Business Idea:

Pet care industry is expanding because of the growth of the pet population, trends
inspired by pet humanization as well as the evolving demand of pet care in developed and
emerging markets especially during the pandemic. Common pet care business paradigms are
found, which are pet food, pet product, and pet service. The paradigms of pet food and pet
products are mainly composed of divisions of product categories, breeds, functions, formation.
Pet services include overnight care, pet sitting, puppy care, playtime visits and other specialty
services. The pet care market is also related to the smart technologies such as apps and
smartphones, which can provide convenient services with various aspects for pet owners. The
popular species of pets are dogs, cats, fishes that are kept in indoor aquariums, birds, rabbits,
hamsters and guinea pigs. We mainly discuss pets in two categories; they are Dogs and Cats due
to the limits of data available.

Need for Launch:

In the middle of the pandemic, people started their work from home and students were
also doing their studying in online mode. So, the pets have gotten used to having their humans
around all the time and some of them have bought or adopted new pets to get ease with their
boring schedule. But now, with the number of COVID-19 cases going down all over the world,
the offices, schools and colleges have started reopening across the country. Pet parents are faced
with the problem of leaving their pets alone at home. Being alone leads to an increase in the level
of stress and anxiety in pets and also there is a development in the insecurities of pets. The most
essential things for healthy pets are giving specific nutrition at the right time, providing a safe
and cozy shelter, regular potty breaks for every 2 to 3 hours and mainly regular exercise. Study
says, if a person is not there to take proper care of the pets, it will change their behavioral pattern
of the pets (maybe aggressive) due to their high stress levels. The pets need to be taken care of.
As of now there is an increasing demand in pet care services and also most of the previously
opened pet care services are presently not in an active mode. We are introducing our XYZ Pet
Care Services.
Description of Service:

 Our business idea will provide full time i.e. 24/7 care and support to the pets not
only in the case of services also in the form of their foods and essentials. 
 XYZ Pet care services also sell food products and pet accessories.
 XYZ Pet care service includes vet clinics with experienced doctors, grooming of
pets, pet walkers and training. 
 Each pet meets different requirements so we are doing consultation according to
that and providing the personalized care of pets.
 XYZ Pet care services are not charging as much higher prices when compared
with our competitors and also, we are providing discounts to those who own our
membership. 

Vision, Mission and Value Proposition:

Mission:

Ease the busy lives of our clients by providing superior pet care with excellent client service

Aim to form peace of mind by guaranteeing that every pet area unit being cared for with the exceptional
and personal attention that they earn, within the comfort of their own residence, whereas you’re away.

Tend to respect you and your property in the slightest degree of time, and to love and treat your pets
like they were our own.

Vision:

To work towards a future where we are industry representatives of the premium quality products, keep
improving our adds-on servicing qualities and to become the reputable advertisers in the country, and
strive for expansion through innovative marketing and business development globally.

Value:

Provide the best quality products and services and establishing ourselves in the offline and online
experience for your convenience

Promote social development and create real value out of something that we achieve Establish of visual
platform for advertisers to use our website to increase their online presence Give you best information
by creating our own catalogue to let them make a quick decision for their optimal buying experience.
Products and Service
Our business will be providing one pit stop service in the pet industry which will
be a new and unique idea which will bring a new ideology in the pet industry.

The product and services we will be providing to our customers and clients will
be, 24 hours care of their pet, a Vet clinic for the pets, a training center for the
pets, Grooming and Cleaning Service for all the pets, Doctor and Ambulance
service at door step, last but not the list a shop with home delivery.

In addition of this we will be providing a cafe for both owner as well as pets for
extra revenue.

The descriptions of all the service are as follows:

