BUSINESS PLAN OF FRY & ROLL

Submitted by:

Empasis, Grace Tanya A.

Aronales, Christian Lee
Estrera, John Sabian
Quiñanola, Virgie
Gerodias, Faith
Lucero, Zakia

11 - STEM 1

Submitted To:
Lilibeth Degulacion

S.Y. 2022 - 2023

Business Name : Fry and Roll Company
Location : Macopa St., Basak Pardo Cebu City
Name of Owner : Empasis | Estrera | Aronales | Quiñanola | Gerodias | Lucero
Introduction :
Fry & Roll Company business engaged in selling foods that is rolled by lumpia
wrapper and fried it after, owned and managed by 11 - STEM 1 Students.The business
goals are as follows:

The business operation of this fry and roll food small scale business started on the
5th day of December 2022. The business location could be reached by motorcycle,
tricycle and situated in the nearby public places and establishments in Basak. The
business operation could be expanded by branching out in the nearby barangays’
establishments, public plaza, church and even into a franchising business. Fry & Roll
Company was envisioned to be operational in busy streets and villages not only in the
province of Cebu but in many other busy streets in selected municipalities and cities in
the Philippines.

Table of Contents
Section I : The Business
1. Profile and Description of the Business

The business is proposed by the grade 11 STEM 1 students of Don Vicente Rama
Memorial National High School. This will give birth to the unique variant of food in a
wrap, where the food is served fresh after it is deeply fried. We are planning to establish
our first stall at Basak Pardo. We made this product proposal with the purpose and
desire to serve our valued customers a new product that will help them achieve a
healthy lifestyle by having a healthy snack. We would like to introduce palatable flavors
that consumers would surely enjoy without compromising their diet. The business came
up with the name "Fry & Roll" because our product mainly focuses on a deeply fried
snack that is rolled by a wrap.
Our Product Offering:
Fry & Roll is committed to offer new varieties of fried wrap rolled snacks. Fry &
Roll Company believes that people are eager to taste something new, yet still affordable
to anyone.

Our products:
● are unique in terms of its taste and appearance
● satisfy the craving of both health conscious and cheese lover
● encourage people to eat healthy

We provide wrap rolls snacks with different fillings, namely, sili espada, ground
pork, cheese and nuts. The reason behind this is, we would like to cater to different
tastes, thus including a variety of flavors. Our product contains a lot more nutrients from
its fillings. The fillings can also help you satisfy your cravings.

2. Market Profile

The proponent’s nutritious deep fried wrap rolls snacks aimed to serve clientele
coming from all classes in the locality and nearby locations including the students,
teachers, and clientele in Cebu City and nearby areas. The proponents’ main target is to
help boost and provide the students’, teachers’

Market Need

Covid 19 pandemic’s demand of high nutrition gave the proponent a life-long

commitment to passionately serve the clientele of its nutritious fresh fried wrap rolls
snacks products to the people of Cebu City. People nowadays first and foremost priority
is excellent health for “health is wealth”. Proponent’s affordable healthy fresh deep fried
wrap rolled snacks not only give palatable quench satisfaction but also a healthy
wealthy living to the people of Cebu City. With this, Fry & Roll company envisioned
having 30 to 50 fresh deep fried wrap roll snacks in 10 years not only in Cebu City but
also in the entire Metro Cebu. The proponent also aims to be the biggest partner
supplier of fresh deep fried snacks in canteens and convenience stores in the nearby
areas.

3. Location of the Business

Fry & Roll is located in the center of Cebu City. The Fry & Roll is walking distance
from the school and can be easily reach by motorcycle and tricycle. You may reach out
the proponent at contact number 09226754321 for any inquiries and delivery at a
minimum cost. Clienteles can also send orders through Fry & Roll fb page @Fry & Roll
Wrap Sawrap.

4. Vision, Mission and Values

Vision
Fry & Roll will be recognized as one of the best selling food businesses in Cebu. We
plan to extend our operations by having 10 branches around the city. To improve lives
with quality products at an affordable price.

