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  • MK201 Midterm Exam - 2560

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    Jaruwit Lalitrattana
    16 views24 pages
    The document discusses key marketing concepts like understanding customers from outside-in, focusing on product benefits rather than features, connecting with customers through social responsibility, and combining lifetime customer value and cost to benefit analysis. It also touches on topics like brand equity, supplier connections, budget reductions, segmentation based on lifestyle and life stage, and using business to make the world a better place.

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    MK201 Midterm Exam_2560

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    The document discusses key marketing concepts like understanding customers from outside-in, focusing on product benefits rather than features, connecting with customers through social responsibility, and combining lifetime customer value and cost to benefit analysis. It also touches on topics like brand equity, supplier connections, budget reductions, segmentation based on lifestyle and life stage, and using business to make the world a better place.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    16 views24 pages

    MK201 Midterm Exam - 2560

    Uploaded by

    Jaruwit Lalitrattana
    The document discusses key marketing concepts like understanding customers from outside-in, focusing on product benefits rather than features, connecting with customers through social responsibility, and combining lifetime customer value and cost to benefit analysis. It also touches on topics like brand equity, supplier connections, budget reductions, segmentation based on lifestyle and life stage, and using business to make the world a better place.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 24

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