1. 24 hour care- This care center will be providing a 24 hours care center to
all the pets admitted their in our care, this department will basically be
providing all necessary thing and care for the pets in the care which will be
including jogging, training, food, and 2 of the most important thing that are
love and care.
This service will be having more of different department which will be Dog
care (this department will be taking care of the different dog admitted in
our care), second department will be cat care (this department will be
taking care of all the different cat admitted in our care), third and the last
department will be other pet animal department (this department will be
concentrating on rest of the pet animals like birds, rabbit, etc).
All the department are made in such a way that all different animals can be
separated if they are not comfortable with each others also as we are
going to have a lot of pets in our care we will be providing a name tag to
each of them to provide them a better care.
2. Vet Clinic- Their will be a vet clinic with 2 different skilled and experienced
doctors who will be providing all the different medical treatment and care
necessary to the pets, they will also be providing high level treatment such
as surgery if required.
3. A training Center- In this training center different professional trainer will
be providing different training to the animals, for more specifications dogs
will be provided training for saving their as well as others life during an
attack or an emergency, or it could be just a basic living training, cat might
be trained for animal gymnastic training, parrots to talk and etc. The
training center will be divided in 3 different sections which are same as
care service those are dog, cat and different animals center.
4. Grooming and Cleaning Service- Here we will be providing different coming
and cleaning service to the pet that come to our care, the description of
service that we will be provide are brushed, bathed, and dried, as well as
trimmed or clipped with clean, sanitized brushes and clipper blades.
5. Doctor and Ambulance service at door step- In this service we will be providing doctor
and ambulance for treatment as well as for emergency treatment, we will be having 2
ambulance which will be used for transportation of pets and doctor, the 2 doctors will be
going to provide treatment at home mainly for the pets in emergency or for the pets that
can’t be brought to the clinic like cows, buffaloes, etc.
6. Shop- This is a shop for selling pets, pet food, and pet accessories. This will be having
all the pets, with best quality of foods and accessories that one can provide for theirs
pets.
7. Cafe- This is just an additional revenue providing to the business also it would be
helping our customers to have nice time pass while they are waiting for their pets
service is going on.
About the Management

For now the management team will be including all the business partners which
will be selected as per their skills and experiences and the management team
consist of as follows-

1. CEO- He will be responsible for managing a company's overall operations. This

may include delegating and directing agendas, driving profitability, managing company
organizational structure, strategy, and communicating with the board.
2. COO- he is responsible to Design, plan and implement business strategies, plans
and procedures. Set comprehensive goals for business growth and success. Establish
policies and procedures that promote company culture and vision.
3. CFO- he is responsible to optimize the financial performance of a company,
including its reporting, liquidity, and return on investment.
4. CTO-  He is responsible for overseeing the development and dissemination of
technology for external customers, vendors, and other clients to help improve and
increase business. They may also deal with internal IT operations if a company is small
and doesn't have a chief information officer.
5. CMO- he  is a C-level corporate executive responsible for activities in an organization
that have to do with creating, communicating and delivering offerings that have
value for customers, clients or business partners.
6. HR Manager- The Human Resource Manager will lead and direct the routine functions
of the Human Resources (HR) department including hiring and interviewing staff,
administering pay, benefits, and leave, and enforcing company policies and practices.
7. CLO- the CLO is responsible for monitoring for firm misconduct, supervising
internal and external legal resources, and advising the CEO and the board of
directors on matters of compliance.

Different Management Departments in our business are as follows-

1. Operational Department- This department has a simple work of looking

after day to day running and helps the business to successfully achieve its
goals. This department works also involves managing the operations and
processes of an organization. Some of the functions performed by an operations
manager include supply chain management, product design, forecasting, quality control,
and delivery management.
2. Marketing Department- It serves as the face of your company, coordinating and
producing all materials representing the business. It is the Marketing Department's
job to reach out to prospects, customers, investors and/or the community, while creating
an overarching image that represents your company in a positive light.
3. Finance Department- finance department is the unit of a business responsible
for obtaining and handling any monies on behalf of the organization. The
department controls the income and expenditure in addition to ensuring effective
business running with minimum disruptions.
4. HR Manager- it works with talent management, compensation and employee
benefits, training and development, compliance, and workplace safety. An HR
department can help provide organizational structure and the ability to meet business
needs by effectively managing the employee lifecycle.
Pet Industry Analysis

Pet Care Market size surpassed USD 232 billion in 2020 and is poised to
expand at over 6.1% CAGR between 2021 and 2027. Technological
advancements that are making grooming, training facilities, and boarding
accessible to the owners and assist in keeping track of the pets are
expected to boost the market growth.

