WOLAITA SODO AVET COLLEGE

DEPARTMENT OF BASIC SCIENC

CROP PROERODUCTION LEVEL-I STUDENTS AGRICULTURAL MARKETING
SUMMATIVE ASSESSMENT
Name:_____________________________Id.No:______________
PART II: CHOOSE THE BEST ANSWER FROM THE ALTERNATIVES AND
ENCIRCLE IT
1. Which one of the following is NOT true about marketing functions?
A. It is identical with business activities
B. It involves in the movement of goods from the producer to consumer
C. Risk-taking is one of the facilitating functions of marketing
D. Processing is one of the facilitating functions of marketing
2. Which one of the following types of contact farming specifies the manner in which the
commodity is to be grown, such as the planting density, use of pesticides, and timing of harvest?
A. Resource providing contract B. Product management contract C. Marketing contract D. All
3. Which one of the following is NOT true about marketing plan?
A. It is an operational document
B. It is developed after starting business activities
C. It consists of not only marketing strategy but also an action plan.
D. It is your road map for achieving your marketing goals.
4. One of the following is not among few standard elements of marketing actin plan.
A. market B. Key performance indicators C. Product D. Marketing budget
5. Which one is usually entirely used up in the annual production cycle?
A. Fixed resources B. Short-term or variable C. operational resources D.B&C
6. An agreement between farmers and marketing firms for the production and supply of
agricultural products under forward agreements, frequently at predetermined prices is____
A. Contract farming B. Contract Farming Requirement
C. Contract farming systems D. Agricultural products
7. Among models of contract farming, which one include trader-farmer arrangements whereby
the trader buys up (part of) the farmers' harvest before the actual harvest has taken place?
A. Intermediary model B. Informal model C. Multipartite models D. Centralized model
8. An analytical tool used to display past, present, and future data to efficiently track and
optimize the performance of a company is_____.
A. Information B. Data report C. Documentation D. Data
9. One of the following is NOT among the ways of Collecting Customer Feedback.
A. Reporting B. Talking to Customers C. Customer Incentives D. Survey Organizations
10. Transportation activity creates;
A. Form utility B. Place utility C. Time utility D. Possession utility
Part II. Matching.
Match items under column “A” with items in column “B”.
No: “A” “B”
1. A
2. B.
3. C.
4. D.
5. E.

Part III: Workout

Assume that you are planning to produce maize in one hectare and you are required to purchase
maize seed, NPS, and Urea. Additionally, you require labor, oxen and land. The summarized
costs and benefits of maize production are specified in Ethiopian birr (ETB) as follows;
Costs of maize Amount(ETB Benefits of maize Amount(ETB)
)
Maize seed cost 1,000 Benefit from the sale of 240,000
maize
Cost of NPS 500 Benefit from the sale of 15,000
straws and other by-products
Cost UREA 350
Cost of labor 1,500
Cost of oxen rent 500
Cost of land rent 3,000
Total cost _______ Total benefit _______
Answer the following questions, based on the information given in above table:

A. Estimate total costs and benefits of the maize production

B. Calculate cost-benefit ratio

C. Interpret the results.