A PROJECT REPORT ON

JAYSHREE MOTORS PVT. LTD.

PREPAREDBY :
SHYAM VISANA

SEMESTER :
6

GUIDEDBY :
PROF. ALPESH KOTECHA

NAME OF INSITUTION:
DR.V.R.GODHANIYA B.ED COLLEGE PORBANDAR

SUBMITTED TO :
BHAKTI KAVI NARSINH MEHTA UNIVERSITY
JUNAGADH

ACADEMIC YEAR:
 2022-2023
NAME : SHYAM VISANA

ENROLLMENT NO :

STREAM : BBA SEM 6

SUBJECT : INDUSTRIAL TRAINING REPORT

INSITUTION : DR.V.R.GODHANIYA B.ED COLLEGE

CENTER : PORBANDAR

UNIVERSITY : BHAKTI KAVI NARSINH MEHTA

UNIVERSITY JUNAGADH

YEAR : 2022-2023
DECLARATION

I Shyam Visana a student of T.Y.B.B.A. Here by

declare that the project work presented in this report is
my own work and has been carried out under the
guidance of Prof . ALPESH KOTECHA.
This work has not been previously submitted to any
UNIVERSITY for any examination

DATE : SIGNATURE OF
STUDENT :

PLACE :
PORBANDAR
Certificate
ACKNOWLEDGEMENT

I am Shyam Visana student of BBA Sem 6 placed un

record on my sense of gratitude to all who directly or
indirectly have their lent on helping hand in this
venture.
I wish to express my sincere thanks to
Dr.V.R.Godhaniya College for providing me this
opportunity to flourish my Chitra Jungi Mam head of
Department who has enthusiastically help me to
prepare the project with the knowledge and skill

DATE :

PLACE :

YOUR FAITHFULLY
SHYAM VISANA
PERFACE

I would like to express my special thanks of gratitude

to our director CHITRA JUNGI who gave the special
opportunity to arrange this wonderful industrial visit at
JAYSHREE HERO MOTOCORP. Iam really thankful to my
guide Prof.ALPESH KOTECHA SIR for helping me to
make this project report.

I would also like to thank to DR.V.R GODHANIYA B.ED

COLLEGE for introducing this project report as an
aspect of our B.B.A. . I am also thankful to JAYSHREE
HERO MOTOCORP who helped me a lot in finalizing this
project within the limited time frame.

Date:
Place: Porbandar
Signature :
1
Hero Motors is a former moped and scooter manufacturer based in Delhi,
India. It is a part of multinational company Hero Motors Company, which also
currently owns Hero Motocorp (formerly Hero Honda) and Hero Cycles, among
others. Hero Motors was started in the 1960s to manufacture 50 cc two-stroke
mopeds but gradually diversified into making larger mopeds, mokicks and
scooters in the 1980s and the 1990s. Noteworthy collaborators and technical
partners were Puch of Austria and Malaguti of Italy manufacturing Puch Maxi
Plus and Malaguti Centro respectively in India with updated engines.
Due to tightening emission regulations and poor sales, Hero motors has
transferred the manufacture of all gasoline-powered vehicles to Hero Motocorp
and transformed itself into an electric two-wheeler and auto parts manufacturer.

Hero Motors (also known as Hero Motors’ Gear & Transmissions) - produces
gearboxes, ATV-sub transmissions, primary drive assemblies for motorcycles,
transmission gear assemblies for motorcycles, balance shaft assemblies for
marine and snowmobile engines, and starter gear and oil pump gear assemblies
for the automotive industry.
Hero Motorcorp - New Delhi based motorcycle, ATV, moped and scooter
manufacturer.

Hero Cycles - The Largest manufacturer of bicycles in India. In addition to

Hero branded bicycles, Hero also produces the following "premium brands":
Hero Sprint (mountain bikes), Octane (mountain bikes), Disney (children's
bikes), Miss India (women's bikes),UT and Firefox bikes
History

Hero Honda started its operations in 1984 as a joint venture between Hero
Cycles of India and Honda of Japan. In June 2012, Hero MotoCorp approved a
proposal to merge the investment arm of its parent Hero Investment Pvt. Ltd.
with the automaker. This decision came 18 months after its split from Hero
Honda.

