School of Management & Commerce

Internal Assessment Report

Name of the student: DEVAYANI PASUMARTHY

Roll No: 2221BM010117

Project Title: MANAGEMENT OF ZOMATO LTD

Subject Name: MANAGEMENT AND ORGANIZATION BEHAVIOR

Subject Code: MR20-2BM0103

Date of Submission Report: 20/01/2023

Date of Seminar Presentation: 20/01/2023

Evaluator Name & Signature with Date:

HOD Signature:
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone who supported me throughout the
course of this MBA project .

I am thankful for their aspiring guidance, invaluably constructive criticism and friendly advice
during the project work.

I am sincerely grateful to them for sharing their truthful and illuminating

views on several issues related to the project.

I express my warm thanks to MRS.DHANALAKSHMI for their support and guidance.

All the people who provided me with the facilities being required and conductive conditions for
my MBA project.

THANK YOU
 INDEX

1. ABSTRACT…………………………………………………. 1

2. INTRODUCTION…………………………………………… 2

3. HISTORY OF COMPANY…………………………………. 3-5

4. LEVELS OF MANAGEMENT……………………………... 6-10

5. WORKSPACE………………………………………………. 10-12

6. MANAGERIAL SKILLS…………………………………… 13-15

7. SWOT ANALYSIS…………………………………………. 15-20

8. STAFFING…………………………………………………... 20-23

9. DIRECTING………………………………………………… 24-26

10. CONTROLLING…………………………………………… 27-28

11. CONCLUSION …………………………………………….. 29

12. REFERENCES……………………………………………… 30
 ABSTRACT

With digitization, the food industry has very efficiently utilized the e-commerce platform in the
online food review and food ordering business. Through a vertical system of food delivery apps,
the entire system has brought almost every restaurant in India under a single roof in the hands of
the consumer. Now, finding a great place to eat, ordering food, reserving tables, and giving
positive or negative feedback for a restaurant has become very easy and accessible for the
consumer. This vertical has shown tremendous growth over the last 10 years signifying the
untapped potential.

The pioneer and leader of this segment in India has been Zomato. Zomato is a brand, which every
consumer would relate to when s/he thinks of an e-food platform. This paper aims at critically
examining the management and staffing aspect of the company by drawing on the works published
in the form of surveys, journals, articles and reports by independent authors as well.

This paper covers management and managerial skills of Zomato and assesses the reasons
responsible for the major market presence and consumer preference of the brand. While evaluating
the brand, we try to examine how policies, PR and strategizing has had a profound impact on the
company’s market share in its 12 years of functioning.

This has been done by drawing out a hypotheses and carefully surveying a group of 50
respondents belonging to different socio-economic backgrounds, keeping in mind the various
aspects of consumer perception. The results have been interpreted using graphical representation
through histograms. The overall analysis suggested majority of respondents were more attracted
towards Zomato than other competitors. Furthermore, most respondents were found more satisfied
with the food quality and fast delivery of Zomato and a wider range of restaurants and choice of
food.
 INTRODUCTION

Zomato is accomplice to aggregator of Indian bistro and transport of sustenance leave fire up
space arranged
in the year 2008. It had been begun by Pankaj Chaddah and Deepinder Goyal.
It gives data, menu card and reviews from customers of diners, and additionally it has transport of
sustenance choices from bistros that are accessory in picked urban regions. As on 2016, the gave
organizations is conceivable in twenty-four countries. Throughout the years, it has changed over
itself into
an online nourishment conveyance stage. Individuals would now be able to arrange nourishment
from the
cafés close to them utilizing their application or site.
Zomato has conveyance administrators who get the request from the restaurant and convey it to
the location
gave by the client.

Zomato Founder and team

The brain behind Zomato is Deepinder Goyal and Pankaj Chaddah the founder of Zomato. Both
are IIT
graduates. Before they launched this food delivery app, they worked with Brain & Co New Delhi.
When it starting recruiting team, their ideology was that they want to hire the correct people, by
this they
can give growth to the company. Now they have a very hard-working and intelligent team.

