THE IMPACT OF SOCIAL MEDIA USAGE IN POLITICAL ADVERTISING

AMIDST THE PANDEMIC SITUATION

ITECH GROUP
Alo Jericho
Barba Jhun Leo
Delos Santos Mark
De Torres John Xavier
Silva Jezreel

May 12, 2022

 CHAPTER IV
PRESENTATION, ANALYSIS AND INTERPRETATION

A. Data Presentation

FIGURE 1
Data Presentation for Question # 1 - A

What is the positive effect of social media usage in political advertising

during the covid-19 Pandemic? 

50% 50%

Strongly Agree Agree Disagree Strongly Disagree

The figure shows that 24 voters and 1 politician, a total of 25 or 50% of the
respondents choose Strongly Agree in option A, which says that it can improve social
engagement and support, which answers the question of what is the positive effect of
social media usage on political advertising during the pandemic. In comparison, for the
remaining 16 voters and 9 politicians, 25 or 50% of the respondents answered Agree.
 FIGURE 2
Data Presentation for Question # 1 - B

What is the positive effect of social media usage in political advertising

during the covid-19 Pandemic? 

22%

78%

Strongly Agree Agree Disagree Strongly Disagree

The figure shows that 31 voters and 8 politicians, a total of 39 or 78% of the
respondents, choose to Strongly Agree with option B, which says that it can easily
disseminate information; it answers the question of what is the positive effect of social
media usage in political advertising during the pandemic. In comparison, the remaining 9
voters and 2 politicians, 11, or 22% of the respondents answered Agree.
 FIGURE 3
Data Presentation for Question # 1 - C

What is the positive effect of social media usage in political advertising

during the covid-19 Pandemic? 

2%

26%
34%

38%

Strong Agree Agree Disagree Strongly Disagree

The figure shows that 17 voters, or 34% of the respondents, choose to Strongly
Agree. There are 17 voters and 2 politicians; a total of 19 or 38% of respondents
answered Agree with option C, which says that it can reach out to many people in just a
glance; it answers the question of what is the positive effect of social media usage in
political advertising during the pandemic. Of the remaining 5 voters and 8 politicians, 13,
or 26% of the respondents answered Disagree, and 1 or 2% of voters responded Strongly
Disagree.
 FIGURE 4
Data Presentation for Question # 1 - D

What is the positive effect of social media usage in political advertising

during the covid-19 Pandemic? 

2%

26%
34%

38%

Strong Agree Agree Disagree Strongly Disagree

The figure shows that 20 voters, or 40% of the respondents, choose to Strongly
Agree. There are 15 voters and 1 politician; a total of 16 or 32% of respondents answered
Agree with option D, which says that it can help in persuading voters through posting in
their news feeds; it answers the question of what is the positive effect of social media
usage in political advertising during the pandemic. Of the remaining 3 voters and 9
politicians, 11, or 22% of the respondents answered Disagree, and 2 or 4% of voters
responded Strongly Disagree.
B. Data Interpretation

TABLE 1
Data Interpretation for Question #1

Options for Question #1 Mean Value Descriptive Interpretation

a. Can improve social engagement and
3.90 Strongly Agree
support.
b. Can easily disseminate information. 3.78 Strongly Agree
c. Can reach out many people in just a
3.04 Agree
glance
d. Can help in persuading voters
3.04 Agree
through posting in their news feeds.

After the computation of the weighted mean, the respondents with a total mean of
3.90 strongly agreed that the positive effect of social media usage in political advertising
during the pandemic can improve social engagement and support. They also agreed that it
can easily disseminate information with 3.78 mean values, and some of them also agreed
can reach out to many people in just a glance with 3.04 mean values and the total means
of 3.04 shows that the respondents also agreed that it can help in persuading voters
through posting in their news feeds.