ADITYA

HENDRATHA
CONTACT ABOUT ME
+62-81-232-085678 : Phone Aditya is a proven business manager recognized for successfully
adityahendratha92@gmail.com : E-mail leading FMCG and start-up companies to expand their business.
https://www.linkedin.com/in/aditya-hendratha-0218998b/: He has deep understanding of business operations, profit & loss
Linkedin ownership and marketing. Ad a is a proven business manager
recognized for successfully leading Food & Beverage FMCG

KEY
ACHIEVEMENTS

• Successful planning and execution for Dekoruma (PT. Dekoruma Inovasi Lestari) 9.9 campaign, resulting in 400% increase in Daily Revenue.
• Successful business expansion of OYO to new two cities in East Java (Tuban and Bojonegoro).
• Successful leadership of driving revenue. Contributing to Realfood (PT. Realfood Winta Asia) 100% revenue growth from 2018 to 2019.
• Streamlining and optimizing multi-divisions teams comprised of up to 50 staff members, including leading 5 direct manager reports.
• Outstanding track record of professional growth from Project Coordinator to General Manager over 4 years at Realfood.
• Increasing east java grab social media engagement rate by 100%
• Sucessfully expanding Grab in East Java outer cities

WORK
EXPERIENCE

MARKETING LEAD
- Leading End to End all Grab Verticals Marketing Campaign Initiatives (GrabTransport, GrabFood, GrabExpress,
GRAB GrabMart, GrabAssistant and GrabKiosk) in East Java from strategy, executing, and reporting
EAST JAVA - Building strategic relationships and partner with key industry players, agencies and vendors
March 2021 - Present - Preparing and monitoring the marketing budget spending on a quarterly and annual basis
- Managing and advertising planning on social media
- Leading and nurturing territory marketing team to achieve OKRs.

PORTFOLIO MARKETING CAMPAIGN & PROMOTION

- Conducting marketing research and establish 360 marketing planning for East Ventures portfolio companies.
EAST VENTURES - Planning and analyzing suitable campaign and promotion strategy of each respective portfolio company to
JAKARTA
achieve optimum ROI.
October 2020 –
- Establishing and leading portfolio solid marketing team manpower and job scope.
March 2021
- Helping portfolio to arrange and control marketing budget and P&L.
- Providing advice on social media branding, strategic partnership, communications and other marketing
issues.
- Developing and nurturing long term relationship with portfolio team and external stakeholders.

STRATEGIC ALLIANCE AND CAMPAIGN MANAGER

DEKORUMA - Leading Partnership team to build and nurture a relationship with our strategic partners with Banks, Property
JAKARTA Developers, Hotels, Medias, and Telcos, and other businesses.
May 2020 – - Leading Campaign team to conceptualize, develop and monitor campaigns.
October 2020 - Understanding the partner's business needs & advocating for Dekoruma's business interests.
- Conducting market research to understand customer's needs.
- Managing stakeholders, resources, risks and deliverables.
- Reviewing analytics and metrics to report on campaign performance post-campaign.
- Proactively creating a good working relationship with stakeholders both internally and externally.

SENIOR BUSINESS DEVELOPMENT MANAGER

- Leading Partnership team to build and nurture a relationship with our strategic partners with Banks, Property
OYO ROOMS Developers, Hotels, Medias, and Telcos, and other businesses.
SURABAYA - Planning & overseeing business development efforts for OYO Indonesia in assigned areas/clusters with a goal
November 2019 – to on-board high-quality budget hotels on to OYO network.
May 2020 - Identifying new hotels that meet OYO standards in terms of location, pricing, infrastructure quality, owner
willingness etc. and pitch OYO’s partnership proposal.
- Negotiating OYO’s commercial agreement with interested hotels.
- Strengthening relationship with existing hotel partners & other relevant stakeholders.
- Working closely with revenue management team to drive topline for the partner hotel.
- Collaborating with other teams in OYO such as operations, marketing, pricing, customer support, finance etc.
to ensure smooth functioning of hotels on day-to-day basis.
- Managing and lead business development team members in order to reach acquisition targets.
 GENERAL MANAGER
- Managing and leading business , marketing and people operations divisions with 5 junior manager
REALFOOD subordinates.
JAKARTA
- Hiring and training supervisor level employees above.
January 2018 –
- Setting up the annual budget and reporting directly to the directors in terms of the company overall Profit &
November 2019
Loss performance.
J/H
- Handling international market in terms of sales, account ,product marketing and brand management
- Proactively creating a good working relationship with stakeholders both internally and externally.

PRODUCT MANAGER
- Analyzing market demand for specific new product launching.
REALFOOD - Working together with marketing team to plan and execute strategies for product launching from setting up
JAKARTA
time table, determining and evaluating product price, and executing ATl , BTL activities.
January 2016 –
- Opening new channel for product distribution to Modern Market and HoReCa (Hotel, Restaurant,
January 2018
Catering).
- Driving sales by maintaining good relationship with key accounts.

PROJECT COORDINATOR

PERDANA JAYA - Coordinating a group of contractors in development projects held by Perdana Jaya, P.T. Holding Group and
BOJONEGORO all its subsidiaries ranging from simple warehouse (Perdana Jaya Indonesia, P.T.), Factories (Realfood Winta
September 2014 – Asia, .P.T.) and Entertainment Complex (Bahagia Elok Sentosa, P.T.)
January 2016 - Responsible for project budgeting, schedule and execution as well as establishing SOP.

EDUCATION

PETRA CHRISTIAN SARJANA TEKNIK SIPIL (S.T.)

UNIVERSITY CumLaude
Surabaya Best Graduate of Civil Engineering Department awarded on 66th Graduation in 2014 with GPA of 3.73/4.00
July 2010 – August 2014

COURSE

ENGLISH FIRST FOR ENGLISH FOR BUSINESS

ADULTS Advance Level
Jakarta
2019

EXPERTIES AWARDS

Microsoft Excel BEST GRADUATE OF CIVIL ENGINEERING

th
Petra Christian University 66 Graduation , Surabaya
Microsoft Word August 2014
Microsoft Powerpoint
Business English
AUTOCAD