About Zomato and how it works

IT is an Indian online food delivery service that provides concrete information, menu, and user
reviews of
the restaurants. The food delivery app also delivers food from the partner’s restaurant in most of
the cities.

Race for No 1

If we check the leads in the online delivery space, we can see that Swiggy has about 14 million
monthly
orders.
While Zomato currently in about 10.5 million monthly orders across India and UAE. Other firms
like Food
Panda and UberEATS both are about 1.2 million and about 1 million monthly orders as per
industry
estimate.
 HISTORY AND EVOLUTION OF COMPANY

2008:

When they (Deepender and Pankaj) were in college and moved on to become executives in Bain
Consulting, it was always a struggle to find menus of restaurants around. They had to either head
to the restaurants directly or ask friends for the menu so that they could order food. This need
formed the genesis of the idea to start Foodiebay, where they could make the menus of restaurants
available online." Deepender Goyal and Pankaj Chadha in 2008 But the ride has not been easy for
Deepender and Pankaj. Deepender started "foodlet.com" some time ago. The venture was to have
tie-ups with restaurants and put up their promotions through Foodlet.com, while customers can
order food online through the platform. Deepender now wants to focus first on making Foodie bay,
his current passion, a huge success and then evolving the features of Food let into it.

2010

Foodiebay.com, an online food guide and restaurant directory, has rebranded itself as
Zomato.com. According to the company, Zomato is derived from the word ‘tomato’ and has a zing
to it which adds to the brand recall. The rebranding was aimed at helping the company expand its
areas of operations beyond food and restaurant listings and enter the nightlife listing business.
Deepender Goyal said, “We saw that if we wanted to touch broader horizons then the name
Foodiebay wouldn’t be the best choice as its constraints our perception to one of a food website.
Another thought at the back of our minds was to prevent any overstepping of eBay when we start
accepting online payments. So, we decided to keep the idea of food at the center but choose a
name that is timeless and encompassing – Zomato.” Vivek Kare, senior vice president, corporate
development, Info Edge India, added, “The new name is more marketable and should open new
horizons to expand to. I am sure the team has a long way to go and Zomato will carry the success
of Foodie bay to the next level.

2011

Zomato became the go-to place for restaurant search and discovery. Also in the same year, it
launched event ticketing but shelved it soon after; expanded to Delhi NCR, Mumbai, Bengaluru,
Chennai, Pune, and Kolkata. Full story here 2012 Built the first Android and iOS app; Zomato
went international, expanded into UAE, Sri Lanka, Qatar, UK, Philippines, and South Africa in
2012.
Raised $16.7 million from InfoEdge.

2012

Built the first Android and iOS app; Zomato went international, expanded into UAE, Sri Lanka,
Qatar,
UK, Philippines, and South Africa in 2012
2013

Raised $37 million from Sequoia Capital and InfoEdge; also expanded to New Zealand, Turkey,
Brazil, and Indonesia.

2014

Zomato aquired Menu-mania for an undisclosed sum. Acquired Poland-based restaurant search
service Gastronauci for an undisclosed sum and Italian restaurant search service Cibando. Raised
$60 million at a post-money valuation of $660 million.

2015
Launched food delivery. Faced its first major roadblock: a data breach, which the team resolved in
12 hours. Raises $50 million and $60 million in two rounds in the same year. Zomato also
acquired Seattlebased food portal, Urbanspoon, for an estimated $60 million. Other acquisitions in
the same year include MapleGraph, renamed as Zomato Base, NexTable, a US-based table
reservation and restaurant management platform.

2016

Acquisition spree continued: acquired Sparse Labs, a logistics technology startup.

2017
Launched Zomato Infrastructure services, a service to help restaurants; also acquired Runner.

2018
Became a unicorn; raised $180 million and later $210 million from Alibaba’s Ant Financial,
valued at $2 billion; acquired TongueStun for $18 million; entered the B2B space by acquiring
WOTU and rebranding it as Hyperpure. Co-founder Pankaj Chaddah exited the company.

