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    ankit varun
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    This weekly progress report from Amity Business School student Nikhil Vashisth summarizes his work on researching the impact of digital marketing on consumer purchase behavior in the automobile industry. The targets for the week were to read research papers on the topic, which he achieved. His future work plan is to read more research articles for further detailed research.

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    This weekly progress report from Amity Business School student Nikhil Vashisth summarizes his work on researching the impact of digital marketing on consumer purchase behavior in the automobile industry. The targets for the week were to read research papers on the topic, which he achieved. His future work plan is to read more research articles for further detailed research.

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    24 views1 page

    WPR - 2 Dissertation....

    Uploaded by

    ankit varun
    This weekly progress report from Amity Business School student Nikhil Vashisth summarizes his work on researching the impact of digital marketing on consumer purchase behavior in the automobile industry. The targets for the week were to read research papers on the topic, which he achieved. His future work plan is to read more research articles for further detailed research.

    Copyright:

    © All Rights Reserved
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    of 1

    AMITY BUSINESS SCHOOL

    NTCC: WEEKLY PROGRESS REPORT


    For the week Commencing:

    WPR: 2
    Name: Nikhil Vashisth
    Programme: MBA General
    Enrollment No.: A0101919319
    Project Title: Impact of digital marketing on the consumer purchase behaviour
    in automobile industry.

    Targets for the week –


    Reading different research papers and understand about the Impact of digital
    marketing on the consumer purchase behaviour in automobile industry.

    Achievements for the week – After reading some research articles, the details
    regarding the topic were completely understood.
    Future work plans – More research articles are required for detailed research
    on the topic.

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