"Hero" is the brand name used by the Munjal brothers for their flagship
company, Hero Cycles Ltd. A joint venture between the Hero Group and Honda
Motor Company was established in 1984 as the Hero Honda Motors Limited
at Dharuhera, India. Munjal family and Honda group both owned a 26% stake
in the company.
During the 1980s, the company introduced motorcycles that were popular in
India for their fuel economy and low cost. A popular advertising campaign
based on the slogan 'Fill it – Shut it – Forget it' that emphasized the motorcycle's
fuel efficiency helped the company grow at a double-digit pace since inception.
In 2001, the company became the largest two-wheeler manufacturing company
in India and globally. It maintains global industry leadership to date.The
technology in the bikes of Hero Motocorp (earlier Hero Honda) for almost 26
years (1984–2010) has come from the Japanese counterpart Honda.

By December 2010, the board of directors of the Hero Honda Group had
decided to terminate the joint venture between Hero Group of India and Honda
of Japan in a phased manner. The Hero Group would buy out the 26% stake of
the Honda in JV Hero Honda Under the joint venture, Hero Group could not
export to international markets (except Nepal, Bangladesh and Sri Lanka) and
the termination would mean that Hero Group could now export. From the
beginning, the Hero Group relied on their Japanese partner Honda for
technology.
Honda exited the joint venture through a series of off-market transactions by
giving the Munjal family, which held a 26% stake in the company. Honda,
wanting to focus only on its independent fully owned two-wheeler subsidiary,
Honda Motorcycle and Scooter India (HMSI), exited Hero Honda at a discount
and get over ₹6,400 crore (equivalent to ₹120 billion or US$1.5 billion in 2020)
for its stake. The discount was between 30% and 50% to the current value of
Honda's stake as per the price of the stock after the market closed on 16
December 2010
The rising differences between the two partners gradually emerged as an
irritant. Differences had been brewing for a few years before the split over a
variety of issues, ranging from Honda's reluctance to fully and freely share
technology with Hero (despite a 10-year technology tie-up that expired in 2014)
as well as Indian partner's uneasiness over high royalty payouts to the Japanese
company. Another major irritant for Honda was the refusal of Hero Honda,
mainly managed by the Munjal family),to merge the company's spare parts
business with Honda's new fully owned subsidiary, HMSI
As per the arrangement, it was a two-leg deal: In the first part, the Munjal
family, led by Brijmohan Lal Munjal group, formed an overseas-incorporated
special purpose vehicle (SPV) to buy out Honda's entire stake, which was
backed by bridge loans. This SPV was eventually opened for private equity
participation, and those included Warburg Pincus, Kohlberg Kravis
Roberts (KKR), TPG, Bain Capital and Carlyle Group.

CORPORATEPROFILE

Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two – wheelers, based in India.
In 2001, the Company achieved the coveted position of being the largest two-
wheeler manufacturing Company in India and also, the ‘World No.1’ two-
wheeler Company in terms of unit volume sales in a calendar year. Hero
MotoCorp Ltd. continues to maintain this position till date.

VisionThe story began with a simple vision – the vision of a mobile and an
empowered India, powered by its bikes. Hero MotoCorp Ltd., company’s new
identity, reflects its commitment towards providing world class mobility
solutions with renewed focus on expanding company’s footprint in the global
arena.

MissionHero MotoCorp’s mission is to become a global enterprise fulfilling its

customers’ needs and aspirations for mobility, setting benchmarks in
technology, styling and quality so that it converts its customers into its brand
advocates. The Company will provide an engaging environment for its people to
perform to their true potential. It will continue its focus on value creation and
enduring relationships with its partners.

Strategy Hero MotoCorp’s key strategies are to build a robust product portfolio
across categories, explore growth opportunities globally, continuously improve
its operational efficiency, aggressively expand its reach to customers, continue
to invest in brand building activities and ensure customer and shareholder
delight.

Manufacturing Hero Honda bikes are manufactured across three globally

benchmarked manufacturing facilities. Two of these are based at Gurgaon and
Dharuhera which are located in the state of Haryana in northern India. The third
and the latest manufacturing plant is based at Haridwar, in the hill state of
Uttarakhand.
Technology In the 1980’s the Company pioneered the introduction of fuel-
efficient, environment friendly four-stroke motorcycles in the country. It
became the first Company to launch the Fuel Injection (FI) technology in Indian
motorcycles, with the launch of the Glamour FI in June 2006.