2019
Elevated Gaurav Gupta to co-founder role

2020
Acquired UberEats business in India in an all-stock deal, giving Uber Eats 10 percent of the
combined
business. Raised $62 million from Temasek; Zomato raised $52 million from Kora, a US-based
investment firm. Launched grocery business, Zomato Market. Elevated Mohit Gupta to co-founder
role.

2021

Zomato raised $250 million; signed a deal with Grofers to invest nearly $100 million in the online
grocery firm by acquiring 9.3 percent stakes of the company. Elevated Akriti Chopra to co-founder
role.
July 2021:

Zomato's IPO launch. The Zomato IPO was open for subscription between July 14 and 16,
and the shares were priced in the range of Rs 72-76. The IPO received very strong subscription
from qualified institutional investors, non-institutional investors, and retail investors with each
category being subscribed multiple times.

On July 23, Zomato opened at Rs 116 per share on NSE and rose rapidly to a level of Rs 138,
before closing at Rs 125. The food tech giant exceeded all expectations on day one with a 66
percent rise in share price and a market capitalization of little more than Rs 98,000 crore ($13
billion approximately). This makes Zomato one of India's top 50 companies by market
capitalization, and as of Friday's closing price, it was more valuable than 76-year-old automotive
major Tata Motors.
 LEVELS OF MANAGEMENT

Management is a group activity, which means that every organization has a number of individuals
placed at different positions and are provided with different responsibilities according to their
skills, education, etc. For the fulfillment of the responsibilities given to the members of an
organization, they are also provided with the required authority. Based on the amount and extent
of responsibility and authority given to these members, a chain of superior-subordinate
relationships is formed. This chain of superior-subordinate relationships is known as the Levels of
Management.

There are three levels of management viz.,

 Top Level Management

 Middle Level Management
 Operational Level Management.
 Top Level Management

The senior most executives of the organization are found at the top level of management. The top
level of an organization’s management consists of the Board of Directors, Managing Director,
Chairman, Chief Executive Officer, Chief Operating Officer, Vice-President, President, General
Manager, and other Senior Executives. The managers at the top level of management of an
organization are responsible for its survival and welfare. These managers perform stressful and
complex work that demands long hours and commitment towards the company.

Functions of the Top Level Management

1. Determination of the objectives for the organization: The managers at the top level
management formulates the goals or objectives for an organization along with the
strategies to achieve those goals.
2. Framing of plans and policies: For the achievement of the pre-determined goals or
objectives of an organization, it is essential to formulate proper strategies, plans and
policies within the organization. The top level managers are responsible for the formulation
of these plans and policies.
3. Coordination and control of the performance: Based on the overall pre-determined
objectives of the organization, the top level managers coordinate and control different
activities of different departments of the organization.
4. Analysis of the business environment: Business environment of an organization plays a
crucial role in its success and survival. The managers at the top level of management of an
organization carefully analyze the business environment and its implication and make
necessary decisions for better results.
5. Setting up an organizational framework: For the success and survival of an organization, it
is essential to form a proper framework or structure within the company. The top level
managers are responsible for the determination of the organizational framework for the
proper and successful execution of its plans and policies.
6. Assembling of the resources: Achievement of the organizational goals requires different
resources of materials, machines, men, money and materials. It is the duty of the managers
at the top-level management to arrange these resources.

TOP LEVEL MANAGEMENT OF ZOMATO

 Deepinder Goyal Managing Director & CEO

 Akshant Goyal
 Aparna Popat Ved
 Douglas Lehman Feagin
 Gunjan Tilak Raj Soni
 Kaushik Dutta
 Namita Gupta
 Sandhya Sethia
 Sanjeev Bikhchandani
 Sutapa Banerjee
Chief Financial Officer
Independent Director
Non-Executive Director
Independent Director
Chairman & Ind.Director
Independent Director
Co. Secretary & Compl. Officer
Non-Executive Director
Independent Director
 Middle Level Management
The next level of management is the Middle Level, which serves as a link between the Top-Level
Management and the Lower Level Management. The middle level management is superior to the
lower or operational level management and subordinate to the top-level management. The middle
level of an organization’s management consists of different functional department heads, such as
Departmental Managers including Production, Purchase, Finance, Personnel, Marketing Managers,
and other executive officers for different departments such as plant superintendent, etc. The
employees or members of the middle level management are responsible to the top-level
management for their performance.