Mission
Fry & Roll will provide affordable, good quality and innovative foods in a wrap. The
company's goal is to grow steadily and become profitable and establish strong
customer's relationship.

Values
The company commits to maintain and continuously improve high standard of
service, hygiene, and sanitation in serving to the clientele with integrity and compassion.
Passionately serving fresh deep fried wrap roll snacks with high quality and standard
imbued with a helping hand value.
5. Competitors are as follows:
Table No.1
Market Share Forecast

Competitor' Medium Market Target Location Selling Operating

s Name Serving Share Market Strategy hours
Price Size

Turks Php 95 30% 23% Market Dine in and 8:00 AM -

Shawarma area pick up 5:00PM,
Mon- Fri

The Php 58 36% 32% Market Dine in and 8:00 AM -

Sandwich area pick up 5:00PM,
Guy Mon- Fri

Starbucks Php 34% 30% Market Dine in and 8:00 AM -

Meatless 135 area pick up 5:00PM,
Monday Mon- Fri

Fry & Roll Php 7 15% Market Dine in and 8:00 AM -

area pick up 5:00PM,
Mon- Fri

As a startup business, Fry & Roll targets to get 15% market share in 3 months of
full operation. Thus, aiming to be the number one wrap rolled snacks in 5 years within
the vicinity of Ceb

6. Price
Table 2
Revenue Forecast

Name of Unit Cost Mark up Selling Units Sold Units Sold Expected
the Item Price Per Day in 1 week Revenue
in 1 week

Dynamite Php 6 Php 1 Php 7 50 pcs 250 pcs Php 1 750

Cheese Php 2 Php 1 Php 3 50 pcs 250 pcs Php 750

stick
 Turon de Php 2 Php 1 Php 3 50 pcs 250 pcs Php 750
Mani

Total: 150 pcs 750 pcs Php 3

250

7. Marketing Strategies

The primary products which are fresh fry fried wrap rolled snacks will be offered
to the school canteen so that the students will be the number one benefactor of the
proponents’ healthy snacks through the school cooperative and will be given a 10%
profit sharing based on sales. Flyers and brochures will be distributed to the nearby
offices and prospect clienteles as well.

8. Organizational Flow
9. Personnel

Table 3
Management and Personnel Job Descriptions and Specifications

Personnel Position Qualifications Job Descriptions

Empasis Manager Junior High School Guide and Lead the

Graduate employees and also the
business

Estrera Marketing Junior High School Delivery/ Seller/ Collection/

& Graduate Packaging
Aronales

Gerodias Production Junior High School Oversee the overall smooth

& Graduate flow of the store, production,
Quiñanola product and stocks safety,
and packing

Lucero Finance Junior High School Do the cashiering

Graduate task/oversee the production
area

The business is a fully friend business owned and will be operational from
8am to 9pm to serve the demand of the clienteles’ quench satisfaction even after dinner,
Mondays to Saturdays including holidays. The proponents aimed to serve the local
market using locally grown and harvested fresh sili espada in the area and their own
homemade lumpia wrapper, to help create jobs to the unemployed citizens, help
augment the local farmers and local makers of lumpia wrapper income through
patronizing their homegrown harvested sili espada and their home made lumpia
wrapper, bringing economic development in the area and boosting the Cebu City’s tax
revenue as well. Fry & Roll offers new exciting palatable healthy fresh snacks for body
and soul with its unique concept meeting health demand to the clientele brought about
during and after the pandemic. Fry & Roll company envisioned to be a leading fresh
deep fried wrap roll snack in the locality of Cebu City and in the entire Cebu in 5 years’
time with it’s long term goal to be the number one at fresh deep fried wrap roll snacks
provider in the country, serving fresh healthy clean snack at an affordable cost.

Section II: Financial Date

1.Sources and application of funding:

The circle of friends secure funding from the individual investment of the members
as part owners.
The proponents had to come up with an initial investment of Php 150.00 to finance
the operation as a starting business .