Its plants use world class equipment and processes and have become a
benchmark in leanness and productivity. Hero MotoCorp, in its endeavor to
remain technology pioneer, will continue to innovate and develop cutting edge
products and processes.

Products Hero Honda's product range includes variety of motorcycles that have
set the industry standards across all the market segments. The Company also
started manufacturing scooter in 2005. Hero Honda offers large no. of products
and caters to wide variety of requirements across all the segments.

FORMATION OF THE COMPANY

The name of the company was changed from Hero Honda Motors Limited to
Hero MotoCorp Limited on 29 July 2011. The new brand identity and logo of
Hero MotoCorp were developed by the British firm Wolff Olins. The logo was
revealed on 9 August 2011 in London, to coincide with the third test
match between England and India.

Hero MotoCorp can now export to Latin America, Africa and West Asia.Hero is
free to use any vendor for its components instead of just Honda-approved
vendors
On 21 April 2014, Hero MotoCorp announced its plan on a ₹254
crore (equivalent to ₹345 crore or US$43 million in 2020) joint venture with
Bangladesh's Nitol-Niloy Group in the next five years to set up a manufacturing
plant in Bangladesh. The plant started production in 2017 under the name
"HMCL Niloy Bangladesh Limited". Hero MotoCorp owns 55% of the
manufacturing company and the rest 45% is owned by Niloy Motors (A
subsidiary of Nitol-Niloy Group).] Hero also updated its 100cc engine range in
2014 for 110cc bikes except for Hero Dawn.

OPERATION
Hero MotoCorp has five manufacturing facilities based
at Dharuhera, Gurugram, Neemrana, Haridwar and Halol . A new
manufacturing facility is in the process of being set up in Chittor in Andhra
Pradesh. Spread over 600 acres, the company has invested 1600 crores for
setting up this greenfield facility. These plants together have a production
capacity of over 76 lakh (7.6 million) 2-wheelers per year Hero MotoCorp has a
sales and service network with over 6,000 dealerships and service points across
India. It has had a customer loyalty program since 2000, called the Hero Honda
Passport Program which is now known as Hero GoodLife Program. As of 31
March 2020, the company has an annual capacity of 9.1 million units in its eight
manufacturing facilities. Apart from these manufacturing facilities the company
also has two R&D facilities, in Germany & Jaipur.
It is reported that Hero MotoCorp has five joint ventures or associate
companies, Munjal Showa, AG Industries, Sunbeam Auto, Rockman
Industries and Satyam Auto Components, that supply a majority of its
components
As of March 2013, the company has sold over 7 crore (70 million) 2-wheelers
since its inception in 1984. It sold 60.7 lakh (6.07 million) 2-wheelers in 2012,
out of which 55 lakh (5.5 million) were motorcycles. Hero MotoCorp sells more
two-wheelers than the second, third, and fourth-placed two-wheeler companies
put together. Its most popular bike, the Hero Splendor sells more than 10 lakh
units per year.
The company has a stated aim of achieving revenues of ₹64,000
crore (equivalent to ₹780 billion or US$9.8 billion in 2020) and volumes of 10
lakh two-wheelers by 2016–17. This is in conjunction with new countries where
they can now market their two-wheelers following the disengagement from
Honda. Hero MotoCorp hopes to achieve 10% of its revenues from international
markets, and they expected to launch sales in Nigeria by end-2011 or early-
2012. Hero MotoCorp launched XPulse 200 adventure motorcycle in India on 1
May 2019, along with the XPulse 200T touring motorcycle.
In 2019, Hero MotoCorp sold more than 78 lakh (7.8 million) units, which is
the highest by any two-wheeler company in the world. It registered its best-ever
monthly performance by selling 7,69,000 units in the month of September 2018.
In the April - June 2018 quarter (non-festive time), the company registered its
best-ever quarterly performance by selling more than 21 lakh (2.1 million) units
In January 2021, Hero MotoCorp's production exceeded 100 million. As of
2021, Hero is the only Indian automobile brand to exceed 100 million in
production. In February 2021, Hero MotoCorp sold 484,405 units with 0.9
percent growth.
Brijmohan Lall Munjal 1 July 1923 – 1 November 2015 was an Indian
entrepreneur and the founder of Hero Group.