Functions of the Middle Level Management

1. Interpretation of the policies framed by the Top-Level Management: As the middle level
management acts as a subordinate to the top-level management, the managers at this level have to
clearly interpret the plans and policies framed by the managers at the top-level management to the
managers at the lower or operational level management.

2. Selection of suitable operative and supervisory personnel: To perform any function properly, an
organization needs the required personnel. It is the duty of the Middle Level Managers to make
sure that the organization has sufficient personnel with them to perform the functions and duties
better. For the fulfillment of this duty, the middle level managers recruit and select suitable
employees for different departments based on the applicant’s skills, etc., and the firm’s
requirements.

3. Assigning of duties and responsibilities to the Lower Level Management: The middle level
managers acts as superior to the operational level managers. These managers have to assign
respective duties and responsibilities to the lower-level managers and coordinate with them
regarding the activities of different work units.

4. Motivating employees to get desired objectives: An organization can effectively and efficiently
achieve its desired goals only when its employees are motivated enough to work towards the
betterment of the organization. Therefore, the managers at the middle level management motivate
the employees towards the achievement of the organizational goals and improvement of their
performance.

5. Cooperating with the entire organization: As middle level management serves as a link between
the top-level management and the lower-level management, the managers at this level have to
cooperate with every other department for the smooth functioning of the organization.
 MIDDLE - LEVEL MANAGEMENT OF ZOMATO
 MARKETING MANAGER DEVYANI SRIVATSAVA
 PURCHASE HEAD KULDEEP SHARMA
 FINANCE MANAGER HEMAL JAIN
 OPERATION MANAGER DIVYA GOPINATH
 BRANCH MANAGER SANDEEP NIRWAL

LOW LEVEL MANAGEMENT

The last level of management is the lower-level management and is also known as the Supervisory
or Operational Level Management. The managers at the lower level of management play a crucial
role in the proper management of an organization, as they directly interact with the actual work
force and interpret the instructions of the middle level managers to them. The responsibility and
authority of the lower-level managers depend upon the plans and policies formed by the top level
management. The lower-level management consists of foremen, supervisors, section officers,
superintendents, and other managers who have direct control over the operative employees of the
organization.

Functions of the Lower-Level Management

1. Issuing of orders and instructions: The managers at the operational level management issue
orders to the workers and supervisors and instructs them on their roles, responsibilities, and
authority. Besides, these managers also control the functioning of the workers.

2. Preparation of plan for activities: The lower-level managers plan the day-to-day activities of the
organization. Besides, these managers also assign work to the subordinates, guide them for the
same, and take corrective measures wherever and whenever necessary.

3. Assigning and assisting in work: The job or responsibility of the lower-level managers includes
assigning work to the subordinates and assisting them with the work. They do so by explaining the
work procedure to the employees and solving their problems for better performance.

4. Representing workers’ grievances: As the managers at the lower level management are in direct
contact with the managers at the middle level management, they listen to the grievances of the
workers and report those issues to the middle level managers.

5. Ensuring a safe and proper work environment: The lower level managers are responsible for
providing the work force with a safe and proper work environment. They also have to maintain
proper discipline and a good atmosphere within the organization, as it motivates the employees to
work towards the accomplishment of the organizational goals.
6. Helping the middle level management: The managers at the operational level management helps
the middle level managers in selecting, training, placing, and promoting the workers of an
organization as they can give a direct insight as to what is required for the achievement of the
organizational goals and about the performance of the workers.

7. Encourage initiative of employees: The best way to motivate employees and make them feel an
important part of the organization is by encouraging them to take initiative. The lower level
managers do so by welcoming their suggestions and ideas and by rewarding them for the good
ones.

