Professional Documents
Culture Documents
Cocacolavietnam
Cocacolavietnam
Cocacolavietnam
David, A.S and Michael, B (2011). Marketing Science Celebrating 30 Years. Modeling
Customer Lifetimes with Multiple Causes of Churn. Marketing Science Celebrating 30
Years, 30 (5), 881 - 902. https://www.jstor.org/stable/23011984
Ho, K. C., Li, H. M., & Gong, Y. (2022, May). How does corporate social performance affect
investment inefficiency? An empirical study of China market. Borsa Istanbul Review,
22(3), 515–524. https://doi.org/10.1016/j.bir.2021.06.016
Johnson, Z. S., Mao, H., Lefebvre, S., & Ganesh, J. (2019, April 23). Good Guys Can Finish
First: How Brand Reputation Affects Extension Evaluations. Journal of Consumer
Psychology, 29(4), 565–583. https://doi.org/10.1002/jcpy.1109
Kroon, J., de Klerk, S., & Dippenaar, A. (2003). Developing the next generation of potential
Singh, K. and Misra, M. (2022). The evolving path of CSR: toward business and society
https://doi.org/10.1108/JEAS-04-2020-0052
https://www.vinamilk.com.vn/baocaophattrienbenvung2021/index-en.html
Warren, J. (2009). Develop a strategy for recruiting future employees. Quality, 48(10), 40–43.
World Economic Forum, The Schwab Foundation for Social Entrepreneurship. (2016). Social
Innovation: A Guide to Achieving Corporate and Societal Value. Retrieved 25 February
2016, from https://www.weforum.org/reports/social-innovation/