Brijmohan Munjal was born on 1 July 1923 in Kamalia, undivided India, which
is located in the Toba Tek Singh District of present-day Punjab, Pakistan. He
came to Amritsar from Kamalia in 1944 at the age of 20 with his three brothers,
Dayanand, Satyanand and Om Prakash

Once in Amritsar, Munjal and his brothers started a bicycle parts business. They
later moved to Ludhiana, where in 1954, he founded Hero motors.Limited and
began making bicycle parts, starting with forks and then adding handles and
other parts.
In 1956, the Punjab government issued a license to manufacture bicycles. His
company got this license and from here his world changed. With the financial
support of Rs 6 from the government and its own capital, Hero Cycles forayed
into bicycle manufacturing by getting the status of "Large Scale Unit". The
company had an annual production capacity of 7,500 cycles at that time. By
1975 it had become the largest bicycle company in India and in 1986, Hero
Cycles was entered in the Guinness Book the world's largest bicycle company
After the bicycle company he opened a two-wheeler company named Hero
Majestic Company. In this he started making Majestic scooters and mopeds. In
1984, he signed a deal with Japan's big auto company Honda and from here his
world changed again. Together with Honda, he set up a plant
in Dharuhera, Haryana. On 13 April 1985, Hero Honda's first bike CD 100
came in the market. The Hero Group made such progress that by 2002, 8.6
million Hero Honda motorcycles had been sold and 16,000 motorcycles were
being produced daily
In August 2011, after exiting the joint venture with Honda Motors, the company
was renamed as Hero MotoCorp, and the Hero Group decided to pay royalties
to Honda Company in order to use the Hero Honda brand by 2013. The Hero
Group was then able to export to countries where Honda already had business
and Hero-Honda joint venture had not been allowed to sell goods.
Brijmohan was married to Santosh and they have four sons
(including Pawan and Sunil) and a daughter He died on 1 November 2015
in New Delhi after a short illness
Brijmohan Lal Munjal was awarded the Padma Bhushan by the Government of
India in 2005 in the field of industry and trade. Other major honors he has
received include.
Pawan Munjal

