EMPLOYMENT HISTORY

Program Manager, Design & Product

Olacabs.com (March 2021 – Present)

Custodian of brand creatives across categories in the

mobility range
ANGSHUMAN BOSE Creative control over campaigns across International markets
(Australia, New Zealand & UK)
New Sub-brand launches & special projects
TRAVELLER Tracking creative mandate for other Sub-brands like Ola Foods,
MOVIE BUFF Ola Money, Ola Financial Services & Ola Electric
THEATRE WORKER Assigning and monitoring creative mandate for the external
FOOTBALL FANATIC creative agencies

Senior Brand Associate

PERSONAL PROFILE Leo Burnett Orchard, Publicis Groupe (Jan 2019 - Jan 2021)

A vagabond traveler, bitten by the Clients – Ola, Hoegaarden & Corona - AB InBev, Amazon
'Branding' bug! On the lookout for an Solimo and Groviva

apt antidote, which would help me Awarded the ‘A-Team’ award from the Leo Burnett Group, for
heal better business excellence
Maintained a high level of efficiency on delivery timelines for all
brands while ensuring brand standards
Ran successful brand campaigns on ATL, BTL, and Digital for
SKILLS & CORE
various businesses
EXPERTISE
Launched over 18 brand campaigns and 5 category
Working knowledge of Adobe launches/relaunches & delivered over 25 brand films

Illustrator, Microsoft Office & G Suite Major campaigns: Ola- Outstation, Bikes, Auto, Ola London, brand

Time-bound problem solver with a
creative flair
Understanding the brand’s ‘DNA’ to
exercise overall quality for the brand
Excellent man manager - What my
people tell me!
Eye for details
Sound understanding of finances that
ensures positive business output
launch campaign; Brand campaigns for Ola UK, Australia & New
Zealand; Groviva brand films, Corona India - Rediscover Paradise
Covid campaign, Hoegaarden Rosee brand launch, etc
Strategic Planning & Account Management
Thousand Sun Advertising (June 2018 - Dec - 2018)
Clients – Nightingales Home Health Services, Toyota
Financial Services, Cytecare Cancer Hospital & Naturo Food
and Fruit Products
Won the digital mandates single-handedly within first 2 months
Planning and execution of 360’ campaigns for various brands
Developing new consumer products through dipstick research
Helped boost the creative standards through interesting briefs
 EMPLOYMENT HISTORY

ACADEMIC Assistant Brand Manager MT

HISTORY Cavin Kare Pvt. Ltd – Trends Division - green trends unisex
hair & style salon (August 2017- May 2018)
SIMC, Bengaluru - 2017
Symbiosis University, Pune Managed regional marketing communication with a budget of
over approx. 8 Crs  (ATL, BTL & Digital) for 150 salons over 7
MBA in Communication (Advertising)
regions – (Tamil Nadu, Kerala, Andhra Pradesh, Odisha, West
Graduated with (6.35 CGPA)                 
Bengal, Delhi & Uttar Pradesh)
                              
Handled campaigns end-to-end from market research to finally
George College, Kolkata - 2014
analyzing the sales reports to curate campaigns
WBUT, Kolkata
for various regions
BBA (H)
Launched over 20 salons post, market identification
Graduated with (7.02 CGPA)
Drafting and curating SMS communication for the client base
Creating branded content for ‘Radio green trends’ an in-salon
radio station
PERSONAL Handled retail tie-ups and alliances for green trends salons with
DETAILS TTK Prestige, Aditya Birla Group, Future Group, and others

Date of Birth: 15th October, 1990

Languages : English, Bengali & Hindi
Marketing Manager
Permanent Address: Dr. L. M
Professional Theatre Group - PTL (March 2012 - May 2015)
Bhattacharjee Road
Strategising and implementing the marketing strategy for
Kolkata-700014, Entally
maximum brand visibility and reach
Onboarded affiliate partners and sponsors for theatre productions
Local Address: OMBR Layout,
Expertly managed multiple roles as a Marketing and PR Manager,
Chikka Banaswadi
Production Head, Sound Design & Controller, Set Designer, and as
Bangalore: 560043
an Actor across multiple professional plays and repeats

CONTACT
Marketing Consultant
INFORMATION Assistant Director & Producer (Films)
W9Y (July 2011 - March 2012)
(+91) 9903320685
angshuman.bose20@gmail.com Strategising and implementing the marketing strategy for LifeLine
https://www.linkedin.com/in/angshumanab Foundation (NGO dealing with Suicide Prevention)
Producer & Executive Producer for short-film by the W9Y banner
Marketing strategist and onboarding of affiliate partners and
sponsors for theatre productions