MOUNT CARMEL COLLEGE OF CASIGURAN

Casiguran, Aurora

CHAPTER I
INTRODUCTION

Background of the Study

Quail eggs are a special delicacy in the modern world
and is currently gaining more and more traction in the market
over the years. One might even underestimate the potential of
the product without studying it and people need to understand
that the market for quail eggs can potentially reach the
market for chicken eggs. Which is why the proponent, Aira M.
Angara, decided to conduct a feasibility study on Quail Egg
Production to test its viability in the market of Casiguran
Aurora and neighboring towns.
A single quail egg provides a significant chunk of your
daily vitamin B12, Selenium, Riboflavin, and Choline needs,
along with some iron – all in a serving that contains only 14
calories. This is certainly favorable to those who are aiming
to lose weight and stay healthy. Of course one might argue
why not just buy a (chicken egg) normal egg? And to counter
that, we all know that the price of chicken egg have been
rising exponentially in the last couple years and it will
reach a point where buyers will search for alternatives.
That’s where the business comes in and take advantage of the
situation. For this to happen, the business needs to be
established early on to create a foundation and loyal
customers.
The market of quail eggs is broad ranging from ordinary
households to business owners in need of supply for the
product, like street vendors to restaurant owners. The
business can even sell the quail eggs fresh, boiled, salted,
pickled or as “balut”, quail bird meat can even be used in
dishes the same way chicken meat is cooked. With the
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Casiguran, Aurora
promising success of the business, the researcher is thrilled
to make the study in order learn and discover aspects of the
business that may pose problems so that the researcher can
make a strategy to tackle these problems.

History of the Subject

Quail is a collective name for several genera of mid-
sized birds generally belongs to the order Galliformes. Old
World quails are found in the family Phasianidae that
includes mainly Coturnix Quail, the Chinese Blue Breasted
“Button” quail and the African Harlequin Quail.
The reference to quails can be traced back in the old
testament of Bible. Egyptians were known to catch quail for
meat. In China, these birds were raised as pets as singing
birds. In late eleventh century, quail was brought to Japan
from China.
It is known that a Japanese Emperor got cured from
tuberculosis after eating quail meat. Afterwards, Japanese
people started raising quail extensively for meat and egg.
Since the wild quails were tamed and bred in captivity by
Japanese people, the birds came to known as Japanese quail.
In India, quail keeping started in 1974 at Ijatnagar,
when Central Avian Research Institute, introduced improved
germ plasm of domesticated quail varieties from Japan, and
then in 1983 at Tamil Nadu. Thereafter, agricultural
Universities of Andhra Pradesh, West Bengal; veterinary
colleges as well as animal husbandry department played a
vital role in the promotion of quail breeding as a farm
enterprise.
https://www.notesonzoology.com/poultry/quail-distribution-
history-and-economics/629
 MOUNT CARMEL COLLEGE OF CASIGURAN
Casiguran, Aurora
The Quail Farming industry includes poultry farms that
raise quails for their meat and egg. Quail farming production
here in Casiguran does not yet exist, but there is some who
supply quail eggs although their product is imported from
other provinces like Bulacan. Which is why it can also be
advantageous to other suppliers of quail egg in neighboring
towns to buy from the proposed business to lessen the cost of
transactions and transportation.

Objective of the Study

This study aims to test the practicality and viability
of Quail Egg Production in Casiguran Aurora to see if it can
provide jobs and revenue for the community. It will also
review the health benefits of the products offered by the
business to the people of Casiguran Aurora. When the result
of the Feasibility study is favorable to the proponent, the
business is planned to be established in the near future.

Management Aspects
The business requires capable hands in managing the
business in its day-to-day activities.
 To determine the requirements in establishing a Quail
Egg Production.
 To describe the operational requirements of Quail Egg
Production.
 To identify the form of the business organization.
 To provide seminars to employees which will improve
morale and management skills
 MOUNT CARMEL COLLEGE OF CASIGURAN
Casiguran, Aurora
Marketing Aspects
 To identify the target market of the business.
 To determine the quantity of supply needed to satisfy
the demand.
 To determine the market feasibility of the business.
 To impose marketing strategies that will improve market
share of the business.

Technical Aspects
 To identify the materials and equipment needed for the
operation of the business.
 To identify the process of transaction between the
business and its customers.
 To identify the production technology management.
 To determine the best method for producing quail eggs
efficiently.

Financial Aspects
 To maintain and quite possibly improve financial
stability.
 To determine the total-project and hidden costs.
 To provide salary and bonuses to the employees.
 To determine the time it will take for the initial
investment or capital to be returned to the proponent.

Socio-Economic Aspects
 To create job opportunities for the community.
 To increase internal revenue of the municipality of
Casiguran.
 To describe the effect of Quail Egg Production business
to the community.
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Casiguran, Aurora
Contextual Environment of the Project
The propose business will be established at Brgy.
Marikit Casiguran, Aurora. The area is favorable because it
is far away from residential areas to avoid disturbances and
it is easily accessible to customers. The proposed area of
the location is favorable to the business because it easily
introduces or exposes itself to the public which may result
in more customers.

Project Vision-Mission
Vision
To become one of the leading quail egg producer not only
Casiguran, but also in other Municipality of Aurora Province.
Mission
To sell high quality product with affordable price to
our customers for the purpose of gaining their trust and
continued patronage. To produce large quantity of quail eggs
with consistent quality.

Scope and Limitation of the Study

The study started in the month of September and ends in
December 2020. The study only covered essential aspects of
the business such as management, marketing, technical,
financial and socio-economic.
The information presented are gathered through the use
of internet, studies and unpublished materials for instance
feasibility studies of previous students of Mount Carmel
College of Casiguran. Data may not be sufficient due to the
probable inadequate skill of the researcher. The study is
restricted by time barriers, if proponent have more time to
polish the research it may be more reliable.
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Casiguran, Aurora
Significance of the Study
The study will be beneficial not only to the proponent
but also to the community of Casiguran Aurora for it will
provide additional revenue to the local government. The study
is important because it will inform readers of the better
alternative to chicken egg which is now getting more and more
expensive.

Customers
The proposed project will greatly help consumers by
assuring them of a stable supply of quail eggs in the
vicinity of Casiguran Aurora.

Entrepreneurs
The propose project is very promising in terms of
financial performance. Entrepreneurs may be attracted to
invest in the business and in reading this study, they will
reach a decision much faster.

Community
The proposed project will not only provide job
opportunities and revenue in the community but it will also
provide alternative and much cheaper product to normal egg
(chicken egg).

Methodology of the Study

The method used in the study is research method. The
proponent conducted interview and asked questions to certain
persons who are knowledgeable in the matter. Before an
interview is conducted, the proponent will first identify the
person to be interviewed and set a date for formality. If the
interviewee approved of the schedule, the proponent must then
 MOUNT CARMEL COLLEGE OF CASIGURAN
Casiguran, Aurora
formulate relevant questions to ensure time of the
interviewee is not wasted. Online research will be the main
data gathering source of the proponent. Prudence will be
practiced in order to better examine the data.

Method of Data Analysis

The following financial tools were used in analyzing the
data.

Rate of Return of Investment (ROI) – indicates the

profitability in the total asset or total capital, borrowed
and invested.
Net Income
ROI =
Investments

Rate of Owner’s Equity (ROE) – indicates profitability

in the used of investment capital or the amount of return per
peso of owner’s equity.
Net income
ROE =
Average Owner’s Equity

Payback Period – measures the length of recovery of an

investment.
Investments
Payback Period =
Average Cash Return per Year