Dr. Pawan Munjal is one of India’s renowned corporate leaders, championing

growth, socio-economic progress, and technological innovations. He is the
Chairman & CEO of Hero MotoCorp, the world’s largest manufacturer of
motorcycles and scooters. Under his leadership, Hero MotoCorp achieved the
coveted title of World’s No. 1 two-wheeler company in 2001 and has
successfully retained this position for 21 consecutive years. The Company also
surpassed the milestone of 100 Million cumulative production and sales in
January 2021. Dr. Munjal has consistently demonstrated visionary leadership to
guide Hero MotoCorp, to not just consolidate its leadership status, but also
expand its global footprint across multiple continents. Hero MotoCorp currently
sells its products in over 42 countries across Asia, Africa, Latin America and
the Middle East. The company has eight world-class manufacturing facilities, of
which six are located in India and one each in Colombia and Bangla-desh. One
of the crown jewels of Hero MotoCorp’s ecosystem is its world-class Centre of
Innovation and Technology (CIT) at Jaipur, Rajasthan – a result of Dr. Munjal’s
vision to make Hero MotoCorp a globally benchmarked powerhouse of
research, design and development. The Company has also set up the Hero Tech
Centre Germany GmbH (TCG), near Munich with the objective of building a
robust R&D ecosystem that is spread across the globe. In keeping with the
Company's Vision, "Be the Future of Mobility", Dr. Munjal has led Hero
MotoCorp to em-bark on new partnerships with global brands like Harley-
Davidson and Gogoro Inc. to develop future-ready and technology-driven
mobility solutions. Hero MotoCorp has rapidly transformed into a true
multinational organization, with people from over 10 countries now working in
the company. The Company is also championing Diversity & Inclusion and
Sustainability initia-tives across its global offices. In March 2022, Dr. Munjal
unveiled Vida, Powered by Hero, a brand-new identity for emerging mobility
solutions, including upcoming Electric Vehicles (EV). He also announced a
US$100 Million Global Sustainability Fund with the aim to establish global
partnerships with the objective of nurturing more than 10,000 entrepreneurs on
ESG solutions that will have a positive impact on the planet. Dr. Munjal holds
executive positions at key Indian industry bodies - Confederation of Indian
Industry (CII) and Society of Indian Automobile Manufacturers (SIAM). Dr.
Munjal is also a sports enthusiast. Due to his own personal commitment and
passion, Hero MotoCorp is one of the largest corporate promoters of multiple
sporting disciplines around the globe, including Golf, Cricket, Field Hockey,
Motorsports, and Football. Iconic golfer Tiger Woods is the Global Corporate
Partner of Hero Mo-toCorp. Awards & Recognitions • AIMA JRD Tata
Corporate Leadership Award for the Year 2021-22 - 2022 • Best CEO for 2021
in the auto sector by Institutional Investor - 2021 • Hall of Fame: Asia’s Most
Powerful People in Golf for 2021/22 season - 2021 • Hockey India, Fédération
Internationale de Hockey President’s Award - 2021 • CNB Visioneer of the
Year – 2021 • Business Leader of the Year at The Economic Times Awards for
Corporate Excellence – 2021 • Inducted into the Asia-Pacific Golf Hall of Fame
(First Indian) - 2019 • Special Achievement Award for Outstanding contribution
to Golf in Asia by the Asian Tour – 2019 • Honorary Degree of Doctor of
Science (Honoris Causa) by the esteemed Shri Mata Vaishno Devi Univer-sity
(SMVDU) – 2018 • Honorary Doctorate by National Institute of Technology
(NIT), Kurukshetra - 2018 • Lakshya Business Visionary Award by National
Institute of Industrial Engineering (NITIE) - 2018 • Lifetime Contribution
Award by Indian Golf Industry Association (IGIA) - 2015 • Leader in Auto
(Two-wheelers) by NDTV Profit Business Leadership Awards - 2013 •
Business Leader of the Year by All India Management Association - 2013 •
NDTV Business Innovator of the Year award - 2012 • Man of the Year in the
Indian Automotive Industry by NDTV Profit Car & Bike Awards - 2010 • Man
of the Year by CNBC TV18 Overdrive Awards - 2009 • Award for Corporate
Excellence in Vocation by Rotary International District 3010 – 2009

SWOT Analysis of Hero Motocorp

The SWOT analysis is a study of a company’s strengths, weaknesses,

opportunities and threats. This is conducted to evaluate and understand the
internal and external factors that affect the company’s current and future
success. Following is the SWOT analysis of Hero Motocorp:
Hero’s Strengths
• Huge brand Equity– This is one of the biggest strengths of Hero
Motocorp. The company is one of the biggest players in the two-wheeler
market.
• Strong brand image– Being in business for many years has created a
distinct brand image of reliability and affordability in the minds of the
customers. This has proven to be an advantage as Hero is hence a
recognized and sought-after brand.
• Excellent Distribution – Hero Motocorp has more than 3000 dealerships
and service centers which have made it the leading company in the
industry.
• Wide Variety of Products– The more products a company launches
successfully, the more popular it becomes. Hero Motocorp, therefore,
dominates the market, targeting different types of customers.
• Awards and Recognition– Customers can rely on a brand when it is
acknowledged with rewards and awards. Hero Motocorp has gathered
many accolades over the years.
• Sponsorships– Events related to sports and racing provide sponsorships to
the company. This has made their brand hugely popular and well
recognised in the minds of the masses.

Hero’s Weaknesses
• Strong Competition– There are lots of national and international players
in the market who give tough competition to Hero Motocorp.
• Lack of Innovation– Most of the products of the company come with
almost similar features, whether it is in terms of design or functions.

Hero’s Opportunities
• Growing Industry– The demand for two-wheelers is increasing a lot,
especially during the pandemic, and that brings the opportunity for the
company to grow.
• Expansion of product line- The company can introduce a new product
category of bikes targeting the premium segment.
Hero’s Threats
• Strong Competition– There are tons of other companies which are
emerging rapidly.
• Betterment of Public Transport– As other modes of transportation have
undergone and are currently undergoing development, the use of private
vehicles could be threatened.