LOWER-LEVEL MANAGEMENT OF ZOMATO

 SUPERVISOR SUNIL CHOUGLE

 FOREMAN SATISH KUMAR
 JUNIOR MANAGER VIJAY KUMAR
 CLERK SUSHIL KUMAR
 INSPECTOR ANIL MEENA
 WORKPLACE BENEFITS

Period Leave

Zomato's Period Leave Policy has been designed to give our female and transgender employees
the necessary time off to cater to their health when needed, during their menstrual cycle. Eligible
zomans can avail up to 10 days of period leaves in a year.

Health and Fitness

At Zomato, we believe it's important to focus on one's health. Our in-house fitness coaches and
nutritionist focus on creating a healthier work environment for all.

No Probation and Notice Periods

There's no probation period for anyone who works with us at Zomato. Additionally, we do not
require zomans to serve notice periods.

Medical Coverage

All zomans (including spouse and children) are covered under an extensive health insurance
policy. In India, we also issue a Practo Membership to all zomans.

Paternity and Maternity Leave

For men and women at Zomato, we offer 26 weeks paid leave. This policy also applies to non-
birthing parents, and in cases of surrogacy, adoption, and same-sex partners.

In-house Wellness Support

We all experience challenging situations in our lives. To manage these stressors and concerns,
both at a personal and professional level, one can always reach out to our in-house team of
counsellors.

In-house Creche

We have an in-house creche in our Gurgaon office and have partnered with day cares in other
cities.
Flexi Benefits

Our flexi benefit plan enables zomans to modify the components of their compensation based on
benefits such as newspaper and periodical allowance, leave and travel allowance, vehicle running
and maintenance, telephone bill expenses, etc. building Zomato.
 MANAGERIAL SKILLS

A good manager has all the skills and can implement those skills for running the organization
properly. 5 managerial skills are technical skills, conceptual skills, interpersonal and
communication skills, decision-making skills.
The roles that a manager plays in the organization require having some skills.

These are the skills or qualities that an organization looks for in a person to assign him as a
manager.

5 Managerial Skills are ;

 Technical Skill.
 Conceptual Skill.
 Interpersonal and Communication Skills.
 Decision-Making Skill.
 Diagnostic and Analytical Skills.

Technical Skill

Technical skill is knowledge of and proficiency in activities involving methods, processes, and
procedures.

Thus, it involves working with tools and specific techniques. Technical skill is the ability to use
the specialized knowledge, procedures, and techniques of a field of activities. Accountants,
engineers, surgeons all have their technical skills necessary for their respective professions. Most
managers, especially at the lower and middle levels, need technical skills for effective task
performance.

For example, mechanics work with tools, and their supervisors should have the ability to teach
them how to use these tools.

Conceptual Skill

Conceptual skill is the ability to see the “big picture,” to recognize significant elements in a
situation and to understand the relationships among the elements.

Conceptual skill is the ability to coordinate and integrates all of an organization’s interests and
activities.

It requires having the ability to visualize the enterprise as a whole, to envision all the functions
involved in a given situation or circumstance, to understand how its parts depend on one another
and anticipate how a change in any of its parts will affect the whole.

A manager’s ability to think in the abstract and to view the organization holistically is important.
Suggesting a new product line for a company, introducing computer technology to the
organization’s operations, or entering the international market; for deciding this magnitude, a
manager requires conceptual skill is his personality.

Interpersonal and Communication Skills

Communication skill for a manager is a must. The manager must be able to convey ideas and
information to others and receive information and ideas from others effectively.

A manager’s job is to control the subordinates and gives high-level managers or administrators
information about what’s going on.
Communication skill enables a manager to perform them properly. Most of his time, a manager’s
job is to interact with people inside and outside of the organization.

Manager’s ability to communication with individuals and groups, controlling and motivation they
are what Interpersonal and Communication skill are.

A manager requires having an effective Interpersonal and communication skill to keep the
responsibilities given to him.

Decision-Making Skill

In simple words, a manager’s job is to make decisions that will lead the organization to the
attainment of is goals.

Decision making skill is the skill that makes a manager able to recognize opportunities and threat
and then select an appropriate course of action to tackle them efficiently so that the organization
can benefit them.

