1/14/23, 11:25 PM 2nd Module Assessment

Dashboard / My courses / 2 Sem 5_MKTG316 / Module II The Internet Marketing Mix / 2nd Module Assessment

Question 1

Not yet answered

Marked out of 1.00

Which of the following is not a standard in online advertising?

a. Referral Links
b. Dynamic Banner
c. Signal
d. Banner
Clear my choice

Question 2

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Marked out of 1.00

The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson.

a. sell
b. sizzle
c. speak
d. save
Clear my choice

Question 3

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Marked out of 1.00

The ________ plays a major role in better content creation.

a. icon
b. keyword
c. description
d. viewport 
Clear my choice

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1/14/23, 11:25 PM 2nd Module Assessment

Question 4

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Marked out of 1.00

Which of the following is not a traditional forms of digital marketing?

a. radio
b. TV
c. billboard
d. All of these
Clear my choice

Question 5

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A _____ is a collection of linked web pages that are treated as a single entity and served from a single web domain.

a. webpage
b. website
c. index
d. protocol
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Question 6

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Marked out of 1.00

What is the term used to describe when a customer arrives at a specific webpage and completes a pre-defined action?

a. Conversion
b. Calculation
c. Metrics
d. Tracking
Clear my choice

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1/14/23, 11:25 PM 2nd Module Assessment

Question 7

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Marked out of 1.00

The most essential keywords should cover the ______.

a. Strategy
b. Powerful Headline
c. Long tail of search
d. Link
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Question 8

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It is important to determine audience demographics and develop targeted ads for ____.

a. Digital Media
b. Traditional Media
c. Communication
d. None of these
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Question 9

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_____ increases the chances of turning the visitors into leads and final conversions.

a. Non Quality traffic

b. Non Quality traffic
c. Assumed Traffic
d. Static Traffic
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1/14/23, 11:25 PM 2nd Module Assessment

Question 10

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Marked out of 1.00

___________ helps in providing the user the gist of what is the article about.

a. Meta Flags
b. Meta tactics
c. Meta Description or Meta tags
d. None of these
Clear my choice

Question 11

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Marked out of 2.00

The website of a business to business company which does not sell online belongs in which type of website?

a. Media or publisher
b. Transactional
c. Relationship-building
d. social Network
Clear my choice

Question 12

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Marked out of 2.00

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?

a. A strategy that tries to appeal and recall its target audience.

b. A marketing strategy approach.
c. Yet another name of social media marketing.
d. A technique more focused on creating and distributing valuable as well as relevant content to its
users/audiences.
Clear my choice

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1/14/23, 11:25 PM 2nd Module Assessment

Question 13

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Marked out of 2.00

Companies charge ____ from others for allowing them to place a banner on their sites.

a. Transaction Fees
b. Licensing Fees
c. Affiliate Fees
d. Advertising Fees
Clear my choice

Question 14

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Marked out of 2.00

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be
described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in
real-time is called as _____.

a. Direct Marketing
b. Electronic marketing
c. Interactive Marketing
d. Indirect Marketing
Clear my choice

Question 15

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Marked out of 4.00

The benefit of digital marketing that involves interactivity with web users for example through survey and polls ,is known
as the ________ benefit.

a. Sizzle
b. Sell
c. Serve
d. Speak
Clear my choice

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1/14/23, 11:25 PM 2nd Module Assessment

Question 16

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Marked out of 4.00

Of the following website functions, which is the most important?

a. Having free reports, downloads, etc

b. Describing the services your company provides
c. Capturing email addresses of visitors
d. Having contact information on every page
Clear my choice

Question 17

Not yet answered

Marked out of 4.00

Which of the following is an important aspect of creating blogs and posting content?

a. Using a witty username

b. Posting at least once a month to the blog
c. Social Media Optimization
d. All of these
Clear my choice

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