steel with silver or copper plated. The shiny wall can reflect the
radiation of hot water. The vacuum structure can block heat transfer, thus preventing heat
convection and achieving the effect of insulation. This is why insulated water bottles can
keep the beverage hot or cold for a long time.

 RAW MATERIALS OF INSULATED WATER BOTTLES

The material used to make insulated water bottles is stainless steel, which forms the inner
bottle and the outer bottle. SUS304 (18 / 8 food grade stainless steel) is the most widely used
stainless steel and is used in food equipment, general chemical equipment, the atomic energy
industry, etc. SUS304 is corrosion resistance, heat resistance, low-temperature strength, and
good mechanical properties. SUS304 using temperature: -196 to 800 °C.

 MANUFACTURING PROCESS OF INSULATED WATER BOTTLES

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Brief description: Stainless steel arrives at the factory in the form of pines and sheets –>
Produce outer bottle and inner bottle –> Assembly and welding –> Vacuuming –>
Decorating.

PESTEL ANALYSIS OF THE MANUFACTURING INDUSTRY

 POLITICAL FACTORS

The political factors of certain countries around the world show restrictions due to the current
scenario in politics, but to start at a national level, the conditions are favorable, and there are
many opportunities to start Manufacturing units at the national level due to government
policies.

 ECONOMIC FACTORS

The economic factors at the global level are worse except for certain countries, but the
economic growth and employment rates at the national level are good compared to the
international level.

 SOCIAL/CULTURAL FACTORS

The lifestyle of the people and demographic features suit the manufacturing industry to
produce more products at both global and national levels. The industry can focus on
producing more products in the market because of the availability of the products and
customers' desire to purchase the products.

 TECHNOLOGY FACTORS

The availability of technology is cheaper and more affordable, so the manufacturing process
can be done without any constraints, and it also helps to produce more than way before. The
quick manufacturing process can help the products reach the markets faster and easier than
before. So, the availability of the products increases due to the increase in technological
factors.

 ENVIRONMENT FACTORS

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The rise in the environmental protection acts has led to a decrease in production in the rural
sides of the countries, but it can be managed by following the laws that are followed in that
particular region or state. Environmental laws can affect the item that is Manufacturing.

 LEGAL FACTORS

The legal factors globally are little constraint but can be manageable by implementing
manufacturing units in countries that have limited legal constraints compared to the others.

SWOT ANALYSIS OF THE MANUFACTURING INDUSTRY

 STRENGTH
 Young population
 Cheap labor
 Potential markets
 Financing
 Less cost for materials.

 WEAKNESS
 Land
 Infrastructure
 Wastage of resources
 Poor R&D
 Skill development

 OPPORTUNITIES
 Revenue
 Employment
 Economic Growth
 R&D
 Skill Development

 THREATS
 Global Competition
 Corruption
 Environment Pollution
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  Fully automation
 Trade Barriers
 War
 Higher uncertainty
 Lack of policies

SMART STAINLESS STEEL WATER BOTTLES

ABOUT THE PRODUCT

 Lights up to encourage you to drink regularly and may be personalized with different
patterns and colors.

 Fast-charging cord and rechargeable battery are included.

 Drinks can be vacuum-insulated for up to 24 hours of cold storage.
 Free of BPA.
 Spout lock and cover for protection to keep out dirt and germs and stop spills.
 Accuracy tested at the Mayo Clinic to be within 3% of manual readings.
 A Carry loop makes it simple to transport while moving.
 Dishwasher-safe bottle and lids. With a moist towel, clean the sensor puck.
 The product "HeAT" is a beautiful self-heating stainless steel water bottle that helps
to keep the water heated throughout the day.
 It is built from high-quality materials and stainless which keeps the water bottle for
an aesthetic feel and touch.
 It has an integrated battery in order to retain heat, and it can also be removed from the
water bottle for charging.
 The product has 2500 mAh of battery capacity.
 The product is a wired fast-charging option.
 The battery stays charged for 5 hours of usage.