But a good manager most often makes a good decision and learns from the bad ones. Decision
making is a skill that improves as managers gain more experience.

Training or educating is also a good method to develop the Decision making the skill of a
manager.

Diagnostic and Analytical Skills

A good manager has Diagnostic and Analytical skills in his bags. Diagnostic skill refers to the
ability to visualize the best response to a situation.

Analytical skill means, the ability to identify the key variables in a situation. Manager diagnostic
skill and Analytical skill helps him to identify possible approaches to a situation.

After that is also helps a manager to visualize the result or outcomes of these approaches. This
skill sounds similar to the decision-making skill, but it is the skill required to make the decision.
HOW DEEPINDER GOYAL USED MANAGERIAL SKILLS TO ACHIEVE SUCCESS :

Here are some of the leadership traits of the life of Deepinder Goyal:

Don't compete in a stupid way: He says that the market is very rational. So they are not fighting
in a stupid way, they are trying to do the right things. They put their hard work in the right way
and win the match. Many start-ups burn their cash on unnecessary things, but Goyal said that we
do investments, not burn the cash.

Identify your competitor: Your competitor can be different from whom you are fighting in the
business. Zomato is competing in more than 13 markets.

Keep Experimenting: Experimentation is a very important factor in a business. According to

Deepinder, they give full authority to employees on their projects. They don't put unnecessary
constraints on them. So that person at Zomato can always do the best they do.

Be Transparent: Transparency in any business builds trust. Goyal says that we always are
transparent with numbers.

Sympathy for employees: He said in an interview that he had noticed that when you lift all kinds
of constraints of your people. When they actually do their best work. So, making them like do
something against their will doesn't lead to any work anyway. So you should set them free. Also,
Zomato is the first in the country who gives paternity leave to their employees.

Hard work and pro-active: He says that always keep an eye on the market. Always be well
prepared while launching your business in a new country/place. Working with local founders will
give you an advantage because they know everything about the local market.

Don't get false confidence: False confidence is very harmful to businesses. Zomato entered Dubai
and became very successful in a short time. Then deepinder and other people at Zomato got false
confidence in their business. They launched in more than 10 countries and at half of them, they
failed.

Culture Integration: According to Goyal, the top person in management should always right
person, everyone else will follow him. Zomato always tries to hire this kind of person. Goyal says
that you can always find good people who are willing to work hard and willing to build from zero
to one. Top leaders should become more humble over time

Time-punctuality: There is a certain discipline need to make a startup/company work. In Zomato,

you need to show up on time. This show that you can work in a team. If you come late and leave
early, then it is difficult to work in a team.

Be Realistic, Be Badass: Goyal accepts the fact that he tells people things the way they are. This
builds trust in the person. He says that the amount of trust that they have in a team is insane.
Teamwork is important, respect your team members.
Vision: Since Zomato is a food-tech company and technology is changing rapidly. So Zomato
doesn't set a long-term vision about his sales and revenues. Goyal says that right now they are
thinking about what needs to be done in the next 6 months. They aren't really obsessed about what
needs to be done in the next 5 years.

Take no shortcuts to success: Deepinder says that earlier they used to think that there are
shortcuts to success, but there is not. Many founders make this mistake and think that they will
become a billion-dollar company in the next few months but they fail.
Keep your distraction away: Deepinder has a team of 5 members which keep the unnecessary
distraction away from him. Their work is to filter the work before it comes to Deepinder. Keeping
your distraction away is the most important thing to be productive. This is when you give your
best output.

Great execution is necessary: According to Goyal, all business models are alright, but their
execution is wrong. This differentiates between the success and failure of a company. Always keep
it simple. The toughest task in business is to keep it simple. Don't burn investor's money on the
wrong things. Try to do the right things, growth will happen, according to Goyal.
 SWOT ANALYSIS OF ZOMATO

SWOT analysis of Zomato analyses the brand by its strengths, weaknesses, opportunities &
threats. In Zomato SWOT Analysis, the strengths and weaknesses are the internal factors whereas
opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Zomato to
benchmark its business & performance as compared to the competitors. Zomato is one of the
leading brands in the IT & Technology sector.

