SUMMARY SLIDE

Recurring Optimization Process

Chapter 5: PPC Optimization in Amazon
● Be aware of your Cost Per Acquisition (CPA), which is how much spend is needed
to gain a sale

● Irrelevant Search Terms can be defined as any Search Terms that are completely
unrelated to the products within the ad

● When in doubt, always make data-driven decisions with PPC. There is no need
for guessing when you have data to review

● Following a weekly and monthly optimization cadence will help create consistent
improvements towards set goals or initiatives