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  The water bottle uses magnets to keep it firmly and secure. It also helps to remove the
battery more easily and easy to attach the battery back to the water bottles.
 The water bottle needs 2.5 hours to charge the battery.
 Constructed from odor- and shatter-resistant Tritan plastic. The  App syncs with the
LED smart sensor "puck" through Bluetooth to keep track of your water intake and to
remind you when it's time to drink. Both a chug and a straw lid are included in the set.
 Determines and modifies a custom hydration goal based on your body and the amount
of exercise. The sensor puck counts the milliliters or ounces of liquid you consume
and logs it in the accompanying app.

USE OF THE PRODUCTS

 Affordable
 Quality
 Latest technology
 Fast Charging
 Safe
 750 ML & 500 ML

POINT OF PARITY

 Energy efficient
 Stainless steel
 Fast charging
 Certified by ISO

POINT OF DIFFERENCE

 Affordable
 Quality at an affordable price
 Focusing on B2C
 More reliability compared to other water bottles
 Strong body

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SEGMENTATION

 Children
 Adults
 Variants available in both 750ml and 500ml

TARGETING

 Senior citizens
 Working class
 Students (above ten years old)

POSITIONING

 Affordable
 Premium
 Stainless steel

MARKETING MIX OF HeAT

 PRODUCT
 Self-heating stainless steel water heater
 Available in both 750ml and 500ml

 PRICE
 750ml is available for 2500 rupees
 500ml is available for 1700 rupees
 PLACE
 Available in retail and wholesale markets
 Super chain stores
 Online orders available (according to the region/country)
 Multi-channel

 PROMOTION
 First self-stainless steel water bottle

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  Quality product at affordable price
 Premium feel
 Reliability
 Two variants at affordable price
 Social media, national television, and newspaper
 10% off for the first 100 purchases

 PEOPLE
 Assigns trained employees to manage the Manufacturing and sales of the
product.
 Ensures product quality
 Ensures strong customer relations and complaint system

 PROCESS
 75% placing orders online and 25% through offline mode
 The distribution system is multi-channel
 Customers can connect both online and offline with the employees

 PHYSICAL EVIDENCE
 The material is tangible and is available in near superstores or other stores.
 Available on the company's website

DISTRIBUTION CHANNEL OF HeAT

 HeAT mainly focuses on the HYBRID channel to sell its products into the market.
 Using both traditional and digital marketing.

MARKETING CHANNELS

 ONLINE MARKETING CHANNELS

 Social media
 Email (google, yahoo)
 Blogging
 Google ads
 Video Marketing

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  OFFLINE MARKETING CHANNELS
 Traditional channels
 Coupons
 Discounts
 Festival and seasonal offers

FUTURE/CONTINGENCY PLAN

is constructed from odor- and shatter-resistant Tritan plastic. The  App syncs with the LED
smart sensor "puck" through Bluetooth to keep track of your water intake and to remind you
when it's time to drink. Both a chug and a straw lid are included in the set.

CONCLUSION

The assignment helped to understand the marketing strategies to be followed while

developing a concept and developing the product into life. The concept of the 7 Ps of the
marketing mix and distribution channels were analyzed through this assignment.

REFERENCE

 Marketing: Concepts and Fundamentals - SlideShare.

https://www.slideshare.net/ParagVyas2/marketing-concepts-and-fundamentals
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  NAICS Code 31-33 Manufacturing | SICCODE.com. https://siccode.com/naics-
code/31-33/manufacturing
 10 Best Vacuum Flasks in Singapore 2023 - Thermal Flasks.
https://productnation.co/sg/4643/best-vacuum-flask-singapore/
 Best Thermos and Vacuum Flasks for Hot & Cold Drinks at Picnics.
https://goshindig.com/picnic-flasks/
 Manufacturing Process: Insulated Stainless Steel Water Bottle Tumbler.
https://www.waterbottle.tech/manufacturing-process-of-vacuum-insulated-
stainless-steel-bottles/

PLAGIARISM

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