Many people were forced to stay at home for an extended amount of time as a result of COVID-19's
impacts, whether owing to shelter-in-place orders or work-from-home advice. As a result, pet
shelters recorded an increase in adoptions and fostering.The pet sector has been exploding in recent
years. According to the American Pet Products Association, about 85 million households own a pet,
with pet ownership increasing from 56 % to 68 % in the last 30 years. Technology and the
introduction of internet purchases have contributed to some of the changes in pet ownership.
However, the majority of the expansion of the market is due to cultural shifts. As millennial and
Generation Z consumers have grown into adulthood, they have embraced their pet-owning and pet-
loving lives significantly more than their predecessors.In 2020, households headed by the younger
generation accounted for over 60% of pet ownership, whilst households headed by baby boomers
accounted for about 30% of pet ownership.
Furthermore, pet owners are demonstrating a strong desire to learn more about pet health issues.
They are promoting companion animal preventive care. As a result, responsible pet ownership has
been increasingly popular in recent years. This is also a crucial trend that is driving pet care product
sales and, as a result, the pet care industry.
Moreover, people are making lifestyle upgrades to mark their share in reducing the ecological
footprint in daily lives which includes pet products too. A significant share of pet accessories is made
with more sustainable and recyclable materials instead of plastics. For instance, in February 2022,
Neo Bites became the first Carbon-negative dog food company in the US.
Competition Analysis
As a growing industry The Pet Industry has only a few competitors in the market which of companies
are mainly in Pedigree Petfoods, Mars PetFood, etc, but the point here is that these companies
are only in the food sector of the pet industry and that’s a benefit for us as there is no company
in the service sector of the Pet industry.
And about the food sector of the pet industry we are only the seller so we can choose one or all
based on their price or quality for their product.
So we will be having a very greet advantage that there is no competition in the market as there are
only small shops providing these services as we do, these shop can make a problem only in the
starting 6 months as for these months we will have only 1 shop and people might have problem of
competition but it’s also less chance of competition as there is no shop which provide all the services
at the same place so people might like our idea as there is no shop providing all the services and
products at the same place.
So based on this we can state that we don’t have any major competition in the pet industry.
SWOC Analysis

Discover Your Strengths

Begin by determining what you have to provide that gives your company an edge. If you're a
well-known pet groomer starting out on your own, you already have a valuable client list and
may rely on word-of-mouth marketing

Acknowledge Weaknesses

Many salon owners are socially inept. Owners don't generally drop off their pets and leave, as
at a traditional pet salon, therefore you must be comfortable doing your job in front of your
clients.

Opportunities for Growth

If you build a large enough client base and a qualified team, it's simple to grow your
geographic area and number of trucks. Rather than paying the costs of launching a new salon
in a storefront, you may purchase and outfit a new van.

Threats to Consider

Because many pets’ owners value addressing their furry friends' needs even if it means
obtaining less of what they want for themselves, pet groomers aren't as affected by the
economy as you might think
Human Resource Planning
As we have only 1 store for the first 6 month as per our plan and then we open 4 more store
and then every year 5 more store.
As per the first store we have different department for different sections we will be having
different types of employees required with different skills.
The brief discussion of the employees required for our business is as follows-
1. 24 hour care- In this service we have 3 different sections for dog cat and the last for rest of
the pets and as per our plan we have 2 employees in each of the section.
2. Vet Clinic- In this service we will be having 2 doctors and 4 different nurses who will be fully
skilled in their work where as 4 nurses will be divided into 2 each with 1 doctor.
3.A training centre- In this services also their will be 3 more of the section where there is a
requirement of 2 people in each section where they have to be skilled sop that they can train
pets in our care.

4.Grooming and Cleaning Service- Their will be around 5 stations for grooming
and cleaning of the pets where each sections will be requiring a minimum of 1
person for each stations which makes a total of 5 person.
5. Doctor and Ambulance service at door step- Here we will be having 2 ambulance in
which we will be having 2 doctors, 2 nurses and 2 drivers in each of the ambulance.
6.Shop- Here we will be having a total of 4 personals where 1 will be at the billing
counter and the rest 4 will be there at attend the customer for their needs of the product.
7. Café- Here we will be having 4 personals for the service of the customer of the
customers.
8 reception and the billing counter- a total of 2 people where 1 will be at each of the
place.
Road Map /Milestone Schedule
Our road map has been made for the next 5 years where as each year will be having a planned
growth and expansion.
Brief of each year-
1 year- This the current year when we have started the business for the first 6 month we will be
having only 1 store through which we are we will be learn and having more experience and then
from that learning we will open 4 more stores in the same city.
2nd Year- We will be choosing a different city and opening 5 more stores with the profit we will
be earning from the first 5 stores also we will start giving franchise and we will list our company
in the share market.
Next 2 year we will be continuing to open more stores from our own or franchise.
5th Year- This year we will give the angel investor the money he put in our business and the we
will take the 20% share he has taken from us. And the growth and expansion will be kept
continued.