We gather from the SWOT analysis that Hero certainly has many advantages
working in its favor. But in an industry with heavy competition, the company
needs to have an edge in order to maintain its long-standing position at the top.
Let’s understand this better by analyzing its competitors.

Competitor Analysis of Hero Motocorp

The motorcycle segment is very fast-growing, accounting for about three-

quarters of the two-wheeler market in India. This naturally induces competition
with big players trying to capture larger customer bases. The current increase in
demand has only escalated this further. The major competitors of Hero, thus,
are:

• Maruti Suzuki
• Bajaj Auto
• TVS
 • TATA Motors
• Yamaha
• Hyundai
• Royal Enfield
• Ather Energy

-Bajaj Auto is the top competitor of Hero. Bajaj Auto is a public company that
was founded in Pune, Maharashtra in 1945. Bajaj has 678 fewer employees vs.
Hero MotoCorp
-TVS is also seen as one of Hero MotoCorp’s biggest rivals. TVS was founded
in Chennai, Tamil Nadu in 1978. Compared to Hero, TVS generates $1.6B less
in revenues.
-Ather Energy is an upcoming threat to Hero. Ather Energy was founded in
2013 and is headquartered in Bengaluru, Karnataka. Ather Energy competes in
the application software field. The company generates $3.7B lesser in revenues
vs. Hero MotoCorp.
Hero is undoubtedly the market leader and that of course calls for consistent
growth and performance in order to defend its coveted position. Let’s now look
at how Hero got here in the first place by discussing its marketing strategy.

Hero Motocorp Marketing Strategy

Hero’s segmentation and targeting have always accurately captured their ideal
audiences. The company’s motorcycles are now one of the guaranteed options
considered by any potential customer looking for a bike. This has been possible
because of their excellent STP strategy. Hero offers affordable bikes that aren’t
too pricey and thus the company segments the market on the basis of
demographic factors. Hero’s segmentation- young boys looking for reliable and
sporty bikes for Indian roads is thus very precise. The company targets males in
the age group of 18-30 that are middle class.
Hero’s marketing has tried to demonstrate the common Indian man’s struggles
in order to emotionally connect with its target market to position itself as a
brand that is for every person who has a hero within themselves. This marketing
strategy has surprisingly proved to work very well for the brand.
Let us now learn how the company executed this strategy and created its current
reliable image in the minds of the customers, by looking at its marketing
campaigns.

Hero’s Marketing Campaigns

The Hero Motocorp brand has a fresh and trendy identity that appeals to its
target audiences. The colors black and red in the logo give out a strong message
of passion, energy, and confidence.
• The brand has come out with a new anthem that focuses on creating an
emotional connection with all the viewers and customers. Their ads are
about the story involving the struggle of a common Indian, how he
overcomes them and turns into a true and successful Hero.

• Even the Tag Line – “Hum Mein Hai Hero” is apt in showing the
customer that every person has a hero inside them. This helps in building
the emotional connection that the brand is aiming for. All of its
advertisements have catchy slogans and display a strong message. These
ads are aired at regular intervals on television and radio, as well as in
newspapers, magazines and even billboards.
• Hero Motocorp has been heavily associated with sports for most of its
promotional activities. Previously the company was related to the Indian
Open Golf Tournament. Hero, under its own brand name, sponsored the
tournament FIH Road to London in the year 2012. These sponsorships are
an excellent example of the apt marketing tools used by the company.
• Hero has also always been associated with the cricketing fraternity, either
for international tournaments or world cups.
• Virat Kohli, Irfan Pathan, Ranbir Kapoor and Hrithik Roshan have been
the company’s brand ambassadors over the years. At present, actor
Akshay Kumar can be seen in most of the ads of the company and is
synonymous with the brand now.
Hero has therefore carried out many successful marketing campaigns and
continues to explore new ways to reach its audience.

Conclusion
We can conclude that Hero is a strong company that has time and again proven
that it deserves the spot of the market leader. Hero’s marketing strategy and
campaigns have been successful in targeting its audience and connecting with
them efficiently. The company also has scope for product expansion, as they
could bank on their brand name and enter the premium segment. If Hero
continues to exploit its strengths, it will definitely preserve its dominance in the
market.