A.

Data Presentation

FIGURE 1
Data Presentation for Question # 2 - A

What is the negative effect of social media usage in political advertising?

4%

18%

78%

Strong Agree Agree Disagree Strongly Disagree

The figure shows that 29 voters and 10 politicians, a total of 39 or 78% of the
respondents, choose to Strongly Agree. There are 9 voters or 18% of respondents
answered Agree with option A, which says that it can easily disseminate misinformation
and fake news; it answers the question of what is the negative effect of social media
usage in political advertising. The remaining 2 or 4% of voters responded Disagree.
 FIGURE 2
Data Presentation for Question # 2 - B

What is the negative effect of social media usage in political advertising?

4%

20%
32%

44%

Strong Agree Agree Disagree Strongly Disagree

The figure shows that 13 voters and 3 politicians, a total of 16 or 32% of the
respondents, choose to Strongly Agree. There are 20 voters and 2 politicians; a total of 22
or 44% of respondents answered Agree with option B, which says that it can widen fraud
and vote buying; it answers the question of what is the positive effect of social media
usage in political advertising during the pandemic. Of the remaining 5 voters and 5
politicians, 10, or 20% of the respondents answered Disagree, and 2 or 4% of voters
responded Strongly Disagree.
 FIGURE 3
Data Presentation for Question # 2 - C

What is the negative effect of social media usage in political advertis-

ing?

4%

18%

68%

Strong Agree Agree Disagree Strongly Disagree

The figure shows that 24 voters and 10 politicians, a total of 34 or 68% of the
respondents, choose to Strongly Agree. There are 9 voters or 18% of respondents
answered Agree with option C, which says that it can published personal information
without their consent; it answers the question of what is the negative effect of social
media usage in political advertising. The remaining 2 or 4% of voters responded
Disagree.
A. Data Interpretation

TABLE 4
Data Interpretation for Question #2

Options for Question #2 Mean Value Descriptive Interpretation

a. Can easily disseminate
3.94 Strongly Agree
misinformation and fake news.
b. Can widen fraud and vote
3.04 Agree
buying.
c. Can published personal
information without their 3.34 Strongly Agree
consent.

After the computation of the weighted mean, the respondents with a total mean of
3.94 strongly agreed that the negative effect of social media usage in political advertising
can easily disseminate misinformation and fake news. They also agreed that it can widen
fraud and vote buying with 3.04 mean values, and the total means of 3.34 shows that the
respondents also strongly agreed that it can published personal information without their
consent.