Cocacolavietnam

You might also like

Download as docx, pdf, or txt
Download as docx, pdf, or txt
You are on page 1of 1

Cocacolavietnam. (2019).

Campaign “Coca-Cola Uplift”: National pride fueled by virtual


reality (AR) technology. The CocaCola Company. Retrieved October 12, 2022. 
https://en.cocacolavietnam.com/news/coca-cola-celebrates-people-and-new-beginnings-
with-Bring-Home-the-Magic-of-Tet-campaign 

David, A.S and Michael, B (2011). Marketing Science Celebrating 30 Years. Modeling
Customer Lifetimes with Multiple Causes of Churn. Marketing Science Celebrating 30
Years, 30 (5), 881 - 902. https://www.jstor.org/stable/23011984 

Ho, K. C., Li, H. M., & Gong, Y. (2022, May). How does corporate social performance affect
investment inefficiency? An empirical study of China market. Borsa Istanbul Review,
22(3), 515–524.    https://doi.org/10.1016/j.bir.2021.06.016
Johnson, Z. S., Mao, H., Lefebvre, S., & Ganesh, J. (2019, April 23). Good Guys Can Finish
First: How Brand Reputation Affects Extension Evaluations. Journal of Consumer
Psychology, 29(4), 565–583.  https://doi.org/10.1002/jcpy.1109  
Kroon, J., de Klerk, S., & Dippenaar, A. (2003). Developing the next generation of potential

entrepreneurs: Co-operation between schools and businesses? South African Journal of

Education, 23(4), 319–322.

Singh, K. and Misra, M. (2022). The evolving path of CSR: toward business and society

relationship. Journal of Economic and Administrative Science, 38(2), 304-332.

https://doi.org/10.1108/JEAS-04-2020-0052

Vinamilk (2021).Sustainable development report 2021.

https://www.vinamilk.com.vn/baocaophattrienbenvung2021/index-en.html

Warren, J. (2009). Develop a strategy for recruiting future employees. Quality, 48(10), 40–43.

World Economic Forum, The Schwab Foundation for Social Entrepreneurship. (2016).  Social
Innovation: A Guide to Achieving Corporate and Societal Value. Retrieved 25 February
2016, from https://www.weforum.org/reports/social-innovation/ 

You might also like