Zomato Strengths

The strengths of Zomato looks at the key aspects of its business which gives it competitive
advantage in the market. Some important factors in a brand's strengths include its financial
position, experienced workforce, product uniqueness & intangible assets like brand value. Below
are the Strengths in the SWOT Analysis of Zomato:

1. Users perceive Zomato as ‘Specialty product’ (Focused only on foods & restaurants)

2. High awareness – Top of the mind product

3. Global presence – 25 countries – 1.5 million listed restaurants

4. Superior technology and a strong workforce of over 1200 people

5. Asset less business model

6. High financial leverage due to its business model

7. Simple & user-friendly interface

8. Aggressive and Innovative marketing strategy

9. Strong brand recognition and has won several accolades & awards

Zomato Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase
its position further. Certain weaknesses can be defined as attributes which the company is lacking
or in which the competitors are better. Here are the weaknesses in the Zomato SWOT Analysis:

1. Competition from search engines & other similar apps means limited growth

2. Drastic growth means susceptible to bad content

Zomato Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A
brand's opportunities can lie in geographic expansion, product improvements, better
communication etc. Following are the opportunities in Zomato SWOT Analysis:

1. Opportunity to expand to furthermore countries

2. Increasing internet penetration & number of smartphone users

3. Rapid technology development

Zomato Threats

The threats for any business can be factors which can negatively impact its business. Some factors
like increased competitor activity, changing government policies, alternate products or services
etc. can be threats. The threats in the SWOT Analysis of Zomato are as mentioned:

1. Intense competition

2. Lack of clear rules and regulations - Changes in government policy can easily affect the
business model

3. Business model can be easily imitated by other players

 RECRUITMENT PROCESS IN ZOMATO

Phases of Recruitment in Zomato:

 Resume Shortlisting
 Written Round
 Group Discussion
 Technical Rounds
 HR Round

Academic Criteria:

65 percent or above in B.Tech, Class X and XII.

No backlogs at the time of interview

Resume Shortlisting Round:

In resume shortlisting round, they generally shortlist resumes having prior web or mobile
application experience. So, if you have any experience in such fields, you should mention that.

Written Round:

The Written round consists of 3 or 4 code snippets which you would have to solve in around 45
minutes.

Group Discussion Round:

Sometimes they also conduct Group Discussion Round. In this round, they check your confidence.

Technical Rounds:

The students who clear the written round are called for Technical Interview at their office. They
conduct multiple technical rounds mostly 3 rounds. To clear this round, you should be clear with
your basics. You should be prepared with Data structures and Algorithms, DBMS, Operating
System, OOPs concepts and thoroughly go through your projects related to web or mobile
application. Students from branches other than CS should prepare for other two subjects related to
their branch. CS students will be expected to write codes in the interview. They also ask questions
from resume. You may be asked puzzles in this round.
HR Round:

In this round, they ask questions like

1. Tell me about Yourself

2. Why Zomato?
3. How you see yourself after five years from now?
4. What are your strengths and weaknesses?
5. Questions form resume
 DIRECTING

Directing sets in motion the action of people because planning, organizing, and staffing are the
mere preparations for doing the work. Direction is an aspect of management that deals directly
with influencing, guiding, supervising, and motivating staff for the achievement of organizational
goals. Listed below are action steps and resources to help you build capacity for directing
effectively so that you can make progress toward your defined purpose.

Directing Elements

Supervision: To oversee the work of staff. Supervision is the act of coaching, reflecting, and
directing work and workers.

Motivation: To inspire, stimulate, and encourage staff.

Leadership: To guide and influence the work of staff in a purposeful direction.

