Business Case Assessment Form

Proposer name Department

Khadija Shahid IT Department
Arwa Tayyab
Kehkashan Rafiq
Mubarra Siddiqui
Title Date Reference No.
Fingerprint sensor for bikes 2nd April, 2020

1. Introduction

We have identified that there is very immense need of security for bikes in Pakistan . For the
security and protection of the bikes our proposal is to introduce fingerprint security system in
bikes. With this not only the bike would be unlocked by the fingerprints, in fact it would not be
able to start without fingerprints of the individual whose fingerprints are stored in the system.
No one is catering this need of consumers. So being the first mover the company will enjoy
certain benefits, like all market share to itself. But in order to effectively sustain that position,
products must also deliver faster performance, more complex security algorithms and better
privacy solutions. We will provide fingerprint-based biometric solutions to our target markets of
motorbike manufacturers and motorbike owners. We will start with big cities and
manufacturers, as they are most aware of this issue and will be willing to try the solution when
presented to them.

2. Strategies

As our organization already provides biometric solutions to banks and other organizations and its
mission is to grow and provide fingerprint security solutions to consumers in every sector, so this
project aligns with that. Also as our product line is same, so there won’t be any major changes in our
production and other operations. But as these sensors are for bikes which can be subjected to
weather change like rain and winds, so these sensors will need some modifications, like they need to
be waterproof and anti- dust. This will ensure that the performance of sensors is not effected
irrespective of weather. As the product is new for the market, so some marketing strategies will need
to be implemented to effectively target and capture customers.
3. Benefits

The organization will enjoy the benefits of first mover advantage. As there is no organization in
Pakistan that is responding to this need of consumers, so our organization will have all the market
share to itself. Also our organization will have the database of fingerprints of our customers, which
we can sell to the government maybe in future if need arise.
The users will experience increased protection and safety and will have to worry less. They also
don’t have to carry their keys as their bikes will be unlocked with sensors. They can store multiple
fingerprints to unlock a bike.

4. Implications of not undertaking Proposal

The product is being developed in order to solve an immediate problem that is bike theft. Last year,
more than 2,187 motorbikes have been stolen in just 11 months according to statistics. We aim to
develop the scanner so as to provide best security against unauthorized use and theft of motorbikes.

If the proposal does not go ahead, we will lose our chance to provide a product that is expected to
have sufficient place in the market, moreover this proposal will lead us to first mover advantage.

5. Alternatives

According to our findings, there are no potential alternatives of this specific problem yet. However,
there are chances that soon some other method may be introduced.

Manual locks (wire lock) and handle locks have always been used in the past for the purpose of
security of bike which are not reliable and completely safe. One solution we feel as sufficient is our
product i.e. biometric scanners.

6. Organisational Areas Affected

Basic structure of the organization will not be effected as we will form a separate team for this
project, just a minor change will take place in the staffing.

Project team: We will focus on developing a team for this project based on experts from different
department. Are there any staff contract changes and other potential personnel related issues?

In house expertise will be used to support the project. Our own IT specialists and experts from other
departments will be serving in the team, however, if needed we will opt for outhouse support
Training sessions will take place in order to develop skills and capabilities of project team members.

7. Risks

1) Major risk in that our competitor can launch it easily in the future.
2) There are chances that competitors can introduce the product better price than us.
3) There are chances that companies can directly start producing it rather than taking it from us.
4) There are chances in our market that some customers don’t accept the change quickly so there are
chances that we are unable to achieve our targets in the first year.
5) There are chances that our marketing team will not be able to achieve targets.

8. Investment Costs

1) Launching an event = 200,000

2) Initial Marketing = 1000,000
3) Initial Production Cost = 1000,000
Total = 2200,000

9. Running Costs

1) Increase in utility bills per month in developing this product = 200,000/ month.
2) Employees for marketing = 500,000/month.
3) Monthly marketing apart from initial marketing= 100,000/month
Total = 800,000

10. Payback

We will initially market, license and retail one distinct product, that is the fingerprint sensor for
vehicles. There are no biometric fingerprint companies in Pakistan. So being the first mover the
company will enjoy certain benefits, like all market share to itself being the monopolist. The
promised to has pioneered the design of the identification process that eradicates the need for non-
automated methods such as manual keys, which are subject to lose or theft. People are looking for
ways to protect their vehicles and this resource can help them with that. If this idea is implemented
the individuals would feel free to park their bikes wherever they want without any worry and that’s
why the risk of theft would become very low. The product is physical so the cost of employees
salaries, material costs and other expenditures cost are high in start-up year, on the other hand, the
product Is new so its benefits in terms of sales annually. The investment put in the product will
provide benefits after one year of what scales the investment amount is payback. The project is
worthwhile from the benefit prospective because it unique and it's easy to attract customers in the
vehicle market and easy to generate profits.

11. Timescales/Phasing

A sufficient amount of funding is raised to cover this project and operations cost and there are
further additional private investments required. The project capital covers all the expenses in the
initial year. The timescale for the increase in sales is not fixed it depends upon how we target the
market in which sales increases in one year or it takes more time. The design, implementation, and
development of product phase is completed in the timescale of one year so that the complete project
is ready to target the market segmentation. The annual sales increase after completing these
particular phases of project commencement.

12. Decision
The proposal is approved because all the conditions are fulfilled.

Authorised by Post Date

Name of Assigned Project Sponsor Date