INTRODUCTION

COMPANY NAME DIGITAL MARVELED PVT. LTD

COMPANY OVERVIEW:

Digital’s aim is to take digital reading to the next level and provide you with a one stop

destination for all your reading needs. No more searching for your favorite magazine or

newspapers from different sites. Just read on the go from a myriad of categories. They

have listed the magazine from every genre to make your search easier. Be it regional or

international; you will find every newspaper on this digital newsstand.

Apart from popular magazines and newspapers, you will be exposed to a wide variety of

blogs and articles from different genres. You can also binge read on your favorite poems,

comics, and books from any corner of the world. The have aligned all the books and

poems from renowned authors into distinctive categories so that you can easily filter them

out.

What company do?

It is an online digital reading and publishing platform where you can access all kind of

newspaper, magazines, books, poems, comics both online and offline. Digital has also

started its own issue of magazines that will satiate all your reading needs. From travel,

food, business, sports to celebrity and lifestyle, you can find it all here. With the current

pandemic situation, going digital seems to the ideal way to stay protected. They believe in

digitalization. Hence, they bring you everything you want to read under one roof. Read,

subscribe and shop, Digital Marveled is your next door reading buddy that understands all

your needs.
Digital Marveled Private Limited is the unlisted private company incorporated on 20 July

2021. It is classified as a private limited company and is located in Noida, Uttar Pradesh.

Its authorized share capital is INR 5.00 lakh and a paid-up capital of INR 0.50 lakh.

The Corporate Identification Number (CIN) of Digital Marveled Private Limited is

U22200UP2021PTC149083. The registered office of Digital Marveled Private Limited is

located at Kanpur, Uttar Pradesh.

Founders/ BOD:

They have 2 directors only: -

1. Abhay Kumar

2. Amrita Sinha

Business Model:

B2C (Business to Customer)

4P’s: -

 1P (Product): - Magazines, newspapers, Books, Comics, Poems reading as well as

writing.

 2P (Price): - There are two price plans namely: -

With Creative Writing: -

RS. 549 for 3 months

 RS 749 for 6 months

RS 999 for 1 Year

RS 1599 for 2 Years

RS 2149 for 3 Years

RS 2749 for 4 Years

Without Creative Marketing: -

RS 499 for 3 months

RS 699 for 6 months

RS 849 for 1 Year

 3P (Place): - Digital platform i.e. over internet

 4P (Promotion): - Social media is the best promotional tool applied by the

company.

INTRODUCTION OF THE TOPIC: -

“A STUDY OF CUSTOMER ACQUISITION IN THE CONTEXT OF DIGITAL

MARKETING”

The digital platform has done much to reshape how people read, write and access

information. Once handwritten blogs and news are now word-processed. Digital

platforms bring vast changes in reading methods. Though still at a nascent stage of

market development, Digital platforms have slowly gained a foothold, given their many
 advantages including easy accessibility, lower costs (compared to print books), and

portability.

1. RESEARCH OBJECTIVES: -

Objectives provide the guidelines for which the research work is done. A study without

on objective is of no use. Research work is done in order to get answers to certain

questions named as objectives of the study. The objectives for which this particular study

is carried out are as following:

Objective 1- To analyze the consumer buying behavior towards digital reading

Objective 2-To analyze the preference of consumers towards digital reading over

traditional reading in context of Digital Marveled Private Limited.

2. RESEARCH METHODOLOGY: -

Research Design: Descriptive research because it primarily focuses on describing the nature

of a demographic segment and Exploratory research because it helps to explore more about

the consumer preference for online or traditional reading.

Data Requirements: Primary data which is collected through self-structured questionnaire

Sampling Technique: Convenience Sampling

Sample frame: The data was collected through Google Forms; the sample frames were the

individuals who are using digital reading platforms.

Sample Size: Sample size was 50 respondents.

Data collection instruments: Data was collected through Google Forms.

3. MANAGERIAL IMPLICATIONS: -

 The study will be helpful to know the awareness level of digital reading platforms

among the readers so new awareness programmers can be formed as per results of the

study.

 This study will help to identify how digital transformations of reading practices is

driving the customer experiences.

4. LEARNING OUTCOMES: -

 Effectiveness of online reading platforms.

 Correct Potential of digital reading content in Ghaziabad region.

 Future demand for digital magazines, newspapers and other digital reading

platforms.

 Helps to enhance marketing skills like communication skills, Convincing

skills, and listening skills and build social network.

5. REFERENCES: -

 https://dmarveled.com/
 https://www.thecompanycheck.com/company/digital-marveled-private-limited/

U22200UP2021PTC149083