Professional Documents
Culture Documents
WBR 文案
WBR 文案
自行車對你的意義是什麼?它在你的生活中扮演什麼角 Why do people ride bikes? What role does bicycle play in your life? In the
色? faraway Africa, there is a group of people who have turned their life stories
在遙遠的非洲大陸有一群人因為自行車,轉動了各自的生 because of bicycles and started to create a life that is different from the past.
命故事,開始創造不同於過去的生活。也因為自行車,他 Because of bicycles, they begin to have more opportunities, and then turn out a
們開始有更多機會,進而轉動出不一樣的人生,改變了他 different life and change their world!
們的世界!
就在這樣的機緣下,針對一些開發中國家,開啟了許多自 Under such an opportunity, a lot of bicycle distribution project were launched
行車的分送方案,但也碰到了許多狀況,他體察到光是捐 for some developing countries, but he also encountered many situations. He
贈自行車是不行的,必須在過程中不斷深入當地了解人民 realized that it is not enough to donate bicycles alone. In the process, he must
真正的「需求」,透過長期的觀察與陪伴,逐漸開啟永續 continue to deeply understand the people's real needs. Through long-term
的正向循環,當地人也開啟了截然不同的生命轉動。
observation, a sustainable positive cycle has been gradually opened, and the
自行車數量逐年增加 local people have also started a completely different life cycle.
2009:66,550
2014 年:200,000 台自行車
2014:200,000
2020 年:526,941 台自行車
2020:526,941
https://www.youtube.com/watch?
v=7_lRW_sZgiM&list=PLa1Zum7YYdOSKywxC_XsgRveyJwtch
CkL
https://www.youtube.com/watch?
v=FkRwlO8vDm8&list=PLa1Zum7YYdOT1A7onD1-
hPcBAt1_eQ4bd&index=3
https://www.youtube.com/watch?
v=5nNvq_A9rEc&list=PLa1Zum7YYdOT1A7onD1-
hPcBAt1_eQ4bd&index=5
只要出發,就能更靠近夢想! Start where you are. All our dreams can come true if we have the courage to
起步是一種決心,不停是一種毅力。 pursue them.
https://www.youtube.com/watch?v=ioqs-
5y4UXI&list=PLa1Zum7YYdOT1A7onD1-
hPcBAt1_eQ4bd&index=2
https://www.youtube.com/watch?
v=9Wudt1zxCgk&list=PLa1Zum7YYdOQTTg5b-
7N2A5IDrbXXPZLn&index=7
有些人正為了野生動物的生存,想方設法與時間賽跑、和 Some people are fighting for the survival and crisis of wild animals. Levison
危機對抗,列維森·西班達(Levison Sibanda)是一名動物保護 Sibanda is a conservationist, a community guardian, teaching people the
巡查員,教導當地人野生動物的重要性。他每天要走 17~20 importance of themselves and their livestock, as well as the wildlife. He walks
公里抵達他巡守的區域,有了自行車之後他能夠到更多地 17-20 kilometers every day to reach the area he patrols. With a bicycle, he can
方去教導部落民眾、減少盜獵的行為,他迫切希望可以走 go to more places to teach more people from the tribe and reduce poaching
到更多的地方,喚醒每一個人對於動物保護的重視。
What you can do to protect the environment?
面對環境保護,你會怎麼行動?
https://www.youtube.com/watch?v=5KSZGT96EbI
6/ 信念建立,創造永續共好 Belief, creating a sustainable business and Gung ho
杰克頓 (Jackton)是位賣麵包的商人,因為在非洲的路相當 Jackton was a bread supplier. Because the roads in Africa are quite poor, muddy
差,泥濘不堪及崎嶇不平的路讓自行車零件更容易損壞, and rough roads make bicycle parts more prone to damage. It must be more
必須有更多的耐性來進行修理,而維修在非洲是相當不容 patience for repairs, and maintenance is not easy in Africa.
易的,當他得到一台值得信賴可靠的自行車,他可以讓更 When he gets a reliable bicycle, he can feed more local people and gradually
多當地人得到溫飽,也逐漸擴展了他的事業,沒有什麼困 expand his business. There are no difficulty will stop him. This tool gave him
難會再阻擋他,他覺得他得到巨大的力量。 the strength.
藉由自行車,你產生了什麼信念? What beliefs for life did you learn by riding a bicycle?
https://vimeo.com/477218745
安亞(Anya) 雖然只是一個學生,但是因為自行車改變他的 Although Anya is a student, but because the bicycle changed her life and
生活,啟發了嚮往自由的心靈,她開始思考著不同於別人 inspired the heart that yearns for freedom, she began to think about a life
的人生,發願成為捕捉世界真實的攝影師,期望活出獨一 different from others, and she wanted to become a photographer who captures
無二的自己。
the reality of the world, hoping to live a unique self.
人生只有一次,你想成為怎麼樣的自己?
You only have one life to live. Make sure it’s yours.
https://www.youtube.com/watch?
v=a2ggr3FszKQ&list=PLa1Zum7YYdOQ_f22hNscq9jd2IkwYoe
FW&index=7
與我們一起騎向未來,透過前面真實的小故事,可以發掘 Ride to the future with us. Through the previous real stories, we can discover
到自行車的意義在他們身上不斷延伸與創造,回過頭來看 that the meaning of bicycles is constantly extended and created in them.
我們是否有想過創造專屬於自己的自行車,乘載著夢想與 Looking back, have we ever thought about creating our own bicycles, carrying
更多可能呢? dreams and more possibilities?
小朋友、大朋友來動手畫畫看,設計出自己的夢想自行車 Use your imagination to design your dream bicycle. Will it be built for speed,
吧! stability or fun? Have a great time!
https://www.youtube.com/watch?v=jVyE-
TRLKks&list=PLa1Zum7YYdOT1A7onD1-
hPcBAt1_eQ4bd&index=4