2. Capital Equipment List

Table 4
Capital and Equipment List

Equipment/Material Units needed Unit cost Total Amount

Bowl 3 pcs 20 60.00

Knife 2 pcs 45 100.00

Cutting board 2 pcs 95 190.00

plate 3 pcs 50 150.00

utensils 1 pack 50 50.00

stove 1 pc 1 000 1,000.00

frying pan 2 pcs 300 600.00

3. Balance Sheet
Table 5
Weekly Expenses Of Fry & Rolls Company

Product/ Service Unit Price Quantity month

(Fixed Cost)

Rental 1,500.00 1 month 1,500.00

Salaries and wages 5,,000 1 crew 5,000

6,000 1 store leader 6,,000

Advertising 1,000 1 month 1,000

Depreciation Account - wall 2,500 2 wall fans 208.00

fan

Depreciation Account - 12.320.00 4 long tables, 1,026.00

Tables & chairs 20 chairs, 1
cabinet

(A) Total Fixed Cost Php 14,734.00

Variable Cost:

Raw Materials Unit Price Quantity Total Amount

Lumpia Wrapper 30 20 pcs 600.00

Sili Espada 180 5 kilos 900.00

Cheese 60 10 pcs 600.00

Ground Pork 300 5 kilos 1500.00

Nuts 160 5 kilos 800.00

Sugar 120 5 kilos 600.00

oil 90 5 kilos 450.00

Other variable cost

Plastic 18 5 packs 90.00

Tooth pick 19 5 box 95.00

Electricity 7,000 1 month 5,000

Water Supply 800.00 1 month 600.00

Communication Bills 800.00 1 month 600.00

Transportation 24 1 month 600.00

Total variable cost (B) Php 16,635.00

(A+B) Total production Php 31,369

cost:

Table 6
Projected Weekly Revenue

Name of Unit Mark up Selling Units Sold Units Expected

the Item Cost Price Per Day Sold in 1 Revenue in 1
week week

Dynamite Php 6 Php 1 Php 7 50 pcs 250 pcs Php 1,750.00

Cheese Php 2 Php 1 Php 3 50 pcs 250 pcs Php 750.00

stick

Turon de Php 2 Php 1 Php 3 50 pcs 250 pcs Php 750.00

Mani

Total 150 pcs 750 pcs Php 3,250.00

Table 7
Projected Product Summary Revenue

Name of the Item/ Projected Weekly Projected Monthly Projected Yearly

Product Revenue Revenue Revenue

Dynamite Php 1,750.00 Php 35,000.00 Php 420,000.00

Cheese Stick Php 750.00 Php 15,000.00 Php 180,000.00

 Turon de Mani Php 750.00 Php 15,000.00 Php 180,000.00

Total Php 3,250.00 Php 65,000.00 Php 780,000.00

Table 8
Projected Monthly Cost and Revenue

Jan Feb March April May June

65,000.00 65,000.00 65,000.00 65,000.00 65,000.00 65,000.00 65,000.00

Cost 31,369.00 31,369.00 31,369.00 31,369.00 31,369.00 31,369.00

Projected 33,631.00 33,631.00 33,631.00 33,631.00 33,631.00 33,631.00

Profit

July Aug Sept Oct Nov Dec Total

65,000.0 65,000.0 65,000.0 65,000.0 65,000.0 65,000.0 65,000.0 Php

0 0 0 0 0 0 0 780,000

Cost 31,369.0 31,369.0 31,369.0 31,369.0 31,369.0 31,369.0 Php

0 0 0 0 0 0 376,428

Projecte 33,631.0 33,631.0 33,631.0 33,631.0 33,631.0 33,631.0 Php

d Profit 0 0 0 0 0 0 403,572

Table 8 shows the monthly projected cost and revenue of Fry & Roll Company. It
has a monthly projected revenue of Php 65,000.00 , monthly projected cost of Pho
31,360.00 and monthly projected profit of Php 33,361.00. As shown on table 5, based
on the current economic state of the projected cost of raw materials, ingredients,
supplies and equipment, Fry & Roll will be earning a projected profit of Php 403, 572 per
year. This is 1.07% of the total cost.