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    Mark Camo Delos Santos
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    The document presents data in 3 figures and a table on the question "How social media campaign is more effective than a traditional campaign?". Figure 1 shows that 30% strongly agreed and 56% agreed with option A. Figure 2 shows that 70% strongly agreed and 24% agreed with option B. Figure 3 shows that 42% strongly agreed and 42% agreed with option C. Table 1 shows the mean values for each option, with respondents agreeing that social media allows easy platform presentation (3.16) and is more convenient (3.22), and strongly agreeing that social media allows simple campaigning using feeds/streams (3.64).

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    The document presents data in 3 figures and a table on the question "How social media campaign is more effective than a traditional campaign?". Figure 1 shows that 30% strongly agreed and 56% agreed with option A. Figure 2 shows that 70% strongly agreed and 24% agreed with option B. Figure 3 shows that 42% strongly agreed and 42% agreed with option C. Table 1 shows the mean values for each option, with respondents agreeing that social media allows easy platform presentation (3.16) and is more convenient (3.22), and strongly agreeing that social media allows simple campaigning using feeds/streams (3.64).

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    19 views4 pages

    Question 3

    Uploaded by

    Mark Camo Delos Santos
    The document presents data in 3 figures and a table on the question "How social media campaign is more effective than a traditional campaign?". Figure 1 shows that 30% strongly agreed and 56% agreed with option A. Figure 2 shows that 70% strongly agreed and 24% agreed with option B. Figure 3 shows that 42% strongly agreed and 42% agreed with option C. Table 1 shows the mean values for each option, with respondents agreeing that social media allows easy platform presentation (3.16) and is more convenient (3.22), and strongly agreeing that social media allows simple campaigning using feeds/streams (3.64).

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    of 4

    A.

    Data Presentation

    FIGURE 1
    Data Presentation for Question # 3 - A

    How social media campaign is more effective than a traditional


    campaign?

    14%

    30%

    56%

    Strong Agree Agree Disagree Strongly Disagree

    The figure shows that 15 voters or 30% of the respondents choose to Strongly
    Agree. There are 20 voters and 8 politicians, a total of 28 or 56% of respondents
    answered Agree with option A, which says that it is easy to present their platforms and
    express themselves efficiently to their voters; it answers the question of how social media
    campaign is more effective than a traditional campaign . The remaining 5 from voters and 2
    politicians, a total 7 or 14% responded Disagree.
    FIGURE 2
    Data Presentation for Question # 3 - B

    How social media campaign is more effective than a traditional


    campaign?

    6%

    24%

    70%

    Strong Agree Agree Disagree Strongly Disagree

    The figure shows that 25 voters and 10 politicians, a total of 35 or 70% of the
    respondents choose to Strongly Agree. There are 12 from voters or 24% of respondents
    answered Agree with option B, which says that it is simple to run campaign using news
    feeds/live streams.; it answers the question of how social media campaign is more effective
    than a traditional campaign. The remaining 3 or 6% of voters responded Disagree.
    FIGURE 3
    Data Presentation for Question # 3 - C

    How social media campaign is more effective than a traditional


    campaign?

    4%
    12%

    42%

    42%

    Strong Agree Agree Disagree Strongly Disagree

    The figure shows that 21 from voters or 42% of the respondents choose to
    Strongly Agree. There are 14 from voters and 7 politicians; a total of 21 or 42% of
    respondents answered Agree with option C, which says that it is more convenient and
    doesn't require more time and effort; it answers the question of how social media campaign
    is more effective than a traditional campaign . Of the remaining 3 from voters and 3 from
    politicians as well, a total of 6 or 12% of the respondents answered Disagree, and 2 or 4%
    of voters responded Strongly Disagree.
    A. Data Interpretation

    TABLE 1
    Data Interpretation for Question #3

    Options for Question #3 Mean Value Descriptive Interpretation


    a. It is easy to present their
    platforms and express
    3.16 Agree
    themselves efficiently to their
    voters.
    b. It is simple to run campaign
    3.64 Strongly Agree
    using news feeds/live streams.
    c. It is more convenient and
    doesn't require more time and 3.22 Agree
    effort.

    After the computation of the weighted mean, the respondents with a total mean of
    3.16 agreed in option A that is easy to present their platforms and express themselves
    efficiently to their voters. They also strongly agreed that it is simple to run campaign
    using news feeds/live streams with 3.64 mean values, and the total means of 3.22 shows
    that the respondents also agreed in the option C that is more convenient and doesn't
    require more time and effort.

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