The importance of directing can be studied under the following heads: -

1. Initiates Action

2. Integrates Employees’ Efforts

3. Means of Motivation

4. Facilitates Changes

5. Provides Balance and Stability

6. Ensures Co-Ordination

7. Improves Efficiency

8. Assists Stability and Growth

9. Attempts to Get Maximum out of Individuals

10. Resolution of Conflict between the Goals

11. Improving Communication

12. Improving Human Relations

 CONTROLLING

Control, or controlling, is one of the managerial functions just like planning, organizing, staffing
and directing. It is an important function because: it helps to check the errors,
helps in taking the correct actions so that there is a minimum deviation from standards and,
in achieving the stated goals of the organization in the desired manner. According to modern
concepts, control is a foreseeing action. Whereas the earlier concept of control was used only
when errors were detected.

Features of Controlling

An effective control system has the following features:

 It helps in achieving organizational goals.

 Facilitates optimum utilization of resources.
 It evaluates the accuracy of the standard.
 It also sets discipline and order.
 Motivates the employees and boosts employee morale.
 Ensures future planning by revising standards.
 Improves overall performance of an organization.
 It also minimizes errors.

Controlling and planning are interrelated for controlling gives an important input into the next
planning cycle. Controlling is a backwards-looking function which brings the management cycle
back to the planning function. Planning is a forward-looking process as it deals with the forecasts
about the future conditions.

Process of Controlling

Establishing standards: This means setting up of the target which needs to be achieved to meet
organizational goals eventually. Standards indicate the criteria of performance.
Control standards are categorized as quantitative and qualitative standards. Quantitative standards
are expressed in terms of money. Qualitative standards, on the other hand, includes intangible
items.

Measurement of actual performance: The actual performance of the employee is measured

against the target. With the increasing levels of management, the measurement of performance
becomes difficult.
Comparison of actual performance with the standard: This compares the degree of difference
between the actual performance and the standard.

Taking corrective actions: It is initiated by the manager who corrects any defects in actual
performance.
 CONCLUSION

In a span of 13 years (2008 till 2023) Zomato became a small-time restaurant booking Tech
Company to a giant e-com company. The listing of the company into the stock market is one of the
greatest achievements that the founders boast about. Leaving behind the competition it has reached
several milestones. Even though the company is bleeding in terms of revenue generation by giving
more discounts to its customers, it has created a brand image that most people trust. This trust
factor is also seen by the big VC investors.

Zomato has a popularity advantage over others. They are currently market leader in 18 out of 23
countries, with more than 8.5 monthly users only in India. Trend of ordering food online is at its
peak. They are offering online ordering service but in India with wide opportunity, they are not
making much online orders as their rivals. They need a logistic team to pick food from restaurants
and deliver to customers. Compared to their rivals, Zomato have more restaurants listed on their
platform. India is the biggest marketplace for Zomato, and Indians are more inclined toward cash-
on-delivery (COD) in comparison to online payments. They need to introduce COD options for all
the restaurants, to excel swiftly.

By introducing the notion to provide access for different restaurants and cafes, Zomato has entirely
revolutionized the functioning of the food and restaurant business. Zomato offers outlets according
to the area, selection of kitchens, and customer budgets. It also provides consumers with an online
supply service that ensures a seamless and effective “ordering” process.

Zomato also contributes by giving them advice as well as the ability to advertise its business by
hooking images and posters in Zomato’s application, to improve the business model of various
eateries, bistros, and cafés. In conjunction with several restaurants, Zomato organizes various
events and festivals to create not only revenues for itself, but also for the businesses participating.
The Business Model of Zomato is properly planned and coordinated, covering several parts of the
enterprise as sources of revenue.
 REFERENCES

1.www.zomato.com
2. www.businesstoday.in
3. www.republicworld.com
4. economictimes.indiatimes.com
5. www.crunchbase.com
6. smedia2.intoday.in
7. www.indiatoday.in
8. www.marketing91.com
9. www.quora.com
10. www.scribd.com
11. www.trak.in
12. www.jigsimplytalk.com
13. www.iide.co
14. www.lawstreet.co
15. www.forbes.com
16. www.businessinsider.in
17. www.socialnews.xyz
18. www.livemint.com
19. www.statista.com
20. www.techcircle.in
21. www.futureworktechnologies.com
22. www.kalagato.in
THANK YOU