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Annas Aman, Pepsi Cola Assignment
Annas Aman, Pepsi Cola Assignment
By Annas Aman
MS Management (Finance)
1st Semester
Q1. Should Irfan Mustafa continue merging the bottlers? Why or why not? How can he convince the
bottlers to merge? Should he crack down on cross-franchising?
Answer:
Q2. Should Irfan Mustafa build, maintain, or cut the Team brand in Pakistan? Why? How? Should he
keep Clear Team? Why?
Answer:
Q3. How Should Irfan Mustafa balance the investment and efforts across the four brands; Pepsi,
Mirinda, 7up, and Team in Pakistan? What are the challenges he faces for each brand?
Answer:
Q4. Should Irfan Mustafa market Team in rural areas only, in urban centers as well, or neither? Why?
Answer: